At Assisted, we’ll provide you with a robust digital marketing campaign for accountants that targets clients who value more than just balancing books.
Browse through our accountant-based case studies to see the success we’ve helped bring to our clients for yourself. We’ve helped scale brands and increase customer satisfaction and retention through our creative and tailored approach.
Organic search is the best way to build trust with your audience and potential clients. It is safe to say that generic marketing won’t work for professional services such as accountants. Your digital marketing for accountants campaign should be created around your specific services, target audience and your industry focus.
With a robust organic search strategy, you’ll be able to strategically navigate a digital-first economy, ensuring your YMYL content is compliant and accurate. With us, you can ensure that you’ll get the support you need in being able to climb up Google’s results page, increasing the likelihood that your brand is the first one cited.
What’s involved in organic search?Â
With our organic search strategy, we’ll build the digital authority needed to attract those high-intent clients who value your expertise over hourly rates. So, with this in mind, the first step in our digital marketing for accountants strategy will be an SEO audit conducted by our SEO team.
The audit will analyse your website in detail, looking for areas for improvement, as well as highlighting those that are working well for your brand. Off the back of this audit, we’ll be able to create a personalised digital marketing strategy for your accounting business, boosting your visibility.
Technical SEO
The next step in our digital marketing process will be to improve the health of your website with our technical SEO strategies. The team will look at core web vitals, ensuring your website runs smoothly and is easily navigated by your visitors. This way, we focus on a conversion-focused UX.
Generative Engine Optimisation (GEO)
Generative search is a big part of having a successful digital marketing campaign for accountants, which means that your website should always be optimised towards this so that you increase the likelihood of appearing on AI overviews.
Our SEO team will optimise your website and content for AI so that your content is cited by learning language models (LLMs) and used in generated responses.
Content marketing
As part of any successful digital marketing campaign, you’ll need a solid content marketing strategy, too. One of your biggest priorities as an accounting firm will be to establish yourself as an authoritative source so that your visitors and potential clients will trust you. This is especially important in the financial sector.
So, by optimising for GEO and SEO, as well as publishing accurate and informative content, you’ll be well on your way to dominating those search engine results pages (SERPs) and AI overviews. So, whether it’s through white papers, case studies, or article content, we’ll help you take your brand to the next level.
Digital PR
You want to be able to grab the attention of your audience, and to do this, you need a digital PR strategy that works. This way, you’ll bring more authority to your website, enabling search engines to trust your brand and, in turn, bringing more potential clients to you.
Our organic approach:
Authority building: Acquiring backlinks from high-DA websites and industry-specific publications to signal trust to search engines.
For more instant results with your digital marketing campaign for accountants, PPC should be something you consider. This is a great way to create lead generation in a way that targets your exact audience and the specific search terms you are targeting. Our strategy will be tailored to your specific needs as an accounting firm.
As part of our PPC campaign, we’ll look at:
As an accounting firm within the financial sector, your audience will be heavily relying on your reputation. Social media platforms are where you’ll be focusing on building that trust and rapport with your audience, ensuring that you get as much social proof as possible.
We ensure to use a collaborative approach when it comes to social media, including both organic and paid campaigns, bringing in a high-intent audience that is keen to convert. We’ll use various social media platforms to market on, such as LinkedIn for more thought-leadership-type content and Instagram for person-focused posts.
Email marketing is another way to ensure you stay top-of-mind with your clients while nurturing your relationship with them. Through a strategic email marketing campaign, you’ll be able to send out valuable information that isn’t solely promotional.
We’ll help you segment your audience, personalise the content you send out, provide value, use clear calls to action, and automate your campaigns.
Digital marketing for accountants can also include a web development project where our web team will conduct an audit of your website. Off the back of this, we’ll implement tweaks that will ensure your website is efficient, fast and optimised to keep your audience engaged. Our dev team will ensure that your audience’s user experience is prioritised.
Our team will always be transparent with you regarding your online presence and how your website is performing. You can expect monthly meetings where we analyse and discuss key metrics that feed into the success of your website, including specific insights that will inform our next steps. By tracking and analysing those metrics, we can adjust the digital marketing strategy where necessary.
We’re your trusted partner when it comes to finding out more about the latest digital marketing trends for accountants. Find out everything you need to know about navigating the digital marketing world with our resources and insights section.
We want to help you stay ahead of every trend by providing you with the latest and greatest information on marketing news, technology advancements, and proven strategies for success.
We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.
Understanding the importance of digital marketing for your business is the first step in taking your business to the next level. Our expert team are always on hand to help in any way we can, however here’s a handy list of our most asked questions to speed things along.
There are multiple digital marketing channels for accountants that you should be investing in, including:
You should be focusing on making your website more mobile-friendly so that your loading time is fast and responsive. You should also include strong calls to action while investing in local SEO.
You should always be creating educational content that informs your clients and audience, keeping them up-to-date with the latest financial news and information. You should also include compliance deadlines and financial best practices. Also, include case studies, as this will help build that trust.
PPC will always deliver quicker results. SEO and content marketing, however, take several months to start noticing.
The best way to track the success of your digital marketing campaign is to track key metrics, including client acquisition costs, engagement rates on social media platforms, lead generation and website traffic.
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