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Home » Services » Content » Product Descriptions


Well-versed product descriptions that showcase your products

Customers are more likely to be satisfied with their purchases if they have a clear understanding of what they are buying.


Product Descriptions

From size and dimensions, weight, colour options and material, the more specific you can be with the information listed in your product description content, the better. We help you create well-rounded product descriptions that not only deliver all the right information but sell your product’s unique selling points in a captivating way that sets it apart from the competition.

User Friendly Language

Product description content should be simple, easy to digest and skim and avoid the overuse of technical jargon or confusing language. We create user-friendly product descriptions that immediately help your website users understand how your products can benefit them.

Product Description SEO

We always ensure that the product description content we provide is SEO-optimised for all the right search terms, boosting your website traffic and helping to match your products with the people seeking them out online.


What we have done

Don’t just take it from us. Our success speaks for itself. Our business is built on providing expertise with impeccable service – a winning combination.

Understanding your needs, targets and deadlines provides a solid foundation for our approach, together with the drive to be the best at what we do. All of this, whilst never compromising on strong customer relationships.

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The importance of content for web pages

Accelerate your user’s purchasing decision

When product description content is performing at its best, a customer’s purchasing decision is made a whole lot easier. With all the necessary product information, benefits and specifications, a customer can give themselves the green light to purchase with confidence which should in turn lead to lower product returns.

A good product description needs to address your customer’s concerns, create an emotional connection and include a clear call-to-action. At Assisted, our experts are only too aware of all the components that need to be in play when creating effective product descriptions.

Optimised product descriptions

Your next customer might be searching for a product to solve an issue and not yet know that your product is exactly what they’ve been looking for. With the right keywords and keyword research, search engines can serve your product to the people seeking it out in the search results.

It’s not just keywords that are important when optimising product descriptions. We understand that effective product descriptions need to be unique, original and detailed as search engines favour relevant content that is original to your website.

Build trust and credibility

Build trust and credibility with your current and prospective customers purchasing your products by marketing and describing them in all the right ways. Confusing, sparse or jarring product descriptions can damage your reputation and send a customer running into the arms of your competitors.

When customers feel that they have all the information they need to confidently make a purchase, they are more likely to ‘add to cart’, trust your brand and return for more in the future.

Increase your sales

Give your customers the confidence and the reasons that they need to purchase your products with product description content that converts. Simply describing what your product is or what your product does is not enough.

Effective product description content highlights the value proposition, features and benefits of your products, helping customers understand how your product can meet their needs. Ultimately, this is what is going to drive someone to hit that purchase button. And speaking of the purchase button, we’re experts in call-to-actions so you can be sure that your product description content encourages action and motivates your customer to make a purchase.

Product Descriptions

We are product description experts in the UK

With an impressive 15 years of experience, turn to Assisted to deliver your integrated digital marketing strategies with an impact, including your product description SEO. Our product writing skill set and your product knowledge create the perfect recipe for success.

Our agency is built on openness, expertise and relationships. We listen and understand your business goals to formulate a killer plan and work with you to create the effective and converting product description content that your products are calling out for.


What we know

This is where we share insights, tips, and best practices in digital marketing and stay up to date with the latest trends in today’s fast-paced digital landscape.

Our goal is to help you stay ahead of the curve by providing the latest information on marketing news, technology advancements, and proven strategies for success.

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Years Experience

Speak with a specialist

We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.

Product description FAQs

If you run an e-commerce business and looking for a passionate team of experts to give your product descriptions a boost, product description SEO should be a part of your content marketing and SEO strategy. We have all the experience that you’re looking for in creating effective product description content for your website.

Want to learn more about product description SEO? Read our FAQs below or contact our content marketing agency today.

What is product description SEO?

Product description SEO helps e-commerce websites appear higher in search engine rankings. If you have a website where you sell any kind of product online, product description SEO works to include particular words or phrases that people might use when searching for your type of product online.

Why is product description SEO important?

Product description SEO is important because it helps people that might be looking for your type of product find it via search engines. Product description content utilises specific words and phrases with search volume that people might use when searching for your type of products online.

How to write SEO-friendly product descriptions

To write SEO-friendly product descriptions, accurately describe your product and include all its features, dimensions and benefits via unique content, strategically include the right SEO keywords and include clear call-to-actions.

Why use Assisted as your product description SEO agency?

With an impressive 15+ years of experience in product description SEO, Assisted has all the expertise you need to create high-performing and converting product description content for your website. Turn to our team of passionate experts who are ready to work with you and create effective product descriptions for your website.

What do you write in a product description?

In a product description, you should write what your product is and what it does or the problem it solves, along with specific details such as size and dimensions, weight, colour options, technical details and material.

Why use a product description SEO agency?

You should use a product description SEO agency to maximise the potential and searchability of your website’s product descriptions. Creating production description content requires expertise, specialist tools and experience in order to create descriptions that can hold a reader’s attention and motivate them to purchase. To create product description content that converts, it’s best to turn to a product description SEO agency for support.