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Home » Services » SEO

Award-Winning SEO Agency Leicester

Drive more traffic, sales and enquiries from Google & Bing with SEO

Rank above your competition by improving your website’s visibility in the search results with our expert SEO services.

What we do



An SEO expert should be involved in any site migration, from changes in a domain to moving to a new CMS. We can guide you through the process and monitor your site post-launch to ensure everything is working as it should.

Enterprise SEO

We do SEO for large businesses with large websites. From e-commerce stores with thousands of products to businesses with multiple locations, we can create a tailored growth strategy.


The SEO consultants in our agency have years of experience working on websites in a range of sectors. We can offer bespoke SEO that is designed to convert traffic into loyal customers.


What we have done

Don’t just take it from us. Our success speaks for itself. Our business is built on providing expertise with impeccable service – a winning combination.

Understanding your needs, targets and deadlines provides a solid foundation for our approach, together with the drive to be the best at what we do. All of this, whilst never compromising on strong customer relationships.

Now Storage
Unlocking 100%+ CVR and 71%+ Organic Traffic
Content Digital PR SEO PPC Web Design
View case study
CIA Landlords
46%+ Traffic & 50% CVR in the Insurance Market
SEO PPC Content Digital PR
View case study
25% Increase in Leads for Industry Leaders
Web Design SEO PPC Content
View case study

Why you need SEO services


Fundamentally, SEO makes your business more visible on search engines. Visibility in this space means more traffic and ultimately, more sales. Explore our case studies to see how SEO can transform your business.

The top reasons for choosing an SEO agency are as follows.

Get a high return on investment

SEO is a cost-effective service which can generate a high return on investment.

Whilst PPC can win you business in the short term, SEO is about the long-term vision. Although we can identify quick wins to get your website in front of your ideal customer, sustained SEO activity gives you the edge over competitors who are falling behind and not utilising SEO.

Provide an unrivalled user experience

SEO involves multiple other areas of digital marketing and website design – user experience being essential.

If a user has a bad experience, they will simply leave your site, affecting rankings. SEO ensures users have a quick, clear path to conversion using sleek design and direct calls to action. Excellent user experience will keep customers coming back, and boost your brand image in return.

Increase traffic and sales

SEO makes you more visible online, increasing the number of qualified visitors and sales.

Your SEO strategy will consider the buying behaviours of your ideal customers, including the terms they’re searching for to find your product or service. SEO will ensure your website is optimised for these terms and as a result, ranking in search engines.

“Nick has vastly improved our online advertising results at CIA Insurance. Provides a professional service but on a very personable basis. He provides clear explanations of the campaigns he is running for us and ensures we have full access to all required data, rather than purely relying on his feedback to explain performance. This instils confidence in his abilities. Would recommend Assisted.”

Richard Wayman – CIA Landlords


How we do it

Our team of SEO experts has put together a step-by-step protocol that we follow to enhance your website’s SEO. We have helped numerous businesses across the UK achieve improved organic search results. Take a closer look at our systematic approach to accelerating and increasing the visibility of your website on search engine result pages.

The Path to SEO Success

In-Depth Analysis
Technical SEO
Content Strategy
Off-page Optimisation
Monitoring & Reporting

We will research your industry landscape, identifying key competitors, their strengths and weaknesses, and the overall SEO playing field. Then we assess current industry trends and potential opportunities for your brand.

Our team stay up-to-date with the latest industry trends to uncover potential opportunities for your brand. Additionally, we assess any previous SEO efforts on your website, gaining insights into past strategies, successes, and potential roadblocks.

By the end of this stage, you will have a clear and comprehensive understanding of your SEO challenges and opportunities, your target audience, and an actionable plan that our experts will help you execute. Our goal is to drive organic traffic and guide you towards achieving your specific business objectives.

Key areas that we focus on

Deep Dive into Your Business
Collaborative Goal Setting
Roadmap for Success

Technical SEO is an integral component of your overall SEO strategy. By combining it with other key strategies, including content creation, link building, and user experience optimisation, we create a comprehensive approach that delivers long-term results.

Our expertise in technical SEO allows us to optimise your website’s structure, enhance its accessibility, and resolve any technical challenges that may be impacting your search engine rankings. With our holistic SEO approach, we can help your business achieve sustainable growth and maximise its online potential.

Key areas that we focus on

Full Site Audit
On-page Optimisation
Structure & Navigation

We know that content is the foundation of attracting and engaging your target audience. Our team specialises in crafting high-quality, search-engine-friendly content that drives organic traffic, builds trust and authority, and ultimately helps you achieve your business goals through increased leads and sales.

You can expect a well-defined content strategy that is tailored to your unique business needs. Our approach ensures that you stay ahead of the competition and continually fuel your SEO success.

Key areas that we focus on

Content pillars
Keyword Research
Create & Optimise

Unlike on-page SEO, off-page optimisation involves tactics such as building backlinks and social buzz, which signal to search engines that your website is valuable and deserves a higher ranking.

We strive to help you build a strong backlink profile, foster an engaged online community, and create and deliver valuable content consistently. These efforts take time and persistence, but with the right strategy and execution from our team of experts, off-page optimisation can be a powerful driver of organic traffic, conversions, and long-term SEO success.

Key areas that we focus on

Backlink Analysis
Public Relations & Outreach
Local SEO

We don’t just stop helping you after creating an SEO-driven plan. Our final step in our 5-step SEO process is ongoing monitoring and reporting. We view this process as crucial to your overall success, ensuring you stay on track, adapt to new changes, and ultimately achieve your business goals.

Our team will work closely with you to track your progress and analyse valuable data, providing actionable insights that can adapt your strategy as necessary. This allows us to fine-tune your SEO efforts, ensuring they are always working towards achieving your specific business objectives.

Key areas that we focus on

Track & Analyse
Regular Reporting
Adapt & Iterate


Our achievements

Award-Winning Excellence: We’re UK Agency of the Year 2x, a UK Search Awards winner, and Drum Recommended. Let us elevate your digital presence.

We’re thrilled to be recognised as the 2023 UK Agency of the Year, a testament to our ongoing commitment to industry leadership. Our expertise in PPC was acknowledged at the 2023 UK Search Awards. Our Pay-Per-Click made a finalist at the 2024 Paid Media Awards, while our compelling content creation secured a coveted finalist position in the UK Content Awards.

Our Drum Recommended status also solidifies our standing as a trusted partner within the industry. These achievements fuel our team that strives for innovation, strategic thinking, and dedication to client success.

Experts Say...

The human side of SEO

“The human touch is an undeniable force in the field of SEO. While technology continues to advance with AI becoming more and more prominent through the years, understanding the subtleties and nuances of user intent, and connecting on an emotional level remains firmly rooted in human expertise and our priority for any SEO campaign we launch.

As an expert SEO agency, we pride ourselves on tapping into the power of emotions through creative writing and years of experience crafting bespoke SEO campaigns, we are helping brands create a lasting impact and forge deeper connections with their audience, instead of just inputting what Google bots will rank. Don’t overlook the human aspect of SEO. Get in touch with a member of the team and let’s talk like humans “

SEO agency with over 10 years of experience

Tired of SEO taking hours while your business plateaus? Let our team of experts implement a tailored SEO strategy built for UK businesses like yours. With over 10 years of experience, we offer solutions from quick one-off audits to comprehensive monthly retainers, helping companies of all sizes climb the Google ranks.

Forget keyword stuffing – we delve into your industry and user intent to understand what fuels online success. Whether it’s local SEO domination, technical optimisation, or targeted link building, we craft a bespoke strategy to drive sustainable traffic, leads, and conversions.

From a one-off SEO audit to a monthly SEO retainer where we execute a long-term strategy, we can help a variety of companies throughout the UK. SEO is time-consuming to do alone, so use the skills of an SEO agency to skyrocket your business.


What we know

Welcome to your ultimate resource for navigating digital marketing! Here at Assisted, we’re more than just an SEO agency – we’re your trusted partner in achieving online success.

Our goal is to help you stay ahead of the curve by providing the latest information on marketing news, technology advancements, and proven strategies for success.

5 Star Google Reviews
Live Clients
Years Experience

Speak with a specialist

We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.


SEO is a crucial element if you want your website to get noticed and ultimately generate business. Being experts in the field, our SEO agency in Leicester is on hand to lend the knowledge and understanding you need to reach the top of the rankings.

We offer our services to businesses that want to outrank competitors and compete against relevant search terms. Being at the top of the pile is always a positive for any business. Our experts will develop an SEO strategy with your business in mind. Meaning we approach each project differently and personalise accordingly.

Want to know more about SEO? Read our FAQs below, or contact our SEO agency today.

What is SEO?

SEO is the process of improving your website’s position on the search engine results page (SERP). SEO involves on-page techniques (optimising the website itself)  and off-page techniques (gaining traction on other sites that link to your website).

A great SEO service will consider multiple areas of SEO, including building high-quality backlinks, creating unique content and optimising pages around targeted keywords.

Assisted can offer a comprehensive SEO package to get your site high-quality traffic.

Why is SEO important

Online users trust major search engines such as Google and Bing. So, the higher up you are on the results page, the more likely users are to click through as you will be perceived as a credible source.

SEO is also largely based on user experience. The better the user experience, the more likely users are going to want to stay on your website and convert. Assisted can help you optimise your site for conversions and build brand authority to make you stand out in the SERPs.

Why use an SEO agency

SEO can be complex and requires a team of experts to be executed effectively. Using an SEO agency gives businesses access to these experts who have proven experience in improving websites’ visibility in the search results.

Assisted have over 13 years of experience in the field of SEO, with a portfolio of success stories. Using an SEO agency means that only the best tools and strategies are used on your website; our team keeps up to date with the ever-changing landscape of SEO, which can be hard for you to achieve without the support of an SEO company.

What is E-A-T?

E-A-T (expertise, authoritativeness and trustworthiness) comes from Google’s Search Quality Rater Guidelines which were created to offer advice on what Google looks for in a webpage.

Here at our SEO agency in Leicester, we have a team of SEO experts who have analysed some of the highest-performing landing pages on Google. They also frequently monitor Google’s regular algorithm updates helping them to understand and identify the most important page components to Google.

Is Assisted a specialist SEO agency?

Yes – with years of experience creating SEO strategies that convert traffic into sales, our team are SEO specialists and are on hand to help.

We are a complete digital agency and can offer services such as web design, insights & analytics, branding, digital PR, content and even social media. Check out our services page to browse our offerings.

Why use Assisted as an SEO agency?

We have core values, which make our digital marketing agency different from competitors. We have built our agency on openness, relationships and expertise and our team of specialists try their utmost to be an extension of your business.

Whether it’s a deep dive into analytics or a friendly discussion on your business’s progression – we have all bases covered.