DIGITAL MARKETING FOR FINANCIAL SERVICES
Performance marketing tailored for the financial services industry, empowering your business to increase it’s bottom line.
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Don’t just take it from us. Our success speaks for itself. Our business is built on providing expertise with impeccable service – a winning combination.
Understanding your needs, targets and deadlines provides a solid foundation for our approach, together with the drive to be the best at what we do. All of this, whilst never compromising on strong customer relationships.
The financial services sector is pretty unique. Yes, it’s transactional but today’s consumers are looking for more than that. Your brand needs to get in front of customers long before they are ready to make a purchase. When it comes to finances, leading customers through their journey to convert can become difficult.
That’s why having an experienced digital marketing team in your corner can make all the difference. We’ve worked with a range of financial service companies, from insurance companies and mortgage brokers to trading companies and loan providers. Our team of specialists can deliver everything from SEO, PPC and web design to multi-channel digital marketing strategies.
Most of our financial customers have had a reliance or relationship with 3rd party lead providers and sometimes rely on affiliate websites and partners to generate new leads for their business. This over time can be risky as most businesses need to control and scale their marketing.
Over recent campaigns, we have worked to complement or minimise reliance on these inbound leads with SEO and PPC through owned channels. Taking control of lead volumes, budgets, CPC (cost per click) and ultimately CPA (cost per acquisition) is on most businesses’ agendas as they look to grow their business.
Trust and reputation are everything in financial services. With poor SEO comes poor visibility and poor visibility can potentially damage your reputation. Google is the number one resource for customers researching where to invest their hard-earned cash, and those on page one of the search results are likely to be the ones to receive it.
Invest in SEO for financial services and let us do the legwork to get your business seen amongst the stiff competition. Through years of experience and via our dedicated experts with their fingers on the pulse, we know the techniques to employ to get your financial services business performing better and climbing higher.
Attracting new customers isn’t easy in financial services, but PPC for financial services can be a real game-changer. Going hand-in-hand with a strong SEO strategy, your paid search ads can boost your visibility, build brand recognition, attract leads quickly and drive conversions.
In financial services, your industry is highly regulated – but we understand the perimeters of this when it comes to PPC. Leave the management of keyword bids and targeting to us so that you can focus on the day-to-day running of your business.
You’re an expert in financial services, but it’s unlikely that your customers will be. Content marketing for financial services can establish you as an authority and a thought leader in your sector to inspire trust and relay useful information to your customers and prospective customers.
Content marketing can also help you establish a strong brand and tone of voice, bringing a sense of familiarity to your customers to make them feel at ease. Content marketing for financial services is versatile and complements pretty much every other marketing channel, helping you connect to potential customers and build your audience.
Are your social media channels empty or inactive? For a business in financial services, this can damage your reputation. Work on your social media presence now and don’t miss out on the potential to reach thousands of new customers.
Social media marketing for financial services all comes down to trust. When financial services customers are slowly entering the sales funnel and making considered decisions about whether to invest in your business, they want to be sure you are trustworthy and legitimate. Social media is often one of the first places consumers will head to when gathering research.
Social media has the power to attract new business, increase brand awareness, strengthen relationships and even drive website traffic when done correctly – and we know how to do social media correctly.
The team at Assisted have helped us launch and manage a successful PPC campaign across search, YouTube and display. We have an open and honest relationship that allows the team to drive new initiatives to lower our overall cost per conversion. Anna in particular offers a great level of detail in supporting our strategy every week.
Steven Porter – Trade Nation
Our experience tells us that the Financial Services space is becoming increasingly difficult with more competition joining the market each year fighting for a piece of the pie. Based on our previous success we know when and how to maximise budgets based on seasonal factors, content opportunities and reactive PR.
Customer behaviour across a range of industries is changing and Google is adapting to the financial space by increasingly putting emphasis on its EEAT algorithm. Experience, Expertise, Authoritativeness, and Trustworthiness all become key elements in order to perform. Demonstrating this to Google and your users is key for click-through rates, users and ultimately conversions.
Check our latest financial services case study for Mortgage Light where we used content and PR to leverage SEO performance as well as generate direct leads and CIA insurance where we built a scalable lead model that continues to aid business growth as well as maintain commercial success.
The team at Assisted have experience in working alongside a variety of Financial Services businesses including banking, investing, insurance, mortgages, and credit cards, you name it, we’ve done it, and successfully.
Through channels such as SEO, PPC, Social and Content Marketing, we have successfully implemented multi-channel campaigns that have promoted our customer’s brands, driving a commercial strategy that hits a scales on key metrics such as CPL (cost per lead) and CPA’s (cost per acquisition).
Understanding your investment is just as important as marketing itself. We use a few different tools that mean we can measure and track engagement and conversions and we have the ability to track an agreed set of KPIs that are critical to your business and stakeholders.
Utilising the Google Suite including Google Analytics, Google Search Console, Google Tag Manager and Google DataStudio, we can pull out key metrics and display them on live dashboards, giving you and your team easy access to data at any point.
This is where we share insights, tips, and best practices in digital marketing and stay up to date with the latest trends in today’s fast-paced digital landscape. Our goal is to help you stay ahead of the curve by providing the latest information on marketing news, technology advancements, and proven strategies for success.
We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.
Understanding the importance of digital marketing for your business is the first step in taking your business to the next level. Our expert team are always on hand to help in any way we can, however here’s a handy list of our most asked questions to speed things along.
Financial services SEO (Search Engine Optimisation) is the process of improving the traffic to your business’s website from organic sources such as Google and Bing. Popular search engines such as Google look closely at the financial services sector when considering the factors which determine the search engine result positions (SERPs). This additional scrutiny means that it’s beneficial to have an experienced specialist agency pull together an SEO strategy.
The primary benefit of digital marketing for financial services is to increase customer engagement and win trust. Digital marketing is an effective way of gaining more visibility and reaching more potential customers.
Any business selling financial services can benefit from digital marketing. At Assisted, we’ve created effective digital marketing strategies for insurance providers, insurance brokers, global banks, corporate banking, mortgage brokers, loan and credit card providers and investment companies.