DIGITAL MARKETING FOR E-COMMERCE
We are able to implement commercially focused digital marketing strategies from the get-go, minimising risk and managing expectations throughout the process.
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Don’t just take it from us. Our success speaks for itself. Our business is built on providing expertise with impeccable service – a winning combination.
Understanding your needs, targets and deadlines provides a solid foundation for our approach, together with the drive to be the best at what we do. All of this, whilst never compromising on strong customer relationships.
SEO is needed to keep your website running smoothly and free of errors, whilst enhancing the user experience and improving conversion rates. SEO for E-commerce uses techniques of on-page optimisation, technical SEO, and link building with an extra focus on product and category pages.
We can optimise your site for terms that your target customers are searching for and improve your rankings. As your E-commerce store becomes more visible in search results, you’ll receive more traffic and sales.
PPC for E-commerce sites involves running targeted ads on search engines to drive traffic and sales. Types of ads we can run for your E-commerce business are shopping, display, re-targeting, video and search ads.
PPC involves conducting keyword research for the products you want to promote, creating compelling ad copy, choosing relevant landing pages and setting bids for ad placements.
PPC campaigns need continuous monitoring, testing and optimisation for success, and our experts can deliver just that. We’ll keep in regular contact with you to understand how your sales are performing and whether particular campaigns need to be pushed or paused.
Content marketing allows you to demonstrate your expertise in the field through blog posts, product guides, infographics and whitepapers. A solid content strategy will also target the different stages of the buyer’s journey, guiding your users towards a purchase. We conduct thorough research on keywords, audiences and the industry to create content that resonates.
Digital PR can build excitement around your products and increase brand awareness. PR tactics we use include press releases, media outreach, product reviews and influencer marketing. We can gain high-quality backlinks to your site through publications and blogs to establish authority in the industry.
Use social media marketing to engage with your audience and nurture existing customers. We create a diverse range of posts that meet your goals. Typical social media techniques include videos of product demos, hosting competitions for followers, and encouraging user-generated content.
Assisted can create organic and paid social posts if you have a particular campaign that you want to boost. E-commerce businesses are best suited to posting on Facebook and Instagram. These platforms have features focused on shopping and your audience will be more likely to click through.
We know that understanding the return on your investment is just as crucial as the marketing itself. That’s why we use cutting-edge tools to measure and track engagement and conversions, helping you to stay on top of your business’s performance.
We take pride in our ability to track an agreed set of KPIs that are critical to your business and stakeholders. Through our expertise in digital marketing for e-commerce, including SEO for e-commerce and PPC for e-commerce, we’ll ensure that your KPIs are aligned with your overall business objectives.
Our team leverages the power of the Google Suite, including Google Analytics, Google Search Console, Google Tag Manager, and Google DataStudio. We use these tools to pull out key metrics and display them on live dashboards, providing you and your team with easy access to data at any point. With our powerful analytics solutions, you’ll have the insights you need to optimise your marketing efforts and drive growth for your e-commerce business.
One of the biggest advantages of e-commerce SEO is being able to optimise multiple pages of your business’s website with a common naming convention. Keyword research to identify each opportunity will make sure that every product, category and sub-category is optimised, maximising your site’s authority and visibility.
Naming conventions also give your retail website scalability, knowing each product you add will be optimised effectively, always adding value.
We’ve worked with loads of different e-commerce platforms, which means we can implement our SEO experience and maximise performance without having to go through a steep learning curve at the start. It also means we know all the quick wins, limitations and scalability of each.
We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.
Our E-commerce agency in Leicester can help you achieve your goals using multi-channel strategies. Want to know more about how digital marketing can help your E-commerce site? Explore our FAQs below or contact us today.
Digital marketing for E-commerce uses numerous digital channels like PPC, SEO, emails and social media to promote and sell products online. Businesses often use a combination of digital channels to reach wider audiences and maximise performance.
Digital marketing is key to the success of your e-Commerce business because it allows you to expand your audience, establish your brand in more markets, increase website traffic and most importantly, generate sales.
Different digital marketing channels have more specific benefits. PPC can win you traffic in the short term whereas email marketing is key to nurturing customers and getting them to return. Explore our services to learn more about the impact each aspect of digital marketing can have.
When starting your investment into digital marketing – especially SEO and PPC – it’s important that all stakeholders within a business are managed in the right way. With this in mind, some typical expectations are: