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Flying High with Increased Donations & Search Appearances

Essex & Herts Air Ambulance

Client

The impact that these heroes make is incredible. On average, they treat 1,000 patients a year across Essex, Hertfordshire and surrounding areas. With helicopters and speedy response vehicles (think ambulances on turbo!), their ace team swoops in to deliver top-notch medical magic right where people need it most, making a difference in the lives of every single person they encounter.

  • Lead time: 4 Weeks

  • Sector: Charity

  • Target Type: B2C, B2B

  • Demographic: 25-54

  • Goal: Raise Brand Awareness, UX Improvements

Results

We strapped in and revamped the EHAAT website, making it a user-friendly hub for potential donors. Crystal-clear calls to action guided visitors towards supporting their cause. But that wasn’t all. Live mission updates became the website’s crown jewel, giving donors a real-time glimpse into the impact of their generosity.

Imagine seeing exactly where your donation is making a difference as EHAAT swoops in to deliver medical magic. Talk about a powerful motivator!

Efficiency was another key part of the mission. We streamlined operations, freeing up EHAAT’s team to focus on what matters most: saving lives. It’s like giving them a turbo boost to their good works! But the journey didn’t stop there. We deployed a digital toolbox filled with SEO wizardry and social media magic to cast a wide net and ensure EHAAT’s incredible work wouldn’t go unnoticed.

The results? A website that’s faster, clearer, and more impactful. Increased engagement with donors thanks to targeted campaigns. And most importantly, the potential to save even more lives with the help of a thriving online community.

Challenge

To help Essex Air Ambulance reach new heights with their website! We see an opportunity to create a more cohesive and impactful online experience. Our plan includes integrating seamlessly with ThankQ, the fundraising platform, incorporating the existing shop functionality, and implementing an events and visitor booking system for better engagement.

Additionally, we’ll focus on data capture to improve targeted outreach and explore the potential of online chat and AI for enhanced user interaction.

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Strategy

The overall strategy was to raise brand awareness and generate more income for the client, Essex and Herts Air Ambulance (EHAAT), a charity-based organisation that relies mostly on donations. The strategy included creating an excellent user experience (UX) and stronger calls to action (CTAs) on the EHAAT website, as well as creating more clarity around a digital strategy and integrating a system that brings more efficiency and insight to the customer. The strategy also included intelligent targeting to maximise donations and improve customer engagement.

Mission Reports

So, cue the drumroll for our revamped Mission Reports feature – pulling data faster than you can say “clear for takeoff.”

By adding live mission updates on their website, we wanted to give donors front-row seats to the lifesaving action of EHAAT. Imagine knowing exactly where your generosity was making a difference in real-time.

And hey, we weren’t just about flashy tech either – we streamlined operations too. Less manual input meant fewer admin headaches, freeing up time (and internal costs) to focus on what matters: saving lives. It’s giving ‘efficiency’

Working with EHAAT was an incredibly rewarding experience. Our main goal was to amplify their brand message and generate more donations for their critical lifesaving work. By revamping their website with a focus on user experience and clear calls to action, we were able to significantly improve donor engagement. It was truly inspiring to see the positive results of our work and how it directly contributes to EHAAT’s ability to serve their community.”

  • Lucy Jukes - Operations Director

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