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25% Increase in Leads for Industry Leaders

POWERbreathe

Client

POWERbreathe is the world’s No.1 breathing trainer. Scientifically acknowledged worldwide, the brand has become synonymous with improving breathing muscle strength, and stamina and reducing breathlessness.

  • Lead time: Ongoing

  • Sector: Healthcare, Medical

  • Target Type: B2C

  • Demographic: Adults, Seniors, Athletes

  • Goal: Site which is mobile-first, introducing a clearer user journey

50%
Reduced Load Time
25%
Increase in Leads
75%
Reduced Bounce Rate

Results

POWERbreathe, a leading brand in respiratory health, saw its website acting as a roadblock to capitalising on its strong reputation. Despite the recognition, their existing site wasn’t delivering results. A website redesign focused on mobile-first usability, a clear user journey with compelling, data-driven content, and a focus on performance led to impressive results.

Load times dropped by 50%, leads increased by 25%, and the bounce rate plummeted by 75%. Highlighting how a strategic website revamp can significantly improve user experience, lead generation, and brand engagement.

We needed a website that catered to several markets, appeared authoritative yet had an energetic feel. Ease of navigation was important for users to find research and for eCommerce. Auburn provided this along with continued support and recommendations for improving our rankings.

  • Vanessa Potter - POWERbreathe - Managing Director

Challenge

It was clear from our discussions with POWERbreathe that their website was acting as a bottleneck, hindering their ability to capitalise on their strong brand reputation fully.

Despite being a leader in their field and enjoying widespread recognition among consumers, their existing website wasn’t delivering the results they deserved.

This disconnect between brand strength and online presence was a key factor that needed to be addressed.

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Strategy

We prioritised mobile users by completely revamping the site with a mobile-first design. This means the website is built and optimised for smartphones and tablets first, ensuring a smooth experience for the majority of visitors. The new design features a clearer user journey, guiding users intuitively to find the information they need. We also replaced generic content with compelling, evidence-led information, showcasing the value you offer with data and statistics.

But it wasn’t just about the look and feel. We focused on performance, achieving a staggering 50% reduction in load time. This means users get the information they need faster, keeping them engaged and improving overall satisfaction.

To further amplify these improvements, we implemented a comprehensive digital marketing strategy. This included well-managed SEO to increase organic traffic and targeted PPC campaigns to reach the right audience.

SEO Strategy

Here’s how we did it: First, we tackled their website. We revamped a key product page (think of it as a shiny new shop window!) to make it more user-friendly and easier for search engines to find. We also reviewed their existing content and made sure it aligned with the latest best practices. On top of that, we helped them create a new section on their website showcasing their scientific expertise – after all, trust is key! But it wasn’t all about the website. We also took a look at their mobile app and suggested some improvements to make it an even better experience. We even analysed their competitors to see where they could stand out.

But it’s not just about search engines – it’s about real people too! We helped POWERbreathe share powerful stories from people who’ve benefited from their products, like Poppy who bravely shared her experience with asthma. By showcasing these real-life experiences, we helped build trust with potential customers.

So, what does all this mean? It means that POWERbreathe’s online presence is now stronger than ever, and more people are finding out about the benefits of their products.

By prioritising mobile users and crafting a user-friendly experience with strong content, we were able to dramatically improve POWERbreathe's online presence.

  • Ann Russell - Digital Account Manager

Let’s make it happen.

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