Solar Vision

Technical SEO: To improve website Technical SEO performance including:

• Reviewing the current parent-child URL structure and dictating the best format moving forward.
• Full indexation review, identifying issues and making fixes to enable visibility in Google Search Results
• A breakpoint analysis to highlight which devices users are coming from when they get in touch. Helping us identify if there are any usability issues from different screen sizes to improve the UX and conversion journey through the website.
• Full internal linking audit of the domain to identify where internal linking and anchor text can be improved.
• Improved CTAs across the site, to guide users. 
• Product grid views to improve the UX and make browsing easier. 

To drive increased traffic, and improve the user experience on-site and conversion rates, for increased leads. 

On-site Content Optimisation: To rank in Google search results for users who are searching for product, sector or service-specific terms. 

Page 1 gets 86% of all clicks, so we needed to improve visibility in Search Engine Results Pages to drive targeted traffic to the website. 

• Writing category page content for key pages; optimised for the high-intent keywords and phrases that users are searching for when looking for Solar Vision’s services. I.e. hybrid lighting. 
• Review product page descriptions against key competitors and top-ranking providers.
• Identifying and creating new category pages to engage and unlock opportunities within untapped markets. 
• Review and creation of FAQs to educate users, build content depth and further improve keyword optimisation. 

Organic Keyword Improvement YoY

When we first started working with Solar Vision, the company was not listed in Search Engine Results Pages. Through our SEO strategy we’re now ranking, and climbing the ranks so that the Solar Vision website is being seen in Google Search Results when a user is looking for the products and services provided. 

A few examples include:

•  ‘Solar lighting columns’ from unranked, to position 7; 
• ‘Commercial solar lighting systems’ from unranked, to position 7 
• ‘Vertical solar lights’ from unranked, to position 9 in just 12 months

Utilise our experience in lighting and LED solutions to create new content that drives traffic, generates enquiries and builds authority.

The primary goal was to create high-quality, informative landing page content that showcases Solar Vision’s expertise and attracts targeted audiences. The approach involved developing industry-specific content to address the unique needs and pain points of various sectors, utilising our best practices to ensure content ranks well in search engines. Some of the targeted industries included local authorities, private estates, car parks, residential areas, recreational grounds etc.

Alongside the dedicated industry pages highlighting specific applications of solar street lighting and LED solutions, a detailed content plan was created, outlining topics, keywords, and content types such as articles, blog posts, case studies, and guides. High-quality, informative content was then written to address industry-specific challenges and showcase Solar Vision’s solutions. This blog content includes:

• Frequently asked questions
• Industry trending topics
• New innovations
• Best practices 

The content creation strategy led to an increase in organic traffic to the website, driven by SEO-optimised content; with higher rankings and page views on newly created industry pages.

Finding linking opportunities to build domain and page authority across the site, to improve ranking, and competitive positioning; and reach new audiences, build user trust and generate increased traffic.

Some coverage examples include: 

techbullion.com – DA 66: https://techbullion.com/energy-saving-solutions-for-big-and-small-tech-firms-practical-tips-for-lower-bills/

localgov.co.uk – DA 55: with blog content, email marketing and advertising.

The strategy for Solar Vision’s Google Ads campaign was carefully crafted to achieve their business goals and deliver measurable results. Here’s an overview of the key components:

• Precise Targeting: By leveraging advanced keyword research, audience segmentation, and negative keywords, the campaigns specifically targeted users with high purchase intent. This ensured that ads were shown to the most relevant audiences, increasing the likelihood of conversions.
• Optimised Bidding: We implemented a combination of automated and manual bidding strategies, along with adjustments for peak times and effective devices. This data-driven approach allowed for efficient budget utilisation, focusing spending on the most promising opportunities and achieving a higher return on investment.
• Engaging Ad Copy: The ad copy was continually refined through A/B testing to effectively communicate Solar Vision’s unique value propositions and strong call-to-actions. Ad extensions such as site links, callouts, and call extensions further enhanced ad visibility and user engagement.
• Seamless Landing Page Experiences: Our PPC and SEO experts collaborated to ensure that landing pages were highly relevant to the ads, mobile-optimised, and quick to load. This focus on landing page quality significantly contributed to higher conversion rates, providing users with a positive experience.

The content creation strategy led to an increase in organic traffic to the website, driven by SEO-optimised content; with higher rankings and page views on newly created industry pages.

Competitor analysis: To understand the current competitive stance, identify areas for growth and guide a strategy to bridge and exceed the gap. 

Keyword research: Use data and insights to find keyword gems that have a good chance of ranking quickly and effectively.

Including:

• Keyword research and search-intent mapping to understand what users are searching for when they are looking for Solar Vision’s services and ready to take action. 
• Secondary keyword research to understand additional keyword opportunities, to drive website traffic and to engage users through topical, blog and advice content creation. 
• Keyword mapping to assign priority keywords to the relevant product and category pages; avoiding cannibalisation and ensuring that users are landing on the correct page, after clicking on Google Search results, for a seamless User Experience. 

Conversion tracking and attribution: Ensure our performance marketing strategy translates directly into revenue and profit, across the website and at channel level. 

Including:  

• Heatmaps to analyse user behaviour across pages, screens and devices.
• Google Analytics, and Google Search Console to understand user behaviour, results and Return On Investment. 
• Utilising the customer journey analytics to make data-driven optimisations to improve performance across channels. 

Account strategy:  

• Jargon-free monthly meeting, quarterly business review and strategy curation to discuss results and our next steps with a dedicated account strategist and team of specialists.
• A clear, bespoke report to understand the results and return on investment across channels and the website as a whole. 

Meaning we can achieve scalable results to continue smashing our ambitious goals.