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Home » Services » Content » Web/Sales Copy


Persuasive copy that ensures visitors convert into customers

Potential customers are coming to your website looking for information. It’s essential to give the right information in the right way.


Landing Page Content

Any content on your website should be considered and carefully crafted. First impressions count, so rely on our website content writing experts to help you deliver the information and messaging on your landing pages in the most effective way.

Website Sales Content

Convert visitors into customers with website sales content that makes your readers tick. Our marketing professionals know exactly how to position your products and services in order to get the attention of your desired audience and encourage them to make a purchase.


Good content for web pages should be informational and answer a need or a question. Incorporating well-optimised FAQs throughout your website will not only provide your website visitors with the answers they need but may also boost your search engine rankings.

Blog Content

Establish yourself as an authority and thought leader, showcase your products and services and offer all the information you need to - all through the art of blog content on your website.


What we have done

Don’t just take it from us. Our success speaks for itself. Our business is built on providing expertise with impeccable service – a winning combination.

Understanding your needs, targets and deadlines provides a solid foundation for our approach, together with the drive to be the best at what we do. All of this, whilst never compromising on strong customer relationships.

Mortgage Light
62% Increase in Site Traffic
Content PPC SEO Digital PR
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Trade Nation
50% Cost Per Lead Reduction
SEO PPC Content
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The importance of content for web pages

Increases conversions

Persuade your website visitors to take action with website content writing that’s designed to convert. Along with your website design, visuals and user experience, your web & sales copy is one of the key factors that can lead to increased conversions and sales.

Builds trust & credibility

Picture this – you land on a business’s website and the landing page content is long-winded, jarring and difficult to understand. Are you going to stick around? The right website content builds trust and credibility from the get-go by demonstrating expertise, addressing pain points and providing valuable information.

Enhances brand awareness

Your website’s content is your brand’s voice and personality. Keep messaging and branding consistent across all your web & sales copy to enhance your brand awareness and recognition. It won’t go unnoticed by your customers and website visitors.

Boosts SEO performance

Without high-quality keyword-rich content that accurately describes your products and services, you’ll have a hard time reaping the rewards of SEO. Your web & sales copy is a pivotal part of letting search engines know what your business is all about.

Web/Sales Copy

We are web/sales copy experts

Assisted is a web/sales copy agency with over 15 years of experience writing content for web pages and delivering integrated digital marketing strategies with an impact.

Our agency is built on openness, expertise and relationships. We listen and understand your business goals to formulate a killer plan and work with you to create the content for marketing that your website is calling out for.


What we know

This is where we share insights, tips, and best practices in digital marketing and stay up to date with the latest trends in today’s fast-paced digital landscape.

Our goal is to help you stay ahead of the curve by providing the latest information on marketing news, technology advancements, and proven strategies for success.

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Speak with a specialist

We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.

Web/sales copy FAQs

Web/sales copy is an essential part of any content marketing and SEO strategy if you want to rank on the search engines and be considered an expert. We’re experts in website content writing and our agency in Leicester has the knowledge and skills to win you quality traffic and sales and build a relationship with your audience.

Want to know more about web & sales copy? Read our FAQs below or contact our content marketing agency today.

What is web/sales copy?

Web & sales copy is content on your website that aims to persuade the reader to take a specific action. This could be to buy a product, inquire about your services, fill out an enquiry form or phone your sales office, join your email list or follow you on social media.

Why is web/sales copy important?

Web & sales copy is important because it has the potential to persuade the reader to take the next step in order to help your business achieve its sales goals.

What is website content writing?

Website content writing is the process of planning, writing and editing content for your website, usually for digital marketing purposes including landing page copy, sales-focused copy, blog content and more.

How to write website content

To write effective content for your website, you must establish a strong tone of voice, make every word count and be simple and concise in what you say. Avoid too much jargon, utilise the correct heading structure and ensure your copy is well-optimised with your keywords.

How to write SEO content for a website

To write SEO content for a website, you must first start with a handful of keywords that you wish to optimise your landing page for. These are the keywords that you want search engines to recognise that your page is about. Ideally, they should have search volume and as a result, be keywords that potential customers are searching for regularly.

Writing SEO content requires an understanding of Google’s algorithm and all the best practices that go alongside writing high-ranking content. If you’re unsure how to do this, turn to our content writing experts at Assisted to help.

How to write content for a website homepage

Your website homepage is incredibly important. Whilst it may not house all the information about your products and services, it must be effective enough to persuade the visitor to click through and continue further into your website.

A good homepage should include: information that instantly resonates with your target audience, short and simple sentences, multimedia such as images and videos and sufficient call-to-actions (CTAs) such as an enquiry form, contact buttons or links to product/service pages.

How to write about us content for a website

Your ‘About Us’ page might seem like it should be low down on the priority list, but never underestimate it’s importance. Introducing your business’s story, values and the faces behind the operation allows your customers to connect and build trust and rapport with you.

A good ‘About Us’ page should include: your company’s background, values, USPs, mission, awards and accreditations, what problem your product or service solves and for who and information about your team members.

What’s the ideal length for content on a web page?

For businesses in the financial services industry, we would recommend a minimum of 1000 words on your web page in order to add value and satisfy the search engines. For all other sectors, any landing pages should have a minimum of 300 words – however, our sweet spot is between 500-800.

How much does website content writing cost

The cost of website content writing depends on the quality of the content that currently exists on your website and how much website content you require. Looking for a quote? Let’s start a conversation. Contact us today.

Why use a web & sales copy agency?

Creating high-quality web & sales copy requires expertise, specialist tools and experience, particularly when part of an SEO strategy. To create content that adheres to best practices and is well-optimised, it’s often best to turn to a website content writing agency for support.

Why use Assisted as your web & sales copy agency?

With over 15 years of experience in writing web & sales copy, Assisted has all the expertise you need to create high-performing and converting content for your website. Turn to our team of passionate experts who are ready to put your business’s story into words.