Search engine optimisation (SEO) and Adwords campaigns driving traffic and sales through Inui's ecommerce website.
SEO & PPC Management
INUI specialise in the design and manufacture of commercial LED lighting solutions. They have managed to establish themselves as a leader in the green energy market.
INUI pride themselves on bring the latest technology and products to the market, giving their customers access to the industries most cutting edge products.
I have known Nick for a long time now and having moved over to his new business recently, I have seen every aspect of my website improve month after month.
- Martin Cross - INUI
INUI’s aim was to increase sales and return on investment from their spend across search engine optimisation and pay per click.
The brief was to keep marketing costs static while improving contributing metrics such as CPC (Cost Per Click), interaction rates (Click Throughs) and traffic.
The first elements we targeted was improving the engagement across the paid campaigns on Google’s Adwords by improving the quality of the Ads.
We designed new re-targeting adverts for the display network, re-worked the text adverts and refined the bidding model to maximise budgets.
Our search engine optimisation focus has been around some key terms relating to the LED market place, with the creation of a content marketing strategy helping improve visibility and domain authority.
We’ve also worked alongside INUI’s development company to help improve the engagement on the site by implementing best practice conversion rate techniques.
Best Ever Month