Organic search and content marketing campaign designed to improve policies from direct channels.
Since 1998 LifeSearch have been brokering insurance policies for customers all over the UK. Trusted by some of the biggest household names in the UK, LifeSearch’s reputation is one of honesty and quality.
Twenty-one years later, LifeSearch is – with a fantastic team and a cabinet full of industry awards – still working to the same beat. We have protected 436,000+ families in that time – that’s 656,000+ lives insured.
We’ve used ASSISTED. at LifeSearch for SEO and consultancy services for some time now. Nick and the team have provided a great uplift in our organic reach since day one – and have ‘assisted’ us on a few projects along the way.
- Chris Henderson - LifeSearch
As with most of our Financial Services search campaigns, our focus was to drive additional traffic from both branded and non-branded search terms. This, in turn, has contributed to addition unprotected families contacting LifeSearch for advice and quotes.
Our campaign deals with various aspects, from content marketing, technical SEO, site migration and improving the domain authority of LifeSearch.com. On top of our delivery work the ASSISTED. team integrate well into the LifeSearch marketing and leadership team resulting in a great working relationship.
LifeSearch invests each year in creating awesome content for its customers the rest of the protection market place, the ASSISTED. team have leveraged this content to build links and gain coverage for infographics, reports, videos and much more.
This activity combined with an SEO focused content marketing strategy has seen the traffic from content dramatically increased over the last 12 months when comparing year on year results.