It’s safe to say that AI-powered search is moving towards a zero-click model, with answers being provided directly in AI overviews. At Assisted, we’ll structure your brand so that it becomes visible without relying on clicks, using our AI SEO services.
Don’t let your SEO strategy fall behind. Harness the power of AI for SEO to identify hidden opportunities, optimise your website, and achieve higher search rankings with data-backed confidence. As a leading Digital Marketing Agency in the UK, we are prioritising the shift to AI and strongly feel that Digital Marketing Strategies will be obsolete without the power of AI.
Our AI SEO and GEO agency ensures the focus is on building trust with your audience and potential clients, while still showing up in AI overviews. With us, you can ensure that you’ll get the support you need in being able to climb up Google’s results page, increasing the likelihood that your brand is the first one cited.
What’s involved in organic search?Â
Organic search is a broad term used to refer to all traffic and clicks garnered without having to pay. Although this takes longer compared to PPC, it is the best way to build trust and authority with your audience.
Generative search is a big part of having a successful digital marketing campaign within organic search, which means that your website should always be optimised for AI platforms such as ChatGPT and Gemini so that you increase the likelihood of appearing in AI overviews.
Did you know that 54%-60% of links cited in AI Overviews will also rank on the first SERP? So, taking this into account, our AI SEO/GEO professionals will optimise your website and its content for AI so that you’re cited by learning language models (LLMs) and used within generated responses.
Our organic search strategy will also include building digital authority so that you’re able to attract clients who are ready to convert and who value your expertise over hourly rates. Keeping this in mind, our first step will be to undergo an SEO audit.
The audit will analyse your website in detail, looking for areas for improvement, as well as highlighting those that are working well for your brand. Off the back of this audit, we’ll be able to create a personalised digital marketing strategy for your business, heavily relying on our AI SEO services in the process.
The next step in our digital marketing process will be to improve the health of your website with our technical SEO strategies. The team will look at core web vitals, ensuring your website runs smoothly and is easily navigated by your visitors. This way, we’ll be able to focus on a conversion-focused UX, keeping AI SEO in mind throughout the process. With a clean technical infrastructure, LLMs will be able to crawl your website smoothly.
As part of any successful digital marketing campaign, you’ll need a solid content marketing strategy, too. One of your biggest priorities will be to establish yourself as an authoritative source within your industry.
So, by optimising for GEO and AI SEO, as well as publishing accurate and informative content, you’ll be well on your way to dominating those search engine results pages (SERPs) and AI overviews.
So, whether it’s through white papers, case studies, or article content, we’ll help you serve your audience with rich, informative content.
You want to be able to grab the attention of your audience, and to do this, you need a digital PR strategy that works and that brings in results. This way, you’ll bring more authority to your website, enabling search engines and AI to trust your brand and, in turn, bringing more potential clients to you.
Our organic approach:
Search has massively evolved from purely relying on blue link clicks to an AI ecosystem that encompasses organic visibility, technical site health and paid ads, each relying on one another to bring the results your business needs. When you align your SEO and PPC into one informed AI strategy, LLMs will trust and cite your content. This will naturally maximise your market share and reduce wasted ad spend.
PPC is a great way to create lead generation in a way that targets your exact audience and the specific search terms you are targeting. Our strategy will be tailored to your specific needs as an accounting firm.
As part of our PPC campaign, we’ll look at:
Google’s AI overviews now also cite public social media conversations, videos and platform discussions, which deliver real-time perspectives directly on the results page.
So what does this mean for you? Your social media marketing has a direct impact on your search visibility. When you are able to publish highly authoritative and enriching content across various social media platforms (LinkedIn, YouTube), you start to build trust within your audience. As a result, AI search engines will begin to recommend your brand.
As an AI SEO/GEO agency, we ensure we use a collaborative approach when it comes to social media, including both organic and paid campaigns, bringing in a high-intent audience that is keen to convert. We’ll use various social media platforms to market on, such as LinkedIn for more thought-leadership-type content and Instagram for person-focused posts.
Email marketing is another way to ensure you stay top-of-mind with your clients, while taking into account AI SEO. Email marketing benefits AI SEO and GEO because it helps drive consistent and high-quality content to your website. LlMs use this traffic as user authority signals to be able to verify the credibility of your brand.
We’ll help you build that digital footprint with an email marketing campaign that not only keeps you at the forefront of your customers’ minds, but also helps you nurture that relationship. We’ll help you segment your audience, personalise the content you send out, provide value, use clear calls to action, and automate your campaigns.
Your AI SEO strategy also needs to include a web development project where our web team will conduct an audit of your website. Off the back of this, we’ll implement tweaks that will ensure your website is efficient, fast and optimised to keep your audience engaged.
Our dev team will ensure that your audience’s user experience is prioritised, while ensuring that LLMs can easily crawl your website with zero friction. We’ll also ensure that LLMs understand your expertise and the specific services you offer.
In 2025, AI will be the driving force behind SEO success. Those who embrace it will soar above the competition, while those who cling to outdated methods will be left behind. AI’s ability to analyse data, predict trends, and personalise experiences will revolutionise how we optimise content for search engines. The future of SEO is AI-powered, and the future is now.
We’re your trusted partner when it comes to finding out more about the latest digital marketing trends. Find out everything you need to know about navigating the digital marketing world, especially now with AI SEO on the rise. Visit our resources and insights section for all the latest information!
We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.
Intrigued by the buzz around AI and SEO? You’re not alone. Everyone’s talking about how AI is changing the game, but separating hype from reality can be tricky.
Here’s the truth: AI is a powerful tool that can significantly enhance your SEO strategy. But it’s not about replacing human expertise. It’s about combining cutting-edge technology with creative thinking to achieve remarkable results.
Here are some of the questions we hear most often about AI and SEO
No, AI SEO is not killing traditional SEO. Traditional SEO, including content that is valuable and brand-building, is still extremely important in being able to appear in AI overviews.
The main difference between SEO and GEO is optimising your content in a certain way so that it is cited by LLMs. Traditional SEO, on the other hand, focuses on optimising content so that it appears in the top 10 ‘blue link’ search results.
Tracking and measuring your AI SEO success will mean that you don’t only rely on traditional organic clicks. So, make sure that you track AI Overview Share of Voice, monitor any unlinked brand mentions and make sure that you look for AI engines referring users to your landing pages.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is important for AI SEO because LLMs will find verified information and prioritise this, including information that is backed by real case studies and supported by author pages.
The best way to structure your FAQs for AI SEO is to make sure you don’t use generic copy to answer the questions. You need to ensure that you use structured and specific information, because this is what LLMs rely on. Make sure you use natural language when writing your FAQs, placing direct answers at the top and backing them up with Schema markup.
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