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184% + Conversions and 15%+ Engagement Rate, with precise targeting

Go Batteries

Client
Results
Challenge
Strategy

Client

GO Batteries, is an industry leader in supplying stored energy solutions.

Like a battery, their success is powered by placing the customer first.

They stock Varta, Numax, Lucas, and many more, delivering reliable power for Accessories. American Cars, Cars, Classic Cars, Commercial, Dual-Purpose, Golf Trolley, Industrial, Jet Skis, Lawnmowers, Leisure, Lithium, Marine, Mobility, Motorcycle, Quad Bike, and Specialist products.

Lead time: Ongoing
Sector: E-commerce
Target Type: B2B & B2C
Demographic: Vehicle Owners, Utilities, warehousing and facilities management
Goal: Increase Sales and Revenue; with improved ROI

184%

Increase in Sales

58%

Engagement Rate

Top Position Keywords

Results

Initially, traffic volume was not the issue; it was the quality of this traffic and the performance of the old website that was contributing to lost sales.

Comparing data Year On Year, the volume of traffic has remained consistent (with a slight increase of 1%).

Our strategic targeting, and top rankings for over 25 keywords means that the real magic lies in the sales, engagement and ROI…

With:

15% Increased Engagement Rate on the website

184% Increase in Sales

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"From the very start Assisted listened to the details of our business and between us we found an excellent path to increase the visibility of our website and in turn revenue. Danish and Evie have been wonderful to work with and always been very helpful and offer great insight to everything that’s required behind the scenes to enhance our online presence, I can’t recommend them highly enough.”

Mark Reid Moore - Managing Director

Challenge

Go Batteries first worked with us to optimise their E-Commerce website, which would generate sales and integrate seamlessly with their order fulfilment process. The website also features a clever car registration search tool to help users easily find the battery they need.

Having enhanced a strong E-Commerce website that reflects the brand, improves the user experience and delivers higher conversion rates; the team needed a scalable SEO strategy to attract targeted website traffic and generate product sales. With Return On Investment being paramount.

"Our strategy for GO Batteries was to put them in front of the right people and let the newly optimised product pages convert the visitors to sales. Identifying opportunities to increase ranking played a pivotal part in delivering the growth GO Batteries has seen this past year. Mark provided great insight into what his customers will be looking for throughout the year, allowing us to optimise in line with expected market demand to capture traffic and give us the best opportunity to succeed. Investing time into optimising the product pages for desktop and mobile visitors helped the UX and made it easier for GO Batteries customers to find the product and complete their purchase. Our team and Mark are charged up and ready to expand as we head into 2025. The possibility to include more channels and diversify the mix is on the cards. We are excited to see what the future holds!”

Danish Abbasi - Digital Strategist

Go Batteries Go Batteries Go Batteries Go Batteries Go Batteries Go Batteries Go Batteries Go Batteries Go Batteries Go Batteries Go Batteries Go Batteries Go Batteries

Strategy

Following the monumental task of redesigning the product pages, we needed to embrace data to effectively craft an SEO strategy that would not only capture more users; but ensure that we are reaching and engaging the right users… the ones who will buy!

Tackling this in 2 phases.

Phase 1:

Technical SEO audit to analyse the website performance

Full Content audit to analyse and compare key landing pages against best practice

User Experience Audit to rank user experience and balance against best practice

Thorough keyword research, search intent mapping, competitor analysis, audience exploration and roadmap planning; to understand what consumers were searching for when looking for Go Batteries products.

These audits mean we can understand the business, the customer journey and what users are searching for at all stages of the customer journey. This informs our performance marketing strategy, to generate high-quality website traffic, quality leads and high-value orders.

Phase 2:

Content strategy to optimise key categories & subcategories of key website pages for target keywords.

Technical SEO support to implement optimisation and maintain peak website performance.

Data-driven optimisations to improve performance and results; to maximise revenue potential.

Caring support with regular meetings and transparent reporting to showcase Return On Investment and achieve goals, monthly, quarterly and annually.

SEO Strategy

Our audits and research found that customers either knew exactly which battery they needed, and were seeking the best price as well as excellent service.

Or, they would search for their vehicle model to find the battery they needed.

With a handy tool, finding the correct battery is easy and a seamless checkout experience means that conversion rates are high.

Data Analysis:

Regularly diving into how the website is performing and analysing results and Identifying areas for future growth.

Keyword Research:

Covering each of the main brands and the search volume to identify and prioritise new page creation.

Landing Pages:

Mapping out a landing page strategy and building optimised pages to rank in Search Results, drive traffic and generate sales for products.

Content Strategy