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In digital marketing, a large driver or PR activity is to gain backlinks. Think of a backlink as a vote for your website from another. It is, quite simply, when one website includes a link somewhere on their site back to yours – usually on a news article or blog post.
In the case of research pieces, a third-party website might credit your brand for the research or link to where the research lives on your website. The more high-quality and relevant websites that include links back to yours, the bigger the boost to your SEO and your website’s domain authority. If you’re feeling confused – don’t worry! Backlinks can be a tricky concept to grasp but our experts know it inside out so you can rely on us to boost your SEO with digital PR research services.
When you get covered on third-party websites, the exposure you receive has the potential to drive readers and website users to your website to find out more about you, your products and your services.
The coverage that can result from digital PR research services can help drive website traffic, ultimately boosting your SEO and ideally resulting in new customers and increased sales.
Having original data under your belt can really reinforce your position as a thought leader in your industry. You’re bringing new and interesting insights to the table which can establish credibility for your message and brand – particularly if these insights get picked up by big national publications.
Research pieces aren’t only useful for digital PR. You’re also left with data at the end of it that you can use to better understand your customer base or industry. Perhaps you have a few interesting statistics that can inform future marketing materials.
Research pieces are multi-purpose and can benefit your business in different ways. Utilise them for digital PR endeavours but also gain useful insights and assets for your brand that can potentially lead to other opportunities.
Research and accurate data are what hold and captivate an audience. It builds trust and when your brand is transparent, your audience is more likely to stick around. Our content writers are research maestros!
With an impressive 15 years of experience, turn to Assisted for your digital PR research. We have gained coverage for our customers in the likes of The Evening Standard, The Financial Times, The Sun and various industry-specific publications.
Our agency is built on openness, expertise and relationships. We listen and understand your business goals to formulate a killer plan and work with you to create an effective research piece that works for you.
This is where we share insights, tips, and best practices in digital marketing and stay up to date with the latest trends in today’s fast-paced digital landscape.
Our goal is to help you stay ahead of the curve by providing the latest information on marketing news, technology advancements, and proven strategies for success.
We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.
Let us help you collect data and turn it into interesting stories that establish you as the expert you are in your industry and beyond. Our skilled team of experts can handle your digital PR research needs.
Want to learn more about digital PR research? Read our FAQs below or contact our digital PR agency today.
A research piece in the digital PR space is content that is created from collecting data and displaying the insights that this data provides. This can be in the form of a blog post, a press release or an infographic.
Research pieces are important because they offer insights into the topic in question. When this is relevant to your brand and industry, you can tell the story around this data and use it for digital PR purposes.
You should use a digital PR research agency to ensure that data is collected, analysed and reported on in the right way. Putting together a research piece can be an incredibly lengthy process, so leave it to the experts!
With an impressive 15+ years of experience in digital PR, Assisted has all the expertise you need to create a digital PR research piece. Turn to our team of passionate experts who are ready to work with you and create the perfect research piece for your brand.
With an impressive 15+ years of experience in digital PR, Assisted has all the expertise you need to utilise a winning reactive PR strategy. Turn to our team of passionate experts who are ready to work with you and create the perfect reactive PR strategy for your brand.