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Home » Services » PPC » Google Shopping Ads

Google Shopping Ads Agency

Boost Google Shopping campaigns and generate new leads

We are a leading Google Shopping Ads Agency. Our team of experts specialises in crafting high-performing Google Shopping Ads campaigns that put your products in front of millions of ready-to-buy shoppers.


High Ticket Items

To understand where your budget should be spent to generate the best performance, it’s key to know what your high ticket value and popular products are. Popular products don’t necessarily mean high order value, and high ticket products don’t necessarily result in consistent sales. So knowing the difference between these can impact how the campaigns are created and maintained.

Establish Targets

Because of the variation in order value, it’s essential that every campaign is started with the target in view. Though it may take some management and time to gather data for optimisations to reach, having a target allows us to know what a ‘good’ return is. Using smart bidding allows us to set monthly targets for pacing budget and ROAS so knowing this from the get-go helps for consistency as the campaigns stabilise and grow.

PMax Creative Ads

Performance Max is the next step in shopping ads on Google as it uses smart algorithmic learning to optimise the campaigns to generate a target and show in more formats and places than just the usual shopping ad. This includes using video assets, headlines and descriptions like search, your brand logo, and single images of products. The targeting is more tailored to user intent also, but compiling a group of audience qualifiers to allow the algorithm to show ads to a specified audience that it will learn and adjust depending on whether they generate a sale or not.


What we have done

Don’t just take it from us. Our success speaks for itself. Our business is built on providing expertise with impeccable service – a winning combination.

Understanding your needs, targets and deadlines provides a solid foundation for our approach, together with the drive to be the best at what we do. All of this, whilst never compromising on strong customer relationships.

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Zita West
158% Increase in Organic Leads
Ecommerce Content PPC SEO Digital PR
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45% Increase from Search
Content Insights & Analytics PPC SEO
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Maximise Your ROI with a Google Shopping Ads Agency

Generate additional profit

Whilst you may be generating sales from people that know you already, shopping allows you to showcase your products to those that are searching more specifically for what you offer.

Bid efficiency

Whilst we can run a campaign on getting traffic to your site, Shopping ads enable us to spend your advertising budget so that bids are altered on whether the user is likely to convert for an affordable price. This is determined in many ways, such as whether users have searched before or not.

Automated management

We can take care of all the day-to-day management of your Google Shopping campaigns, so you can focus on other aspects of your business. This includes tasks such as creating and optimising your product feeds, setting bids, and tracking results.

No competitor bidding

As you don’t bid on a keyword in Google Shopping campaigns, there’s no issue with competitors bidding on your product or brand name.

Instead, Google ranks your ads on price, quality of image, and product classifiers, so if you’re cheaper than your competitor, it’s like your ad will show first more frequently.

Google Shopping Ads

We are Google Shopping Ads experts in the UK

We have a proven track record of success in helping our clients increase their online sales through Google Shopping. We offer a full range of services, from campaign setup and management to optimisation and reporting. We are committed to providing our clients with the best possible results, and we are confident that we can help you achieve your online sales goals.


What we know

This is where we share insights, tips, and best practices in digital marketing and stay up to date with the latest trends in today’s fast-paced digital landscape. Our goal is to help you stay ahead of the curve by providing the latest information on marketing news, technology advancements, and proven strategies for success.

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Speak with a specialist

We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.

Google shopping Ads FAQs

As businesses rely more on their online presence to connect with customers and to generate sales, shopping ads are important to make sure your amazing products are being seen by the right people. Understanding the nuances of shopping campaigns is crucial, and we have compiled a list of frequently asked questions (FAQs) related to shopping.

What makes a Google Shopping Ads agency?

Our experts are equipped with setting you up on the Merchant Centre, connecting to your website to produce a feed and create campaigns in the Google Ads platform.

Do I have to have images for Google shopping?

Your products need to have images to show people what it is you have on offer. Without a product image, Google won’t show your ad!
Make sure there are not watermarks or text on it though as that will get disapproved too.

Is Google shopping a quick campaign to get performing?

You can see results quickly when it comes to shopping, however, it does depend on the product area and the search volumes as if not many people are in the market to buy, you might see results slower.

For any account, it takes several weeks for the campaigns to stabilise and a period of learning how users interact before results start to be consistent. So it should be something to bear in mind in the initial month or so of running a campaign.