Google Analytics audit, profile consolidation and engagement audit.
Lyle & Scott's cutting-edge e-commerce website has played a huge part in the recent growth and remains a vital part of their route to market and sales.
The Lyle & Scott website operates globally with a focus on the Swedish, Dutch and UK markets. The continued growth and improved engagement from the website, driving direct sales remains a primary focus for the business in 2019.
The development team at Lyle & Scott are constantly improving the user experience on their website – with constant website changes, sometimes legacy data can become muddled. In Lyle & Scott’s case a mix of old and new redundant Google Analytics profiles.
Alongside the launch of the latest version of the Lyle & Scott website, the team at Assisted created a set of newly refined Google Analytics profiles and, in the process, archived the old data into an easily digestible convention.
Second to the Google Analytics profile work, we also helped Lyle & Scott understand how the recent changes to the website had affected the engagement of their customers, reviewing in detail the dimensions and metrics available to us in Google Analytics platform.
We cleaned up the Google Analytics profiles, archiving old profiles with a simple naming conversion
After understanding the data we were able to provide a set of recommendations to help improve the UX
months to complete