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Home » Sectors » Financial Services » Insurance

Digital marketing for insurance brokers

We’ll deliver the results you need with our digital marketing for insurance brokers.

Generate the new traffic and hit those KPIs with Assisted at your side. We’ll guide you through the process from start to finish, helping you reach a global audience.

Work

From Clicks to Commercial Wins

At Assisted, we help UK insurance brokers dominate search with compliance-first digital marketing strategies. Through this, we help you secure high-value commercial instructions and automate your lead generation processes, helping you design and navigate your own personal lead engine.

With our digital marketing solutions for insurance brokers, you’ll be positioned as an expert in your industry, allowing you to bring in those high-quality and high-intent clients. Take a look at our case studies!

CIA Landlords
46%+ Traffic & 50% CVR in the Insurance Market
SEO PPC Content Digital PR
View case study
Mortgage Light
62% Increase in Site Traffic
Content PPC SEO Digital PR
View case study
LifeSearch
45% Increase from Search
Content Insights & Analytics PPC SEO
View case study

Why do insurance brokers need digital marketing?

You need digital marketing solutions to stand out in an industry that is highly competitive and saturated with information. All content written for your website is vetted against FCA “Financial Promotions” guidelines to ensure it is clear, fair, and not misleading in any way.

With efficient digital marketing strategies, you’ll stand out from the crowd as a trusted and reliable source.

We focus on:

  • Technical SEO
  • Content Marketing
  • Keyword Research
  • Competitor Analysis
  • Backlink Analysis
  • Link Acquisition

Why insurance brokers need digital marketing

SEO for insurance brokers

Our SEO strategy will ensure your content is written with the ability to bring in an audience with highly targeted intent. Your audience will be looking for a specific solution to a problem, and they’ll need you to be able to answer the questions they have.

With perfectly targeted keywords, we’ll be able to understand what your audience is looking for. This, along with optimising your website to hit AI-driven search, will help you bring in those high-quality clients and will position you as a leading expert in insurance.

Our team will conduct comprehensive keyword research, mapping out the right keywords to the correct areas of your website to ensure it makes the impact you’re looking for. Alongside this, we also ensure that all content is aligned with E-E-A-T, helping to build technical authority that is respected by search engines.

Market Analysis: We’ll keep up to date with all regulatory updates and changes that come up, ensuring your audience can always trust the information you provide.

Audience Definition: Next, we’ll identify your specific customer personas so that we can target the relevant demographics related to your target audience.

Competitor Insight: We also ensure that we conduct comprehensive competitor research so that you always have that competitive advantage.

PPC for insurance brokers

No more wasted ad spend or disappearing ad spend. Our digital marketing strategies for your insurance brokerage ensure that you never have to worry about losing money with your PPC campaigns. We ensure that we bid on the most profitable keywords. Here’s what our strategy looks like:

  • Niche intent targeting: We target long-tail phrases with lower costs and higher conversion rates.
  • Smart retargeting: We ensure that no leads are forgotten and that you stay at the top of mind with all potential clients.
  • Negative keyword shielding: We’ll never show your ads to an irrelevant audience. This way, we ensure your PPC budget is reserved purely for clients who are interested in your products.

Content marketing for insurance brokers

As part of our digital marketing for insurance brokers strategy, we’ll collaborate with you to transform your knowledge into valuable information for your clients, generating leads for your business. This way, you’ll be positioned as a thought leader who can always be trusted.

  • Thought leadership content: We’ll create in-depth information that will answer the questions your audience has.
  • Case-studies: We’ll help you build thorough case-studies for your audience so that they can see first-hand how successful your business is.
  • Interactive tools and calculators: We can help design and implement interactive tools, such as risk assessments and gap coverage calculators.

With a targeted content plan, we’ll help you bring in those leads and get you ranking competitively. We’ll also ensure that your content is repurposed and distributed across all channels for a more effective strategy, gaining as much coverage as possible.

Social media marketing for insurance brokers

Our digital marketing for insurance brokers includes social media marketing, where we don’t just follow likes, but also aim to make those human connections with your audience. We focus on authority, engagement and enquiry generation.

We’ll use a multi-platform strategy that targets as many social media channels as you feel necessary for your brand. We’ll help demystify complex insurance-related topics and can help with managing your reputation online, addressing any concerns.

“The team at Assisted have helped us launch and manage a successful PPC campaign across search, YouTube and display. We have an open and honest relationship that allows the team to drive new initiatives to lower our overall cost per conversion. Anna in particular offers a great level of detail in supporting our strategy every week.”

Steven Porter – Trade Nation

Insurance

Trusting the Data

We guarantee you a completely transparent experience with Assisted across all of your campaigns and channels. Using industry-leading tools, including a highly-detailed data hub that allows you to monitor and track your performance metrics, we’ll provide you with data-driven insights.

We use platforms like Google Marketing Platform, which includes Google Analytics, Google Search Console, Google Tag Manager, and Looker Studio.

Alongside all of this information, we track key metrics and provide you with tailored reports, giving you instant access to all of your data.

Insights

What we know

This is where we share insights, tips, and best practices in digital marketing and stay up to date with the latest trends in today’s fast-paced digital landscape. Our goal is to help you stay ahead of the curve by providing the latest information on marketing news, technology advancements, and proven strategies for success.

150
5 Star Google Reviews
175
Live Clients
17
Years Experience

Speak with a specialist

We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.

Digital marketing for insurance brokers FAQs

Understanding the importance of digital marketing for your business is the first step in taking your business to the next level. Our expert team are always on hand to help in any way we can. Here’s a handy list of our most asked questions to speed things along.

What are the most effective digital marketing strategies for insurance brokers?

The most effective digital marketing strategies for insurance brokers include:

  • Optimising your SEO and Google Business Profile to ensure your ‘near me’ searches are found.
  • Creating education content that establishes you as an expert in your field and improves your search rankings
  • Use social media to build your brand and target specific demographics and job titles.
  • Nurture leads through email marketing, where you can maintain client relationships for renewals.
  • Have a robust PPC strategy using Google Ads to target high-intent searchers
  • Make sure your online reviews and testimonials are there for your audience to see, helping you build credibility.
How do I generate more leads for my insurance brokerage online?

There are many ways in which you can generate more leads for your insurance brokerage online. You can do this through using lead magnets, optimising your landing pages and running targeted ads. At Assisted, we have the knowledge and experience you need to generate more leads for your insurance brokerage.

How does social media help with insurance marketing?

Social media is used to build trust with your audience and is best used to showcase your thought leadership and engage with your local community.

How do you ensure our marketing is FCA-compliant?

Every campaign we build ensures that compliance is never an afterthought and that each campaign is built to satisfy all Consumer Duty requirements. We’ll always ensure clear communication with your audience.

How long does it take to see results?

We always recommend an integrated approach to digital marketing for banks because different strategies will bring results at different times. PPC and paid social will drive leads approximately within the first 30 days, and organic strategies (SEO and content) will usually take between 4 and 6 months to climb those search rankings.