Automation allows you to improve your engagement and save time to focus on the parts of the business you need to.
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With email automation, your business can easily schedule and automate recurring tasks like sending welcome emails, birthday offers, and abandoned cart reminders. This not only saves you valuable time and effort, but it also helps many businesses maintain consistent communication and engagement with their customers.
By utilising email automation tools, we can access a variety of personalisation options including merge tags, dynamic content, and segmentation. These powerful features allow us to send messages that are customised to your customer’s needs and preferences, resulting in increased open and click-through rates.
Automated emails are initiated by certain actions or events like subscribing to a newsletter, making a purchase, or leaving a cart abandoned. Such automated emails will help keep your customers engaged, nurture leads, and ultimately enhance customer retention.
The abundance of data and insights provided by our email automation tools, such as open rates, click-through rates, and conversion rates, is invaluable for businesses. These metrics help measure the effectiveness of our email campaigns, we can then make informed decisions based on data, and continuously improve your email marketing strategies.
Assisted is an expert email automation agency. We design personalised and focused campaigns, set up automated sequences, and optimise them for maximum engagement and conversions. With our extensive knowledge, we streamline email marketing efforts and help businesses achieve their goals more efficiently.
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Our experts created a set of commonly asked questions (FAQs) and further explain email automation and its benefits. Essentially, email automation involves the systematic sending of tailored and individualised emails to recipients based on pre-defined triggers and timings.
Email automation is the method of sending personalised and targeted emails to subscribers at specific times, based on their actions and preferences. This is done by using email marketing software to create a series of emails or workflows that are automatically sent to subscribers according to their behaviour.
Using email automation can benefit businesses in multiple ways. It can save time, increase revenue, and improve customer engagement. By sending personalised and targeted emails, businesses can improve open and click-through rates, reduce unsubscribe rates and drive more conversions. Additionally, email automation can help businesses in nurturing leads, onboarding new customers, and re-engage inactive subscribers.
There are various types of emails that can be automated, such as welcome emails, abandoned cart emails, order confirmation emails, shipping confirmation emails, birthday emails, win-back emails, and many others. Deciding which type of email to automate will depend on your business objectives and the customer’s journey.
To begin with email automation, you can either attempt it yourself or use an expert email automation agency, like Assisted, we can provide all of this and more. After that, we design a set of emails or workflows based on your business objectives and the customer’s journey. Additionally, we then look at data and analytics to enhance your email campaigns and enhance performance gradually.