Drive traffic and sales via Google & Microsoft ads with commercially targeted campaigns.
Don’t just take it from us. Our success speaks for itself. Our business is built on providing expertise with impeccable service – a winning combination.
Understanding your needs, targets and deadlines provides a solid foundation for our approach, together with the drive to be the best at what we do. All of this, whilst never compromising on strong customer relationships.
PPC stands for Pay Per Click. It incorporates a variety of ad types to serve across the search engines in order to grow leads, sales, and traffic.
These formats include:
The most common use for Google Ads is of course, Search. When users go to Google, we make sure we have an ad to showcase our clients offering by bidding on relevant search terms, showing highly optimised ad copy, and using data to strategise how we can fine tune our targeting to reach the right user, at the right time.
Whilst organic rankings can help improve your site positioning on the Search Engine Results Page (SERP), if you have a competitor who you are fighting for rankings over, PPC can help. Combining an ad with an organic ranking will take up space in the SERP and allow your businesses to maximise the space available. The more space you fill on the SERP, the more opportunity for a potential customer to reach your website and engage with you!
For a full-funnel approach, PPC has the answers. Using the multitude of formats and channels available, your PPC agency can generate awareness, generate interest, nurture new customers considering your brand, and provide an opportunity for purchase.
By tracking what people do on your website, we can add value to actions on your site. This means we can create campaigns that have the sole purpose of generating users to your site who are going to spend. This means we can calculate your return on ad spend and work to make sure your money is being spent wisely.
Using media channels and platforms, our agency has experience in showcasing our clients’ latest news and ‘reveals’. With specialised targeting solutions, we can get your name in front of users who are most likely interested in what you have to say.
If you have a plethora of products in your warehouse, our team can showcase each and every one by creating ROAS generating campaigns that deliver to those in the market for it!
With our tools, we can focus activity targeting people who may have shown an interest in your competitors. So in the case of a potential occurrence that your top competitors are beating you to the top of the SERP, our PPC skills will put you in front of the target audience.
Having managed PPC on behalf of huge e-commerce businesses with multi-million-pound budgets, through to small, local coffee shops with a few hundred pounds, we’ve got the experience your business needs. The PPC landscape is ever-changing. Google Ads and Microsoft Ads are ever-changing. Working with an agile agency, with the ability to keep up with changes in their industry, is key to your business’ success.
Potential customers could be searching for your business at any minute of the day. It’s our job to ensure your adverts show at the opportune moment and that we turn a click into a valuable sales opportunity. Whether you’re looking to drive business to a brick-and-mortar store, sell your products online, or simply build awareness of your exciting business – our team of specialists are trained to help you achieve your targets.
With the ability to choose exactly what keywords to target, which adverts to show, when to show them and who should see them, PPC is the highest converting channel available to businesses.
Working with our full-service agency also ensures that your PPC activity can be intertwined with your other initiatives such as SEO, Social Media, Web Design and more.
Whilst we are a PPC agency located in the Leicestershire area, we deliver ads for customers around the globe! From London to Malaysia, we have delivered a range of PPC services to clients in a variety of industries. Whether you have a business with a sales team needing leads, or you manufacture car parts, we can find a strategy that’s perfect for you!
This is where we share insights, tips, and best practices in digital marketing and stay up to date with the latest trends in today’s fast-paced digital landscape. Our goal is to help you stay ahead of the curve by providing the latest information on marketing news, technology advancements, and proven strategies for success.
We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.
Our expert team of specialists have gathered some frequently asked questions for PPC and how paid search can affect your business. If you need any additional information, please, contact us today.
The main advantage that PPC has is the fact that it can be implemented and measured faster; allowing you to control spend, and where your net falls in terms of audience. PPC or pay-per-click can help with reaching goals and getting your business in front of a select audience…fast. These routes include sales, lead submissions, brand awareness and the list goes on.
As the name suggests, you pay per click. It is an advanced advertising tool that businesses pay a certain amount in order to attain clicks via online advertisements. Although PPC stands for pay per click, it is often referred to as Paid Search, this encompasses Google Ads and Microsoft Ads display advertising & social advertising in a broader sense.
Managing a PPC campaign across digital platforms such as Google or Microsoft means making sure your advertising and spend is targeting the appropriate audience with high intent. Overseeing and carefully managing, optimising and nurturing ad spend and adverts will help achieve business goals and targets.
PPC has the ability to provide important insights and make adjustments to maximise paid performance. Our PPC management team will deliver insights into targeting, keywords, audiences and budgets, all in the effort to improve your return on investment.
With years of experience operating PPC campaigns for our customers, we have extensive expertise in paid search. As a certified Google Partner and Bing Partner, we are a trusted agency, as well as offering services outside of the usual search engines such as Amazon Advertising, we are trusted within the sector. We have also found success in other paid media channels from Social Advertising, Video and Display.
The answer is both. Combined and integrated together will provide the best results. Around 50% of users click ads and the other 50% use organic results, it is crucial to have visibility in both channels as the audience is very similar. Here at Assisted, we have a team of SEO specialists and PPC Experts with years of experience. If you have any questions relating to Paid or Search marketing, do not hesitate to contact us.