Ascend 11: AI is going wild, but is SEO, like, actually dead?

Google just dropped AI Mode, powered by their smart Gemini 2.5, and it’s basically a new vibe for search.

So, what’s the tea?

Instead of just showing links, AI Mode gives you full-on, conversational answers to your questions, even the super tricky ones. It’s like having that one friend who’s basically a human Google, always spitting facts.

Why is this a big deal?

• Instant answers and fewer clicks: AI Mode gives users answers directly, meaning less traffic to your site from traditional searches. (Yeah, this is why your traffic might be looking a bit sus lately, big thanks to AI Overviews and AI Mode for that one!)
• Deep Dives: It handles complex, multi-part questions like a pro, pulling info from tons of sources to give you a comprehensive report (charts included, no cap).
• Talk, Type, Snap: You can hit up AI Mode with text, voice, or even images. Absolutely wild scenes which we love, NGL.
• Content Game Strong: Wanna stand out? Your content needs to be legit, authoritative, and structured so Google’s AI can actually use it.
  
  Remember how we’re always preaching about valuable content for users? Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)  is more important than ever, for real. E-E-A-T signals are crucial for AI visibility.

Help me, I’m drowning in AI – What can you do to help?

Google’s AI Mode is changing the game for SEO. Here’s the essential rundown:

• Be the Authority: It’s no longer just about ranking; your content needs to be so good, Google’s AI cites you as the trusted source.
• Content Game Strong: Wanna stand out? Your content needs to be legit, authoritative, and structured so Google’s AI can actually use it.
  
  Remember how we’re always preaching about valuable content for users? Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)  is more important than ever, for real. E-E-A-T signals are crucial for AI visibility.
• New Metrics: Forget just clicks. We’re now looking at brand mentions, visibility within AI answers, and how AI helps users complete tasks related to your business.
• Omni-Channel is Key: Ensure your presence is strong everywhere – from your Google Business Profile to social media – as AI pulls info from a wide range of sources.

Basically, adapt your strategy to provide the ultimate answers, not just keywords, to stay visible!

Source:  Google | searchenginejournal.com | searchengineland.com

Food & Drink Businessness, What’s Up?🍸🍕

New feature alert! Google is releasing a brand new way for restaurants and bars to highlight events, deals, and specials at the top of your GBP. These updates appear in Google Search and may potentially reach audiences searching via Google Maps too.

Wanna get in on this vibe?

It’s super easy to join the movement:

• Drop your updates directly on Google Posts. Tell everyone what’s happening at your spot!
• Or, just link up your Facebook, Instagram, and/or X (formerly Twitter) profiles to your GBP for that sweet, automatic sync. Set it and forget it!

You can totally join this space if your GBP is based in:

• UK
• US
• Australia
• Canada
• New Zealand

Why should you even care?

If you’re managing any restaurants and/or bars, this may be a new way to get more attention and visitors to your business from Google Search.

Source: searchengineland.com 

Level Up Your Local SEO Game with Google Reviews

FYI Google Reviews are going to be massive for local SEO in 2025. Want to show up first when people search for businesses like yours? Here’s the lowdown:

• Reviews are the MVP: A killer review strategy is how you boost your local SEO and stay ahead of the competition. Make sure to work this into your sales process!
• Quality > Quantity (but also both): Reviews with pics or vids stay at the top of your GBP reviews for longer. Visual content hits different and always adds more authenticity and credibility.
• Vibe check your GBP: Keep an eye on your Google Reviews. They’re basically giving you free intel on what’s working (or not).
• Keep ‘em coming: Maintain a steady stream of positive feedback. It’s key to making your GBP pop!
• Ditch the fakes: Learn how to spot and deal with those fake reviews. Keep your reputation legit.

Source: searchengineland.com