164% Growth in Social Impressions

Hinckley & Rugby Building Society

Client
Results
Challenge
Strategy

Client

Hinckley and Rugby Building Society is a building society based in Hinckley, Leicestershire. They aim to empower their members and communities to navigate life’s milestones with confidence, knowledge and support, helping them build lasting financial security for themselves and the people they care about most.

Lead time: Ongoing
Sector: Financial Services
Target Type: B2C/B2B
Demographic: Retired individuals, Young professionals, Growing families
Goal: A key aim was to ensure posting remained consistent alongside improving both impression count and social interactivity.

164%

Increase in Social Impressions

64%

Social Reactions Increase

419%

Comments Increase

Results

Q1 YoY 2026 Results

Target: Increase social impressions by 30% YoY
Actual: Social impressions have improved 164% Q1 YoY

Target: Increase Social engagement by 30% YoY
Actual: Social Reactions have improved by 64% YoY

Actual: Comments have grown by 419% YoY

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Challenge

From an organic social perspective, the brand had struggled previously keeping organic posting consistency alongside creating engaging creative that encouraged its audience to interact with the brand on social platforms. HRBS challenged Assisted to create an organic social strategy across Facebook & LinkedIn targeting the audience personas above.

A key aim was to ensure posting remained consistent alongside improving both impression count and social interactivity. Alongside this, HRBS wanted to develop a relationship with the agency where Assisted became part of their internal team rather than a strict supplier relationship.

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Strategy

Assisted utilised search data mapped to audience personas to identify the topics and queries which the different HRBS audience personas were passionate about, alongside any misconceptions or common sticking points the audience had.

This research was used to create a content and digital PR plan. Alongside this, the research also informed the organic social content strategy, ensuring all organic social posts which were created had demand from their target audience.

This, alongside new engaging creative imagery and videos created by Assisted led to a vast improvement in both impressions across social platforms and interactivity with HRBS social accounts.

To build a strong relationship with the internal HRBS marketing team, Assisted ran monthly in-person meetings to discuss performance and activity.

Assisted also ran social training sessions, which any member of the company was eligible to join. This upskilled internal staff across social platforms and encouraged staff to interact with the businesses social activity and get involved with brand storytelling.

Finally, Assisted regularly presents in business update events such as HRBS town halls and stakeholder exposition meetings to update the company and key stakeholders on activity and performance.

Other work

450%+ leads from Organic, 36%+ Leads from Paid & 2.5% Website CVR

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