Customers are more likely to be satisfied with their purchases if they have a clear understanding of what they are buying.
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Understanding your needs, targets and deadlines provides a solid foundation for our approach, together with the drive to be the best at what we do. All of this, whilst never compromising on strong customer relationships.
When product description content is performing at its best, a customer’s purchasing decision is made a whole lot easier. With all the necessary product information, benefits and specifications, a customer can give themselves the green light to purchase with confidence which should in turn lead to lower product returns.
A good product description needs to address your customer’s concerns, create an emotional connection and include a clear call-to-action. At Assisted, our experts are only too aware of all the components that need to be in play when creating effective product descriptions.
Your next customer might be searching for a product to solve an issue and not yet know that your product is exactly what they’ve been looking for. With the right keywords and keyword research, search engines can serve your product to the people seeking it out in the search results.
It’s not just keywords that are important when optimising product descriptions. We understand that effective product descriptions need to be unique, original and detailed as search engines favour relevant content that is original to your website.
Build trust and credibility with your current and prospective customers purchasing your products by marketing and describing them in all the right ways. Confusing, sparse or jarring product descriptions can damage your reputation and send a customer running into the arms of your competitors.
When customers feel that they have all the information they need to confidently make a purchase, they are more likely to ‘add to cart’, trust your brand and return for more in the future.
Give your customers the confidence and the reasons that they need to purchase your products with product description content that converts. Simply describing what your product is or what your product does is not enough.
Effective product description content highlights the value proposition, features and benefits of your products, helping customers understand how your product can meet their needs. Ultimately, this is what is going to drive someone to hit that purchase button. And speaking of the purchase button, we’re experts in call-to-actions so you can be sure that your product description content encourages action and motivates your customer to make a purchase.
With an impressive 15 years of experience, turn to Assisted to deliver your integrated digital marketing strategies with an impact, including your product description SEO. Our product writing skill set and your product knowledge create the perfect recipe for success.
Our agency is built on openness, expertise and relationships. We listen and understand your business goals to formulate a killer plan and work with you to create the effective and converting product description content that your products are calling out for.
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If you run an e-commerce business and looking for a passionate team of experts to give your product descriptions a boost, product description SEO should be a part of your content marketing and SEO strategy. We have all the experience that you’re looking for in creating effective product description content for your website.
Want to learn more about product description SEO? Read our FAQs below or contact our content marketing agency today.
Product description SEO helps e-commerce websites appear higher in search engine rankings. If you have a website where you sell any kind of product online, product description SEO works to include particular words or phrases that people might use when searching for your type of product online.
Product description SEO is important because it helps people that might be looking for your type of product find it via search engines. Product description content utilises specific words and phrases with search volume that people might use when searching for your type of products online.
To write SEO-friendly product descriptions, accurately describe your product and include all its features, dimensions and benefits via unique content, strategically include the right SEO keywords and include clear call-to-actions.
With an impressive 15+ years of experience in product description SEO, Assisted has all the expertise you need to create high-performing and converting product description content for your website. Turn to our team of passionate experts who are ready to work with you and create effective product descriptions for your website.
In a product description, you should write what your product is and what it does or the problem it solves, along with specific details such as size and dimensions, weight, colour options, technical details and material.
You should use a product description SEO agency to maximise the potential and searchability of your website’s product descriptions. Creating production description content requires expertise, specialist tools and experience in order to create descriptions that can hold a reader’s attention and motivate them to purchase. To create product description content that converts, it’s best to turn to a product description SEO agency for support.