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Home » Services » Insights & Analytics

Web Analytics Agency

Understand site performance and campaign investments through web analytics

We are a leading Leicester-based Web Analytics Agency, empowering businesses worldwide to optimise their digital presence.


GA4 Setup/Reporting

To see key performance statistics, Google Analytics (GA4) needs to be correctly implemented on your site. We can set this up and display your data in bespoke reports, showcasing top-level overviews for key decision makers in your business as well as data deep dives for more technical-focused stakeholders.

Goals & Conversion Tracking

Using Google Tag Manager, we can track events that matter to your success such as contact form submissions, newsletter sign-ups, and e-commerce purchases. We can monitor the customer journey to spot opportunities to improve conversion rates.


Our monthly digital marketing customers receive a bespoke report detailing the performance of each of their services. Our experienced strategists will pull valuable insights from the data to grow your business and online presence.


What we have done

Don’t just take it from us. Our success speaks for itself. Our business is built on providing expertise with impeccable service – a winning combination.

Understanding your needs, targets and deadlines provides a solid foundation for our approach, together with the drive to be the best at what we do. All of this, whilst never compromising on strong customer relationships.

Pregnant lady in a field, springtime
Zita West
158% Increase in Organic Leads
Ecommerce Content PPC SEO Digital PR
View case study

Leverage a Web Analytics Agency to Understand Your Audience

Website visitor behaviour is a goldmine of insights for businesses. Our award-winning Web Analytics Agency can unlock this potential by delving into your Google Analytics data. By partnering with Assisted, you gain a comprehensive understanding of how customers interact with your website, empowering data-driven decisions that propel your brand forward.

Our Guide to Google Suite Accuracy for Peak Performance

Accurate data is the lifeblood of successful decision-making for Web Analytics Agencies like ours. By ensuring flawless Google Suite setup, we empower clients to leverage customer engagement data for maximum impact. Our Google Suite implementation audit streamlines data collection for a crystal-clear picture of website performance.

  • Implementation & compliance
  • Review profiles & filters
  • Sub & cross-domain tracking
  • Google Tag Manager implementation
  • Goals, conversions, and eCommerce tracking
  • Paid channel connections (Google Ads)
Insights & Analytics

Unlock Powerful Insights with a Web Analytics Agency

Actionable Data. Strategic Recommendations. Measurable Growth.

We know data is king. But without the expertise to interpret and leverage it, valuable insights can remain hidden.

We go beyond basic reporting. Our team of certified analysts dives deep into your website traffic, user behaviour, and key performance indicators (KPIs) to uncover hidden trends and opportunities. We translate complex data into actionable insights that inform strategic recommendations.


What we know

This is where we share insights, tips, and best practices in digital marketing and stay up to date with the latest trends in today’s fast-paced digital landscape.

Our goal is to help you stay ahead of the curve by providing the latest information on marketing news, technology advancements, and proven strategies for success.

5 Star Google Reviews
Live Clients
Years Experience

Speak with a specialist

We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.

Website performance reporting FAQs

Have questions about website performance reporting and how a digital marketing agency can help? Our expert team is always enthusiastic to help, although we’ve made a handy list of our most asked questions to speed things along.

What is website analytics?

The term website analytics refers to the collection, analysis and reporting of website data to determine a website’s performance. You can use website data to understand whether a website is meeting its goals such as converting visitors into loyal customers, or selling a certain number of products in a given time period.

Website analytics will guide your digital marketing strategy to set your business up for success.

Why do I need web analytics?

Detailed web analytics allows you to make more informed, profitable decisions. Although default Google Analytics dashboards can tell you so much about your performance, the data means nothing if you don’t know what to do with it.

Insights from bespoke reports will help you achieve your goals much faster, as you can gain data that is relevant to your objectives. For example, we can set up checkout funnels to see when and why customers aren’t quite making a purchase on your website.

What website analytics tools do you use?

We primarily use Google’s host of tools for tracking data and displaying them in visually appealing reports. We use Google Analytics, Google Search Console, and Google Tag Manager, as well as custom data connectors built by our experts.

We can also gain visual analytics through heatmaps from Microsoft Clarity to gain a clearer picture of the user experience on your website.

Why use Assisted as your website performance reporting agency?

Our team of experts have over 14 years of experience in the digital space, with all the relevant analytics accreditations to back up their knowledge.

Your success is our success, which is why we deliver a bespoke service to each customer to ensure we understand your business needs and goals. Our core values are openness, relationships and expertise, so you can be confident that we’ll keep you up to date on your performance and our progress.