Search engine optimisation (SEO) and Adwords campaigns driving traffic and sales through Inui's ecommerce website.
INUI specialise in the design and manufacture of commercial LED lighting solutions. They have managed to establish themselves as a leader in the green energy market.
INUI pride themselves on bring the latest technology and products to the market, giving their customers access to the industries most cutting edge products.
I have known Nick for a long time now and having moved over to his new business recently, I have seen every aspect of my website improve month after month.
- Martin Cross - INUI
INUI’s aim was to increase sales and return on investment from their spend across search engine optimisation and pay per click.
The brief was to keep marketing costs static while improving contributing metrics such as CPC (Cost Per Click), interaction rates (Click Throughs) and traffic.
Improving the engagement across the paid campaigns on Google’s Adwords by improving the quality of the Ads was our first priority.
We then designed new re-targeting adverts for the display network, re-worked the text adverts and refined the bidding model to maximise budgets.
Our search engine optimisation focus is around key terms relating to the LED marketplace being improved with the creation of a content marketing strategy to drive authority and engagement.
Best Ever Month