At Assisted, we erase the line between your physical retail store and your digital presence, maximising on targeted local SEO, high-impact social commerce and predictive automation to put your products in front of your target audience no matter where they are.
We’ve had proven results in digital marketing for retail companies. See the data for yourself. Our case studies break down the exact formulas we’ve used to scale retail brands through precision targeting, creative excellence, and constant optimisation.
Our agency’s aim for digital marketing for retail will be to take an omnichannel approach with your retail store, driving in digital traffic and increasing footfall as much as possible. Organic search is an important part of any digital marketing strategy, and our SEO experts will help you increase that domain authority while building trust with your target audience.
What’s involved in organic search?
Our SEO team will audit your website in detail, looking out for areas that can be improved, as well as what is working well. Next, we’ll design a tailored organic strategy that will increase that visibility, while ensuring your targets are met.
Technical SEO
We also believe that your audience’s user experience is an important part of the customer journey. So, with our technical SEO skills, we’ll make sure your users can browse your inventory easily, giving them what they need to make those purchases.
Generative Engine Optimisation
AI search is expanding rapidly, and this means that your website should be optimised for Generative Engine Optimisation (GEO), too. Our team will make sure that your content is optimised for AI so that it is used within generated responses.
Content marketing
When you use our digital marketing agency for your retail store, you’ll have access to content that will describe how your products fit into your customers’ lives. Digital marketing for retail needs to include the right amount of storytelling to make sure that it appeals to both the human shopper and LLMs, so that they can push your products to your customers.
Whether it’s user generated content or short-form videos, our digital marketing agency can help you take your brand to the next level.
Digital PR
Digital PR is also a big part of grabbing the attention of your target audience and in helping to build the authority of your website so that search engines trust your brand. We’ll utilise link acquisition to build authority to your website by targeting highly authoritative publications that are trusted by search engines.
Our organic approach:
Our digital marketing agency is great for retail stores because we ensure digital precision when implementing PPC campaigns so that we can target the right audience online. We manage social ads and Google search so that we can focus on high-intent customers who are likely to purchase.
As well as bidding on keywords, we also bid on locations, which means that our PPCÂ strategy is designed to drive high-intent shoppers to your nearest location.
Our social media marketing strategy is a collaborative one, using both organic and paid campaigns to bring you an audience that is highly-targeted and that trusts your retail store to provide what it’s searching for.
Where organic social media marketing relies on platforms like Meta to build trust and social proof, paid social focuses on immediate traffic and sales by targeting your entire ideal market. Our digital marketing agency will use both of these approaches ensure a holistic approach to social media marketing.
Email marketing is an effective way to nurture those customer relationships, turning them into loyal customers. By using a modern email marketing strategy, we can use predictive automation to create and send the best-suited message, as well as the best time to send out that message to your audience.
We’ll bridge the gap between your physical store and your online presence to ensure a seamless flow of communication with your customers. We can implement automated and real-time updates for your customers, too, through the use of email marketing.
As a digital marketing agency for retail stores, we understand that your website is another conversion tool that should be designed and optimised to keep your customers engaged.
Our team of web developers will build seamless, lightning-fast websites that help convert. We look at core web vitals and mobile-friendly precision to ensure your retail website flows seamlessly.
We’re transparent at Assisted and like to give you the full picture when it comes to how your retail store is doing digitally. Every month, we’ll schedule a meeting to discuss the specific insights and metrics that make your business tick.
This way, we can make sure we’re always aligned with your business goals while never missing out on those trends and the data that matters. We always make sure we track and analyse all of your data and metrics so that we can adjust our approach where necessary.
Assisted is more than just a digital marketing agency for retail stores. We’re also your trusted partner when it comes to finding out more about the latest digital marketing trends. Find out everything you need to know about navigating the digital marketing world with our resources and insights.
We want to help you stay ahead of every trend by providing you with the latest and greatest information on marketing news, technology advancements, and proven strategies for success.
We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.
See these frequently asked questions about retail ecommerce businesses and their digital marketing strategy with Assisted.
The best way to get customers online through the use of digital marketing is through an omnichannel approach by combining SEO, PPC, social media marketing and email marketing. Most potential customers will research online before visiting your physical retail store.
The best way to improve your retail store’s visibility and online presence is through local SEO by claiming your Google Business Profile, collecting reviews, and ensuring consistent NAP (Name, Address, Phone Number) data online.
The best in-store digital marketing solutions is to utilise interactive digital screens for promotions and AI to be able to personalise the user’s experience based on past behaviour.
The most effective way to measure results is to use online analytics and specific metrics to measure your ROI. This also allows you to track conversion rates and adjust your strategies in real-time, keeping up with trends as they come.
We can never promise specific results in a specific period of time, but SEO typically takes between 3 and 6 months to show significant results. PPC, on the other hand, will give you results a lot quicker. We always recommend using both avenues in conjunction to get the most out of your digital marketing campaign.
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