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Home » Services » SEO » Local SEO

Award-Winning Local SEO Agency

Be found through local SEO and boost your local visibility

As an expert local SEO agency, we tailor local SEO services and tactics to a specific geographic area and outrank competitors.


Website Optimisation

If you want to appear in local search results, the content on your website should communicate your location. From area-specific keywords in your headings to mentions of neighbourhoods your business serves, there are many signals we can make to Google to get ranking locally.

GMB Optimisation

Your Google Business Profile is your business listing in Google. The profile will appear in Google Maps and in local search results. It includes information about your business such as contact information, opening hours, photos and reviews. We can optimise your profile to ensure it is seen in local searches. Our SEO experts can also optimise Bing’s version - your Bing Places for Business profile.

Citation Building

When reputable directories mention your business name, address and phone number, your business becomes more trustworthy to Google. As you get more links to your site that confirm your location, this boosts your credibility and can increase your rankings. We can build citations in local directories to get your business seen.

Local Digital PR

Local publications, from community magazines to bloggers can play a part in your local SEO strategy. If you have business updates or a new product launch, we can get your story out there to the local press. As an integrated agency, our digital PR team can work with the SEO department to formulate a winning strategy for your business.

On-Page SEO

We optimise the content of your E-commerce website at both the product page and category page levels. Product pages should highlight the features and benefits of the product, including keyword targeting and calls to action to boost conversions.


What we have done

Don’t just take it from us. Our success speaks for itself. Our business is built on providing expertise with impeccable service – a winning combination.

Understanding your needs, targets and deadlines provides a solid foundation for our approach, together with the drive to be the best at what we do. All of this, whilst never compromising on strong customer relationships.

CIA Landlords
46%+ Traffic & 50% CVR in the Insurance Market
SEO PPC Content Digital PR
View case study
Mortgage Light
62% Increase in Site Traffic
Content PPC SEO Digital PR
View case study
29% Increase in Revenue
SEO PPC E-commerce Digital PR Content
View case study

Your Performance-Driven Local Digital Marketing Strategy

What is local SEO?

Essentially, local SEO makes your business more visible in the search results for people interested in a geo-specific service.

Local SEO services are essential if you have a physical location or have stores in multiple locations. Ecommerce businesses can also benefit from optimising their profiles for local SEO.

Local SEO relevance

Like all aspects of SEO, local SEO is proven to increase quality traffic to your website. As you can target your ideal audience in your area, they will be more likely to convert since your offering is relevant to their needs.

Cost effective local SEO strategies

Local businesses typically invest more in traditional advertising like leaflets, posters and radio ads. This can take up a lot of time and money, with only short-term results.

Local SEO is a long-term, valuable investment as you will bring in high volumes of traffic whilst increasing brand awareness. When you choose a local SEO agency, you can reduce your other expensive advertising costs. Unlike traditional advertising, SEO doesn’t have an expiry date as the digital world continues to evolve.

Get found locally

The locality is one of the factors that determines whether a customer chooses your business. Whether you search for services ‘near me’ or not, search engines will display results suitable for your location.

Therefore, your website should communicate the areas that your business serves to ensure the right people can find you.

Local SEO services will build trust

Everyone reads reviews before making a purchase decision, and the more reviews a site has, the more trustworthy it is. A local SEO agency can set up campaigns to encourage customers to leave a review on your website or Google Business Profile.

Prioritise relevance through Local SEO

Google prioritises creating the best possible search experience for its users. This includes displaying businesses that offer the exact products or services that users are looking for. For example, if a user searches for “teeth whitening,” Google will prioritise dentists that offer that service.

Local SEO

Experts Say...

Through the looking glass of local SEO

Local SEO can be a difficult nut to crack, businesses need to stay up-to-date and use effective strategies to attract and connect with customers in their area. As a local SEO expert, I’ve seen how robust local search optimisation can be in helping businesses succeed in their communities.

Local SEO is about understanding what people are searching for and tailoring your content, services, and overall online presence to meet their specific needs and preferences. By using a combination of on-page optimisation techniques, strategic link building, and actively participating in local directories and review sites, businesses can effectively increase their visibility and drive organic traffic to their websites.

Don’t underestimate the power of local SEO. By investing in this essential strategy, you can unlock a world of opportunities for your business.

We are local SEO experts

Assisted is a local SEO agency with over 15 years of experience delivering strategies with an impact.

Our agency is built on openness, expertise and relationships. We listen and understand your business goals to formulate a killer plan and communicate the performance of your local SEO campaign with complete transparency.


What we know

This is where we share insights, tips, and best practices in digital marketing and stay up to date with the latest trends in today’s fast-paced digital landscape.

Our goal is to help you stay ahead of the curve by providing the latest information on marketing news, technology advancements, and proven strategies for success.

5 Star Google Reviews
Live Clients
Years Experience

Speak with a specialist

We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.

Local SEO Services FAQs

Local SEO is essential for your website to get noticed in the local search results and ultimately generate business. As local SEO experts, our agency in Leicester has the knowledge and skills to win you quality traffic and sales.

Every business is different, so we give each project a personal touch to ensure we’re hitting KPIs that matter to you.

Want to know more about local SEO? Read our FAQs below, or contact our SEO agency today.

What is local SEO?

Local SEO is a strategy used to make your website more visible in local search results. Local SEO is ideal for businesses with a physical location or serving an audience in a specific area.

Why is local SEO important

Local SEO is important because it helps the right people find your website. When people are searching for a product or service in their local area, it’s important that you are ranked above your competitors. Higher rankings mean more traffic to your website, and more sales.

Why use a local SEO agency?

Effective local SEO requires expertise, specialist tools and experience. Benefit from these three elements as well as strategic direction with a local SEO agency.

Assisted have over 15 years of experience in the field of local SEO, with a portfolio of success stories. Using a local SEO agency means that you have a team of passionate experts running your campaigns, who are on hand to support you.

Why use Assisted as your local SEO agency?

Assisted is a local SEO agency with core values, unlike competitors. Every member of our team is committed to the values of openness, relationships and expertise to provide you with outstanding service.

Is Assisted a specialist SEO agency?

Yes – with years of experience creating SEO strategies that convert traffic into sales, our team are SEO specialists and are on hand to help.

We are a complete digital agency and can offer services such as web design, insights & analytics, branding, digital PR, content and even social media. Check out our services page to browse our offerings.

Why use Assisted as an SEO agency?

We have core values, which make our digital marketing agency different from competitors. We have built our agency on openness, relationships and expertise and our team of specialists try their utmost to be an extension of your business.

Whether it’s a deep dive into analytics or a friendly discussion on your business’s progression – we have all bases covered.