SOCIAL MEDIA AGENCY
Ensure your socials have a consistent brand message, support other marketing channels and drive new business.
Don’t just take it from us. Our success speaks for itself. Our business is built on providing expertise with impeccable service – a winning combination.
Understanding your needs, targets and deadlines provides a solid foundation for our approach, together with the drive to be the best at what we do. All of this, whilst never compromising on strong customer relationships.
There are many benefits of using social media marketing in your business strategy, including brand awareness, developing customer relationships and increased website traffic and leads. In addition to this, you can reach a huge audience at a relatively low cost whilst being able to define these audiences to ensure that you are reaching the right people.
Social media is also used as a trust marker for consumers. Many will be checking out your social media profiles to get to know your brand before purchasing. Your social media page, in a sense, represents you as a business. As a result of this, you should be regularly updating your profile with helpful and high-quality content for your followers.
The harsh reality is that if you’re not maximising your social media strategy then your competitors will be, which can result in missed opportunities!
Still not sure whether social media marketing is for you? Social media marketing is the ideal solution if you are looking to:
It’s 2023 and let’s face it – who doesn’t enjoy an evening scroll when watching TV in the evening or in between tasks?
Well, you’re not alone!
Over 84% of the UK population use social media in their daily lives and the average user dedicates a whopping 2 hours and 31 minutes per day to social media platforms. For us marketers, social media platforms are the dream location to reach the masses and engage with your target audience. But where to start?!
There is way more to a successful social media marketing strategy than creating a message and posting. You need a strategy that aligns with your business goals – from there you can develop awareness and generate leads in a way that represents your business to its full potential.
A few questions you should be asking when creating your social media strategy include:
When done right, you can increase your brand awareness, reputation, and loyalty whilst implementing techniques to gain new leads. If your looking for inspiration on what is capable then check out our Secure Screening Services Case Study!
Social media platforms including Linkedin, Twitter, Facebook, Instagram, Snapchat and TikTok can all be great for your business but all have very different demographics.
If you need help with your social media marketing then our specialists are here to help!
At Assisted, our agency is built on three things; openness, expertise and relationships. The world of digital is constantly changing and we’re always open to new ideas and topping up our inspiration tank. You can be sure that we’ll never let your social media marketing strategy go stale.
Through meaningful relationships and strong communication, we integrate seamlessly with your team to tell your story in the way it deserves to be told. We understand that when it comes to social media marketing, one size doesn’t fit all. From customer to customer and channel to channel, our approach is always bespoke and tailored to you and your requirements.
This is where we share insights, tips, and best practices in digital marketing and stay up to date with the latest trends in today’s fast-paced digital landscape. Our goal is to help you stay ahead of the curve by providing the latest information on marketing news, technology advancements, and proven strategies for success.
We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.
Got any questions about social media marketing or our social media marketing agency? Our expert team are always on hand to help in any way we can, however here’s a handy list of our most asked questions to speed things along.
Social media marketing (SMM) is using a range of social media platforms such as LinkedIn, Facebook, Instagram, Twitter, TikTok, Pinterest and SnapChat to promote a product or a service. These social media channels enable brands to connect with their audience to help build their brand, increase leads and sales whilst driving traffic to their website.
This is a key component when it comes to your social media strategy and sometimes it’s tricky to know where to start. Firstly think about your target audience, where are they likely to be? Each platform has its own USP’s and demographics so it’s worth taking a look to see where is best to reach your target audience.
Remember quality over quantity!
Think about your resources, it’s better to be doing a couple of social media channels well then to spread yourself too thinly. TikTok creation will take a lot of time and is very different to Linkedin content for example.
It is important to mix up the content types on your social media pages to keep content fresh and engaging. Try switching it up between videos/ reels, images, blogs, thought leadership pieces and company updates. Social media content should be of a high quality which gives value to your customers (it’s not just about providing a ‘sale’ or spam like content)!
Paid Social Media is when you pay for social ads to be displayed on a specific platform, for example: Facebook. This will drive traffic to your website or the desired goal of your campaign. It is used to target new customers or re-engage with potential customers. Organic social media is producing and displaying high quality content for free on your social media channels for your followers to enjoy. Paid and organic content both have valuable parts to play in your social media strategy and can be explained further by our social media agency.
It is recommended to be posting between 2-5 times per week on your social media to keep placements high amongst the algorithms. Don’t be scared if all your posts don’t keep multiple likes if the quality is there – 1 like and 1 new lead can be better than 100 likes with no leads.
This is where it’s time to identify your KPI’s! If your goal is to increase brand awareness then traffic volume metrics such as reach, impressions and website traffic will be your KPI’s. If your goal is to generate leads then you can benchmark the conversion cost, cost per lead and cost per purchase value.
Don’t forget to look at the wider picture and consider how social media marketing fits into your strategy as a whole, including brand uplift, traffic and assisted conversions!