[email protected]

01788 288020

Office Addres:
Apex House, Bank Street, Lutterworth, Leicestershire, LE17 4AG

Quality LED Lighting Solutions

INUI specialise in the design and manufacture of commercial LED lighting solutions. They have managed to establish themselves as a leader in the green energy market.

INUI pride themselves on bring the latest technology and products to the market, giving their customers access to the industries most cutting edge products.

I have known Nick for a long time now and having moved over to his new business recently, I have seen every aspect of my website improve month after month.

- Martin Cross - INUI

Drive Additional Sales

INUI’s aim was to increase sales and return on investment from their spend across search engine optimisation and pay per click.

The brief was to keep marketing costs static while improving contributing metrics such as CPC (Cost Per Click), interaction rates (Click Throughs) and traffic.

Drive Additional Sales

The Execution

Improving the engagement across the paid campaigns on Google’s Adwords by improving the quality of the Ads was our first priority.

We then designed new re-targeting adverts for the display network, re-worked the text adverts and refined the bidding model to maximise budgets.

Our search engine optimisation focus is around key terms relating to the LED marketplace being improved with the creation of a content marketing strategy to drive authority and engagement.

Ongoing Improvements

Best Ever Month

INUI experienced their best ever month in December 16 from both a revenue and profit perspective.

Improved Metrics

The traffic from both SEO and PPC has increased year on year.

Improved Engagement

INUI's users now spend 12% longer on the site and view 10% more content on a single visit.