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CIA Landlords

Marketing campaign unlocks many doors

Content PPC SEO Digital PR Email

National digital marketing strategy including SEO, PPC, email, content, and social media

Nick has vastly improved our online advertising results at CIA Insurance. Provides a professional service but on a very personable basis. He provides clear explanations of the campaigns he is running for us and ensures we have got full access to all required data, rather than purely relying on his feedback to explain performance. This instills confidence in his abilities. Would definitely recommend Assisted.

Richard Wayman – CIA Landlords

CIA Landlords

The Client

CIA specialise in landlord insurance and prides itself on the quality of its providers and their competitive prices. They’ll never be beaten on a like-for-like quote.

Established in the mid-’90s and based in the Midlands, CIA is now established as one of the UK’s leading landlord insurance brokers.

CIA Landlords CIA Landlords

The Plan

The CIA team worked closely with affiliate marketers using 3rd party website to generate clicks and leads on their website and wanted to increase traffic from their marketing channels.

The brief was to generate an acceptable CPL (Cost per lead) using SEO and PPC, improving the visibility of the CIA website on both Google Ads and organic results.

CIA Landlords

The Awards

CIA Landlords are one of our biggest and longest-serving clients and, due to the amazing results of our PPC campaign, we have won the prestigious award of Best Use Of Search at the UK Search Awards.

Award-winning PPC Campaign

Our biggest and longest-serving clients, due to the amazing results of our PPC campaign, won us our first-ever UK Search Award in 2023.

CIA Landlords have provided over 1.6 million landlord policies over the past 10 years, and have become one of the top competitors within the landlord insurance remit.

Our brilliant PPC team put together a plan to increase CIA Landlords’ digital presence by elevating their Google Ads performance and increasing business sales and revenue generation.


Our results were not just numbers; they were milestones in the landlord insurance industry:

From June to August 2023, the actual business sales managed to reach a monumental 30.6% increase. Not only this but as a result of this sagacious campaign was a 27.5% surge.

Now, for the interesting part concerning revenue, Our campaign delivered a remarkable 35% increase.

Check out more impressive stats from other channels…

Increase in Organic Traffic
Traffic from Search
Increase in sitewide conversions in 2020 compared to the same period in 2019
Increase in users from organic search from 2020 compared to the same period in 2019
5 Star Google Reviews
Live Clients
Years Experience

Speak with a specialist

We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.