[email protected]

01788 288020

Office Addres:
Apex House, Bank Street, Lutterworth, Leicestershire, LE17 4AG

www.inui.co.uk

SEO & PPC Management

Ecommerce Platform

Quality LED Lighting Solutions

INUI specialise in the design and manufacture of commercial LED lighting solutions. They have managed to establish themselves as a leader in the green energy market.

INUI pride themselves on bring the latest technology and products to the market, giving their customers access to the industries most cutting edge products.

I have known Nick for a long time now and having moved over to his new business recently, I have seen every aspect of my website improve month after month.

- Martin Cross - INUI

Drive Additional Sales

INUI’s aim was to increase sales and return on investment from their spend across search engine optimisation and pay per click.

The brief was to keep marketing costs static while improving contributing metrics such as CPC (Cost Per Click), interaction rates (Click Throughs) and traffic.

Drive Additional Sales

The Execution

The first elements we targeted was improving the engagement across the paid campaigns on Google’s Adwords by improving the quality of the Ads.

We designed new re-targeting adverts for the display network, re-worked the text adverts and refined the bidding model to maximise budgets.

Our search engine optimisation focus has been around some key terms relating to the LED market place, with the creation of a content marketing strategy helping improve visibility and domain authority.

We’ve also worked alongside INUI’s development company to help improve the engagement on the site by implementing best practice conversion rate techniques.

Ongoing Improvements

Best Ever Month

Since joining ASSISTED. INUI experienced their best ever month in December 16 from both a revenue and profit perspective.

Improved Metrics

The traffic from both SEO and PPC has increased nearly 10% when compared with the previous year

Improved Engagement

INUI's users now spend 12% longer on the site and view 10% more content on a single visit when compared to the previous year.