With our 17 years of experience, we’ll help you move beyond traditional visibility and focus on enhancing your connected commerce, which is the ability to turn one piece of content or ad into an online delivery. Our team of experts will build a tailored digital marketing strategy for your FMCG company, from creative organic search campaigns to performance-driven PPC.
Browse through our FMCG case studies to see the success we’ve helped bring to our clients for yourself. We’ve helped scale brands and increase customer satisfaction and retention through our creative and tailored approach.
When it comes to your FMCG company, digital marketing is something that you need to grow your brand and bring in those leads. But digital marketing encompasses a variety of different services, with organic search being one of them.
Our team of SEO experts will help boost your domain authority and create content that hits all E-E-A-T markers so that search engines can easily crawl your site and place you as a trusted source. Your presence will be optimised so that you’re the first brand cited when a consumer searches for a product category.
What’s involved in organic search?Â
The first step in our process is an SEO audit conducted by our SEO team. The audit will look at your website in detail, looking for areas that can be improved, as well as those that are working well. Next, we’ll design a tailored organic strategy that will increase that visibility, while ensuring your traffic increases.
Technical SEO
As well as your detailed SEO plan, we’ll implement our technical SEO strategies that will ensure your website is well-maintained. Your audience’s user experience is an important part of the customer journey. So, with our technical SEO skills, we’ll make sure your potential buyers can browse your FMCG website, giving them what they need to make those quick purchases.
Generative Engine Optimisation
Our digital world is filled with AI, and it is safe to say that generative search is now becoming a big part of our everyday lives. This means that your website should be optimised for Generative Engine Optimisation (GEO).
AI SEO is a real thing, and our team will make sure that your content is optimised for AI so that it is used within generated responses and your content is cited by LLMs so that when potential high-profile clients search for specific information, your brand is what they stumble across.
Content marketing
Your FMCG company will need a digital marketing strategy that includes content your readers and users want to come across.
We’ll create your content in such a way that it resonates with your target audience, ensuring the right amount of storytelling to make sure it appeals to both the human shopper and LLMs, so that they can push your products to your target audience.
Whether it’s user-generated content, article content, or short-form videos, Assisted will help you take your brand to the next level.
Digital PR
Digital PR is a big part of grabbing the attention of your target audience and in helping to build the authority of your website so that search engines trust your brand. We’ll utilise link acquisition to build authority to your website by targeting highly authoritative publications trusted by search engines.
Reactive PR opportunities are also available, and when the moment arises, we can pitch to journalists to acquire coverage in highly targeted publications that are specific to your FMCG niche.
Our organic approach:
Turn scrolling into shopping with highly targeted ads that steer consumers your direction. For quicker results, our digital marketing approach will include PPC campaigns that target your online audience. FMCG thrives on impulse, so we’ll tailor your PPC ads in a way that minimises the customer journey as much as possible, removing every barrier before the buying stage.
We’ll bid on keywords that work for your FMCG company, as well as on locations, which means that our PPC strategy is designed to drive high-intent shoppers to your nearest location as well as your online store. We’ll focus on:
With the rise of Social Commerce, you can now ensure consumers add your goods to their basket with one tap. So, your social media strategy should balance scroll-stopping content that is needed for impulse buys with detailed precision.
Social media marketing for FMCG companies relies heavily on building that brand trust and driving immediate purchase intent. Our strategy is a collaborative one, using both organic and paid campaigns to bring you an audience with high intent that fills baskets in minutes. This way, your FMCG products will become natively shoppable across various social media platforms.
Our digital marketing campaign for FMCG companies will use both of these approaches ensure a holistic approach to social media marketing.
Email marketing is an effective way to nurture those customer relationships with your FMCG company. One of the biggest challenges in FMCG is the data gap between you and the retailer. So, we’ll create an email marketing campaign that allows you to communicate directly with your customers, without having to rely on a middleman. We can:
By using a modern email marketing strategy, we’ll look at automated touchpoints for existing customers so that your brand is always available to them. We’ll also use predictive automation to create and send the best-suited message, as well as the best time to send out that message to your audience, helping to bridge that gap between purchase cycles.
Digital marketing for your FMCG company can also include a secure, professional and lightning-fast website. We understand that your website is another conversion tool that should be designed and optimised to keep your online customers engaged in a fast-paced FMCG market.
Our team of web developers will build you a seamless website that helps convert and get consumers to purchase. We’ll also look at core web vitals and mobile-friendly precision to ensure your retail website flows seamlessly.
Assisted are a pleasure to work with. They did a great job on our website. If you need help with any aspect of digital marketing I would strongly recommend them.
The team at Assisted are fantastic. They built an amazing website for us and have continued to help us develop our brand with technical and digital marketing support. The team are very knowledgeable and are always coming up with fresh, innovative new ideas to support our growth. We wouldn’t hesitate to suggest their excellent service to any other business,
Had an excellent experience working with Steve at Assisted. He and his colleague Lucy worked closely with me to provide a thorough and exciting proposal for our new websites. Both Steve and Lucy are really easy to get on with and are very knowledgeable. We have not yet gone ahead with the development, however, we are hopeful that we are able to work with Assisted! Great team, great company!
Playbox Theatre has recently completed a project with Assisted – they designed and built a beautiful new website for our company, and the experience was second-to-none from start to finish. From the initial enquiry, through to the site going live, the customer service was excellent.
We’ve used ASSISTED. at LifeSearch for SEO and consultancy services for some time now. Nick and the team have provided great uplift in our organic reach since day one – and have ‘assisted’ us on a few projects along the way.
The guys at Assisted have helped us have a coordinated approach to all our digital marketing. They are knowledgeable and reliable and though they work remotely, it feels like they are part of our team.
Shaun O’Farrell – Barrington Watch Winders
We’ll always be honest and transparent with you, giving you the full picture of how your FMCG company is performing digitally. We’ll schedule monthly meetings to discuss your metrics and specific insights that will inform next steps.
This way, we can make sure we’re always aligned with your business goals while never missing out on those trends and the data that matters. We always make sure we track and analyse all of your data and metrics so that we can adjust our digital marketing campaign for your FMCG company where necessary.
We’re your trusted partner when it comes to finding out more about the latest digital marketing trends for your FMCG company. Find out everything you need to know about navigating the digital marketing world with our resources and insights. We want to help you stay ahead of every trend by providing you with the latest and greatest information on marketing news, technology advancements, and proven strategies for success.
We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.
We are here to answer any questions you may have regarding digital marketing for your FMCG company. Here are some frequently asked questions.
Digital marketing is essential for FMCG companies for the following reasons:
The most effective digital marketing channels for FMCG companies include:
The key metrics to track in FMCG digital marketing are brand awareness, engagement rates, conversion rates, sales and customer retention.
The current trends in FMCG digital marketing include:
Best practices for FMCG content include being socially engaging and encouraging user-generated content (UGC). We also encourage a mobile-first website design, as most searches will begin on mobile devices.
Also, always try to create educational content through article content, recipes and tutorial videos. Think of content that will add value to your customers’ lives. Lastly, maintain a consistent brand identity across all digital platforms.
You can manage high volumes of interaction through utilising chatbots to respond to queries in real time. Also, ensure to employ a dedicated team or agency that can manage your social media engagement.
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