Get in touch with our team

Accepted file types: pdf, docx, pptx, jpeg, png, Max. file size: 50 MB.
This field is for validation purposes and should be left unchanged.
Call us: 01788 288020
Home » Services » Content » Reactive PR


Use PR to generate buzz and interest around your products or services

Knowing how to get a journalist’s attention can be tricky, but not much makes this easier than reactive digital PR services.


Journalist Requests

Using our various journalist request management tools and our existing journalist relationships, we continuously keep our ears to the ground on the expert comments and input that journalists are searching for to help them write their stories. All we need is your expertise.


Whatever the story may be, newsjacking is when a brand creates a PR campaign around a major, well-discussed news item. We can help you get creative and grab any relevant newsjacking opportunities by the horns.

Holidays & National Awareness

Reactive PR activity naturally amps up around national holidays such as Christmas, New Year, Halloween and the like. There’s also an awareness day for anything and everything - and it’s fantastic for reactive PR! Whether it’s National Burger Day, International Women’s Day or National Walk to Work week, we can maximise any relevant awareness days with creative campaigns to gain you coverage.


What we have done

Don’t just take it from us. Our success speaks for itself. Our business is built on providing expertise with impeccable service – a winning combination.

Understanding your needs, targets and deadlines provides a solid foundation for our approach, together with the drive to be the best at what we do. All of this, whilst never compromising on strong customer relationships.

20% Increase in Transactions
Ecommerce SEO PPC Content
View case study
Pregnant lady in a field, springtime
Zita West
158% Increase in Organic Leads
Ecommerce Content PPC SEO Digital PR
View case study
25% Increased in Leads
Web Design Ecommerce Content PPC SEO
View case study

Why you need reactive pr services

Brand awareness

Generate brand awareness and publicity for your brand and showcase your expertise by offering unique insights that journalists will want to include as part of their stories.

In turn, you’ll enjoy potentially huge exposure for your brand, products and services. Plus, if we can deliver exactly what a journalist wants and needs in a timely manner, it’s likely that they’ll come back to rely on us for more in the future.

Drive website traffic

When you get covered on third-party websites, the exposure you receive has the potential to drive readers and website users to your website to find out more about you, your products and your services.

The coverage that can result from reactive digital PR services can help drive website traffic, ultimately boosting your SEO and ideally resulting in new customers and increased sales.

Boost SEO with backlinks

When reactive PR and SEO work together, this partnership ideally results in backlinks. Think of a backlink as a vote for your website from another. It is, quite simply, when one website includes a link somewhere on the site back to yours – usually on a news article or blog post.

The more high-quality and relevant websites that include links back to your website, the bigger the boost to your SEO and your website’s domain authority. If you’re feeling confused – don’t worry! It can be a tricky concept to grasp but our experts know it inside out so you can rely on us to boost your SEO with reactive digital PR services.

Credibility and authenticity

When you are featured on third-party websites, it helps to establish credibility for your message and for your brand. It’s recognition for what you’re doing and that speaks volumes in a potential customer’s perception of you – particularly if you find yourself featured on the likes of big national publications such as The Evening Standard and The Times.

Those that are frequently covered in the press enjoy the strongest and most loyal relationships with followers and customers. Lend credibility to your brand and your message with reactive digital PR services.

Reactive PR

We are reactive PR experts in the UK

With an impressive 15 years of experience, turn to Assisted to be your reactive PR agency. We have gained coverage for our customers in the likes of The Evening Standard, The Financial Times, The Sun and various industry-specific publications.

Our agency is built on openness, expertise and relationships. We listen and understand your business goals to formulate a killer plan and work with you to create an effective reactive PR approach that works for you.


What we know

This is where we share insights, tips, and best practices in digital marketing and stay up to date with the latest trends in today’s fast-paced digital landscape.

Our goal is to help you stay ahead of the curve by providing the latest information on marketing news, technology advancements, and proven strategies for success.

5 Star Google Reviews
Live Clients
Years Experience

Speak with a specialist

We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.

Reactive PR FAQs

If you are an expert in your field, let us help you establish yourself as such in the press. Our skilled team of experts can handle your reactive PR needs. We have all the experience that you’re looking for in reactive digital PR services.

Want to learn more about reactive PR? Read our FAQs below or contact our digital PR agency today.

What is reactive PR?

Reactive PR is a digital PR strategy that involves responding and reacting to any trending news that aligns with your needs, goals and expertise.

Why is reactive PR important?

Reactive PR is important because it allows you to maximise breaking news or trending topics to gain yourself coverage and backlinks in potentially top-tier publications, establishing your brand as a knowledgeable player in your industry.

What is reactive vs proactive PR?

The clue is in the name – reactive PR involves reacting to news as and after it breaks and proactive PR involves creating the stories and taking the initiative to get the word out.

Why use a reactive PR agency?

You should use a reactive PR agency to ensure that you don’t miss PR opportunities. A reactive PR agency can be dedicated to finding these opportunities whilst you get on with your day-to-day business activities. A reactive PR agency will also have the tools and existing relationships to give you a headstart.

Why use Assisted as your reactive PR agency?

With an impressive 15+ years of experience in digital PR, Assisted has all the expertise you need to utilise a winning reactive PR strategy. Turn to our team of passionate experts who are ready to work with you and create the perfect reactive PR strategy for your brand.