As an award-winning, performance-focused Digital PR agency, we help consumer and e-commerce brands get their products into the hands of the right people. Through strategic influencer gifting, personalised outreach and established media relationships, we create opportunities for your products to feature across social content, online publications, buying guides, gift guides and editorial coverage.
Our influencer gifting strategies focus on securing meaningful exposure rather than simply maximising the number of products sent out. Using our media database, established relationships and Digital PR experience, we identify where your products are most likely to generate interest.
That might mean pitching a journalist working on a Christmas gift guide, responding to a relevant media opportunity, introducing a product to a creator or using gifting to strengthen a wider PR campaign.
The result is a more considered approach where every product sent has a reason behind it.
We make sure to understand what your financial goals are and who your target audience is. This, along with meeting our marketing deadlines, will ensure that we build strong relationships with you, taking our business from strength to strength.
We specialise in a range of sectors and industries, based on years of experience and expertise.
If you are looking for a digital agency dedicated to influencer gifting, we have all the bases covered.
Consumers discover products in more places than ever, from social media and creator recommendations to editorial buying guides and online publications.
Strategic influencer gifting helps place your products directly in front of people whose audiences are already interested in what you sell.
It creates opportunities for more organic forms of discovery that complement your paid and owned marketing activity.
A product being featured by the right person or publication can introduce your brand to an entirely new audience. Our gifting influencer marketing campaigns are built around relevance, giving influencers and journalists a genuine reason to engage with your products.
This creates opportunities for recommendations, reviews, editorial inclusions and social coverage that feel natural to the audience consuming them.
From Christmas gift guides to Mother’s Day, Father’s Day and Valentine’s Day, seasonal events create major opportunities for consumer brands.
Journalists and publishers often start planning this content well in advance, meaning timing can be just as important as the product itself. We help identify the right opportunities early, position your products for relevant features and build gifting activity around the moments when consumers are actively looking for inspiration.
The team at Assisted have proved to be fast and efficient hosts to our website for the past six years. More than this though, they proactively share new ideas to ensure we stay ahead of our competitors, remain visible to those searching for our services and generate leads. We have total confidence in Assisted and would definitely recommend them to others.
We’ve used ASSISTED. at LifeSearch for SEO and consultancy services for some time now. Nick and the team have provided great uplift in our organic reach since day one – and have ‘assisted’ us on a few projects along the way.
Nick has vastly improved our online advertising results at CIA Insurance. Provides a professional service but on a very personable basis. He provides clear explanations of the campaigns he is running for us…
Assisted are a great firm to do business with. They have a thorough knowledge of digital marketing and overlay it with a commercial awareness that gives their campaigns an extra boost…
Nick team have really helped develop Mortgage Lights presence on the internet, we talk several times a month and it does not matter whom you speak to within the team they always make you feel valued…
The team at Assisted have helped us launch and manage a successful PPC campaign across search, YouTube and display…
Every brand handles product fulfilment differently, so our gifting campaigns are designed to fit around your existing processes.
Once we have secured interest from an influencer, journalist or publication, we can either provide your team with the relevant delivery details so you can send the product directly from your warehouse, or arrange for products to be handled and dispatched by Assisted.
This allows us to adapt the service depending on the size of the campaign and what works best operationally for your team.
Once products have been sent, we continue monitoring the opportunities we have generated.
We track resulting social posts, online articles, gift guides, reviews, brand mentions and backlinks, following up where appropriate.
This gives you a clear picture of the coverage generated through the campaign and helps us understand which products and opportunities are delivering the strongest results.
Award-Winning Excellence: We’re UK Agency of the Year 5x, a UK Search Awards winner 2x, and Drum Recommended. The awards speak for themselves.
We’re thrilled to be recognised as the 2024 UK Agency of the Year, a testament to our ongoing commitment to industry leadership. Our expertise in PPC was acknowledged at the 2025 UK Search Awards. Our Pay-Per-Click made a finalist at the 2024 Paid Media Awards, while our compelling content creation secured a coveted finalist position in the UK Content Awards.
Our Drum Recommended status also solidifies our standing as a trusted partner within the industry. These achievements fuel our team that strives for innovation, strategic thinking, and dedication to client success.
Product gifting works best when the team behind it understands both the media landscape and what makes a strong PR opportunity. Our Digital PR team already works with journalists, publishers and media contacts every day, giving us an established database and a strong understanding of the types of products and stories different publications are looking for.
We have particular experience with seasonal and gift-guide outreach, where timing, relevance and the strength of the pitch can make a significant difference.
Rather than approaching gifting as an isolated influencer activity, we can also connect it with your wider Digital PR campaigns. If there is an opportunity to support a product launch, seasonal story, reactive media request or creative PR campaign with gifting, we can bring those activities together.
That gives brands a more joined-up approach to earning coverage, mentions and backlinks while making the most of the products they already have available.
We track relevant coverage generated through our outreach, including online articles, gift-guide inclusions, social mentions, backlinks and other valuable brand exposure.
Depending on the wider campaign, we can also monitor agreed KPIs. Our reporting is designed to show where gifting activity is creating genuine value and provide insights that can improve future campaigns.
Here is where we share insights, tips, and best practices in digital marketing and stay up to date with the latest trends in today’s fast-paced digital landscape. Our goal is to help you stay ahead of the curve by providing the latest information on digital marketing and PR news, technology advancements, and proven strategies for success.
Here is where we share insights, tips, and best practices in digital marketing and stay up to date with the latest trends. Our goal is to help you stay ahead of the curve by providing the latest information on digital marketing and PR news, technology advancements, and proven strategies for success.
We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.
Understanding the impact of gifting products to influencers can feel confusing. Our expert team are always on hand to help in any way we can and is always here to answer any questions you may have. For now, read our frequently asked questions below to get more of an idea of influencer gifting marketing.
Influencer gifting involves providing products to influencers, creators, journalists or publishers in the hope that they will feature, review, recommend or share the product with their audience. Unlike paid influencer partnerships, product gifting does not usually include a contractual requirement to publish content.
No. Because product gifting is not a paid collaboration, coverage cannot be guaranteed. However, our process is designed to maximise the likelihood of coverage by carrying out personalised outreach and confirming genuine interest before products are sent.
Influencer gifting can generate a combination of brand awareness, social content, editorial coverage, online mentions, product reviews, backlinks and referral traffic. The exact results will depend on the products being promoted and the type of campaign.
For many of our clients, gifting also forms part of a wider Digital PR strategy, helping build authority through third-party coverage while creating additional opportunities for customers, search engines and AI platforms to discover the brand.
Yes. When product gifting results in coverage from websites, publications and bloggers, those placements can sometimes include links back to your website. High-quality backlinks remain an important part of building organic search authority.
Even where a direct backlink is not included, credible brand mentions and editorial coverage help strengthen your overall online presence and can complement a broader Digital PR and SEO strategy.
Product gifting is particularly effective for e-commerce and consumer brands with physical products that people can naturally review, recommend or include within editorial content. The most important factor is having a product with a clear audience and a strong reason for influencers or journalists to want to feature it.
SEO for finance is highly competitive because search intent is highly valuable. This is always the case when money is involved. To ensure we are covering all areas, we focus on:
Long-Tail Strategy: Targeting less competitive long-tail keywords bring in highly valuable traffic to your site.
Enter the destination URL
Or link to existing content
