Targeted advertising to generate enquiries and sales for SkyLine's high end outdoor furniture range.
SkyLine Design specialise in the design and manufacture of high quality outdoor furniture. Originally Established in the 70’s, the team at Skyline have nearly 40 years experience.
The furniture supplied by SkyLine Design is extremely high quality and has a very targeted and exclusive audience.
The team at SkyLine want to improve our search positions for specific phrases relating to their products and services.
- Steve Danson - Skyline Design
The team at SkyLine wanted to improve their search positions for specific phrases relating to their products and not compete with the large furniture suppliers.
Part of their campaign was also to build brand recognition with a particular set of individuals who would be interested in their product, primarily interior designers and architects.
We started our campaign researching and refining the SEO strategy to target phrases that related closer to their product set and target audience.
By Looking at the market in detail we identified phrases that generated the right type of customer enquiry, maximising the marketing investment.
Alongside the optimisation of the SkyLine website we also set-up and optimised a business Facebook page to engage a new audience and have a basis for social content amplification and ads.