Search and social campaigns with the aim increase online sales and awareness of the Tutti Rouge brand.
Tutti Rouge are experts in women’s lingerie, specialising in lingerie for women who are “curvy, busty, fuller figure and fuller bust.” Their products are sized from a 28 – 42 back and cups from D – J, and come in a range of fits and styles for all occasions.
Their products are designed to make women feel confident and stylish, whilst also being comfortable and supportive. With an enthusiastic team and a growing fanbase, Tutti Rouge aim to make curvy women feel “unstoppable!”.
The team at ASSISTED. has helped us drive additional traffic and sales into our e-commerce website via PPC and SEO. Their friendly and professional approach has helped us align our efforts internally to get the most out of investment and performance.
- Mark Pyne - Tutti Rouge
As Tutti Rouge sell their products from an e-commerce site, our main objective here at ASSISTED. was to increase the traffic, direct sales and provide an acceptable return on their marketing investment.
We decided to tackle this with an integrated SEO, PPC, Re-targeting and content marketing strategy, with the aim of capturing customers at various stages of the buying cycle.
Our strategy is focused around the products Tutti Rouge offer, a high-quality reasonably priced specialist garment. Our SEO and PPC strategy captures users looking specifically for products related to Tutti’s unique offering, driving traffic to the site through a combination of onsite optimisation, paid search, re-targeting and content marketing.
We also have an ongoing content strategy, with the aim to produce informative and shareable content for both link building and brand awareness. Ensuring we keep in line with the brand voice and aesthetic, appealing to both the current customer base and to new customers.