Full funnel awareness through social media
Assisted were great with setting up our first foray into LinkedIn advertising, structuring a set of campaigns where we could learn about industries and job roles to start with, and ended up with strong targeting for the final campaign. Not only did it drive traffic to the website, but it also raised awareness of our brand and helped us learn more about who needs our services. This, combined with good communication, regular updates and the feeling that Assisted really understood what we wanted to achieve, means I’d highly recommend them as marketing partners!
James Matlock – Secure Screening Services
Secure Screening Services (SSS) are a screening company providing a range of screening checks/ packages to businesses. Company industries need specific screening checks, from basic ‘Employment checks’ such as a DBS or reference checks to those working in high-risk environments where a comprehensive ‘BS7858’ check will need to be completed. These services are very niche so it’s been really important to make sure we have been targeting the right people and learning who Secure Screening Services audiences are.
The aim of the Linkedin ‘Full Funnel Awareness’ campaigns for SSS was to:
This was SSS’s first set of Linkedin ads so we started from scratch in terms of identifying who SSS’s audience was. Our aim was to learn the top engaging companies with the ads, job titles and industries so we could feed this information back to the client, in order for them to be able to reach out to those companies directly to generate new leads.
We wanted to create effective creative images whilst getting the balance of being very clean-cut and professional, whilst of course sticking within the brand guidelines. It can be argued that screening is a bit of a dry topic so the bright images help bring this to life alongside the engaging copy. This is also a reason why SSS has worked with us to have the help of the agency to ensure that the content/ ads were as engaging as could be.
Overall the engagement and CTR have been strong on the static images and the video ads, however, the static images provide a higher engagement rate (hence why we continued with static images through the campaigns.
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