Search and Social strategy generating clicks and conversions through an online quote engine.
CIA specialise in landlord insurance and pride themselves on the quality of their providers and their competitive prices. They’ll never be beaten on a like for like quote.
Established since the mid 90’s and based in the midlands, CIA are now established as one of the UK’s leading landlord insurance brokers.
ASSISTED. have vastly improved our online advertising results at CIA Insurance. They provide a professional service but on a very personable basis. We would definitely recommend them.
- Richard Wayman - CIA Insurance
The CIA team work closely with affiliate marketers using 3rd party website to generate clicks and leads on their website and wanted to increase traffic from their own marketing channels.
The brief was was to generate an acceptable CPL (Cost per lead) using search marketing, improving the visibility of the CIA website on both Adwords and Google’s organic results.
Working with their team we reviewed the data and worked out an acceptable and target CPL (Cost Per Lead) to easily compare channels and their return on investment.
We took their existing Adwords campaign, improved the interaction rates (click through), reduced the overall CPC (Cost per click) and ensured we’re optimising our budget for the phrases that lead to conversions.
Along with our search and social campaign, we also facilitated the completion of their mobile-friendly online quote engine, which enables customers gain an insurance quote online.