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83X ROI from Integrated Search Campaign

Sustain Commercial Solar

Client
Results
Challenge
Strategy

Client

Sustain Commercial Solar aims to equip UK businesses with sustainable solutions and stable energy savings through commercial solar power.

Lead time: Ongoing
Sector: Solar/Energy
Target Type: B2B
Demographic: Sustainability Officers, SME Owners
Goal: Use ASIM (Audience Search Intent Modelling) to increase overall ROI

156

Total Qualified Leads

137

Quality Backlinks

83X

ROI

Results

These results reveal an exceptional period of performance for Sustain’s digital strategy, headlined by a remarkable 83X ROI against agency fees and ad spend, significantly exceeding the target by 275% through the generation of millions in website pipeline revenue. This financial success was underpinned by robust lead generation, which drove 156 total website leads (247% above target). This included 66 qualified leads from search ads and 54 qualified leads from organic search, demonstrating efficacy across both paid and owned channels. Furthermore, the strategic focus on authority growth was successful, with the publication of 21 thought leadership articles and the execution of two outstanding digital PR campaigns that secured 137 quality backlinks (128% above target), culminating in achieving a coveted Position 4 ranking for the golden keyword, “Commercial Solar,” in April 2025.

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"I have been working with the Assisted team for about a year now on a collaborative project. We were invited to quote for a project that we didn't have the capacity and resources to fulfil ourselves, and therefore, went out to market to find a provider on behalf of the client. We spoke to 5-6 different full-service agencies, and Assisted stood head and shoulders above the rest. Nothing goes unchecked, actions always provided, team coordinated, communications streamlined. It's just a super slick operation, and when making the introduction to our client, we were confident that they were in good hands. The project has had a pretty extensive scope that is now being expanded even further, due to the great results. The client is very happy with the progress, and having not invested in digital marketing to this extent before, has been impressed with how quickly things have picked up. They've done all this while building great relationships, being super pleasant and reliable to work with throughout both as a company and as individuals. It's no wonder that the client is looking to have them 'assist' with two other branches of the business."

Jude Cornish - Agency Coordinator

Challenge

We launched their first marketing campaign to boost website leads and sales. We delivered a tailored, integrated digital strategy using SEO, content, digital PR, creative, PPC (Google & Bing), and LinkedIn ads. The campaign began in June 2024, aligning with the new website launch in July 2024.

Objectives:
1. Achieve 20X ROI (based on pipeline revenue, with leads converting in 3–6 months).
2. Secure 20 qualified leads from organic search in 12 months
3. Secure 20 qualified leads from Google & MS search ads in 12 months
4. Secure 45 overall qualified website leads within 12 months.
5. Generate £4 million in pipeline revenue.
6. Build 60 quality backlinks to their domain.
7. Rank on page one for the keyword “Commercial Solar (320)”.
8. Establish thought leadership in business sustainability.

Sustain Commercial Solar Sustain Commercial Solar Sustain Commercial Solar Sustain Commercial Solar Sustain Commercial Solar Sustain Commercial Solar Sustain Commercial Solar Sustain Commercial Solar Sustain Commercial Solar Sustain Commercial Solar Sustain Commercial Solar Sustain Commercial Solar Sustain Commercial Solar

Strategy

Target Audiences for Commercial Solar

The business decision-makers who would be looking to invest in commercial solar to save money on energy bills and improve business sustainability credentials include:

Sustainability Officers: Responsible for embedding sustainable practices, such as solar, into core operations, balancing environmental goals with business growth. They are passionate about measurable impact, driving innovation, compliance, and stakeholder engagement.
Operations Directors: Efficiency-driven leaders focused on optimising performance, reducing risk, and ensuring long-term operational resilience. They are potentially interested in commercial solar to deliver cost savings, energy security, and improve sustainability credentials.
Finance Directors: Commercially focused leaders who prioritise and are often KPI’d on financial performance. This is an area where commercial solar can support, helping to improve KPIs.
SME Owners: Forward-thinking decision-makers seeking cost-effective ways to future-proof their operations and reduce overheads. They are motivated by the dual benefits of financial savings and environmental responsibility, making them strong candidates for investing in commercial solar solutions.

Ultimately, investing in commercial solar is often committee-driven, which means all of the above job roles often play a part in signing off on a project. This makes it imperative for Sustain to have content and messaging that is relevant to all job roles on their website and advertising copy.

ASIM Strategy & Website Migration

We ran our ASIM (Audience Search Intent Modelling) process in May 2024 to create a categorised keyword database that formed the basis of an audience-first content strategy. This defined consumer search intent, volumes, and preferences.

The ASIM highlighted in-market search demand, which was addressed through the creation of solutions, services, and sectors in the client’s domain. The analysis also identified content territories and thought leadership topics, which were fed into a monthly article content plan. This research then also informed all digital activity, ensuring marketing efforts aligned with the audience & search behaviour.

Thought Leadership

Cost & financing
ESG & sustainability
Solar innovation
Renewable energy

In response, Assisted developed a targeted content strategy, and by May 2025, 21 thought leadership articles were published, aligning with search intent. These insights also shaped paid media campaigns.

Particularly, topics around solar financing and common misconceptions informed LinkedIn video ads. These were then refined through A/B testing and targeted by job title and sector. Unique and creative messaging was served to different job roles, ensuring challenges relevant to their role were addressed in the messaging. This test-and-learn approach optimised the performance and budget efficiency of the campaign.

Website Mitigation

Again, ASIM (Audience Search Intent Modelling) insights informed the new site taxonomy, ensuring the sitemap aligned with audience search intent and addressed content gaps.

To ensure technical robustness, Assisted implemented a comprehensive 72-point SEO migration checklist, covering:

Redirect mapping
Metadata and header tag optimisation
Sitemap and URL structuring
Indexation and image optimisation
Schema mark-up
UX and conversion testing
Site speed improvements
Analytics and tracking setup

This ensured the website was technically strong and the user experience was positive, enabling relevant digital channels to send users to a domain which was far more likely to convert compared to the previous one.

Other work

450%+ leads from Organic, 36%+ Leads from Paid & 2.5% Website CVR

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