Assisted is an award-winning digital marketing agency that specialises in SEO, GEO, content marketing, digital PR, email marketing and web development. With over 17 years of experience, we know what it takes to implement an efficient B2B digital marketing strategy.
Look through our B2B case studies to see the success our digital marketing campaigns have brought for our clients yourself. Our case studies offer a transparent look at how we’ve helped our clients’ brands scale through data-backed strategies, relentless optimisation and creative storytelling.
Organic search is a big part of what our digital marketing agency does. We have a team of SEO experts that will help drive the necessary traffic to convert those highly targeted leads. Through a robust SEO strategy, our B2B digital marketing strategy will build your website’s authority in a complex market.Â
What’s involved in organic search?Â
As part of our B2B digital marketing strategy, we’ll audit your website in detail, looking out for areas that can be improved, as well as what is working well. Our next steps will include designing a tailored organic strategy that will help improve your visibility.Â
Technical SEO
As part of our SEO strategy, we’ll take care of all technical SEO, ensuring your website operates on an optimal level and that the user experience is seamless and smooth.Â
Generative Engine Optimisation
AI search is expanding rapidly, and this means that your website should be optimised for Generative Engine Optimisation (GEO), too. This will determine whether or not your website and brand are visible in a highly competitive B2B space, where AI engines are able to accurately cite and synthesise your brand into generated responses.Â
Content marketing
Through effective B2B digital marketing, we’ll position you as a thought leader in your space. The best way to do this is through creating content that is highly engaging and highly informed by your experts. So, whether it is through whitepapers, article content, or landing page content, we’ll target high-intent queries that decision-makers use when they are researching.Â
Digital PR
As part of our organic B2B digital marketing strategy, we’ll utilise link acquisition to build authority to your website by targeting highly authoritative publications. This way, search engines will begin to trust your website and see it as an authoritative source.Â
Our organic approach:Â
Authority building: Acquiring backlinks from high-DA websites and industry-specific publications to signal trust to search engines.
Our B2B digital marketing agency ensures a surgical approach when it comes to PPC. We focus on LinkedIn, Google search and specialised trade networks to bring in highly targeted traffic that converts.
We manage Google Shopping and Meta, focusing on ROAS (Return on Ad Spend) and MER (Marketing Efficiency Ratio) to ensure that your ecommerce business gets exactly what it needs.
Our B2B digital marketing strategy also focuses on dynamic retargeting to bring back those lingering visitors, AI-powered bidding to ensure that we bid where it matters most, and intent-based bidding where we bid on solution keywords.
Our social media marketing strategy is a collaborative one, using both organic and paid campaigns to bring you an audience that is genuinely interested in your brand.
Where organic social media marketing relies on platforms like LinkedIn to build trust and social proof, paid social focuses on immediate traffic and sales by targeting your entire ideal market. We make sure that we combine both approaches for your B2B digital marketing social media campaign.
Another focus for us is email marketing, where you’ll be able to nurture those relationships with your B2B customers, turning them into loyal customers. By using a modern email marketing strategy, we’ll use predictive automation to determine the optimal message and time to send out that message to your audience.
Your website is another conversion tool that should be designed and optimised to bring in the right B2B audience. Our team of web developers will build seamless, lightning-fast websites that help convert. We look at core web vitals and mobile-friendly precision to ensure your B2B website hits all those checkboxes that bring in more traffic.
I’ve worked with Assisted on several projects and value their straightforward and helpful approach.
Too many agencies use websites to show off their technical skills rather than create ones that work for the client’s business. I particularly like Assisted’s focus on creating websites that are both visually attractive and easy to use.
The team at Assisted have proved to be fast and efficient hosts to our website for the past six years. More than this though, they proactively share new ideas to ensure we stay ahead of our competitors, remain visible to those searching for our services and generate leads. We have total confidence in Assisted and would definitely recommend them to others.
Had an excellent experience working with Steve at Assisted. He and his colleague Lucy worked closely with me to provide a thorough and exciting proposal for our new websites. Both Steve and Lucy are really easy to get on with and are very knowledgeable. We have not yet gone ahead with the development, however, we are hopeful that we are able to work with Assisted! Great team, great company!
Playbox Theatre has recently completed a project with Assisted – they designed and built a beautiful new website for our company, and the experience was second-to-none from start to finish. From the initial enquiry, through to the site going live, the customer service was excellent.
The team at ASSISTED. has helped us drive additional traffic and sales into our e-commerce website via PPC and SEO. Their friendly and professional approach has helped us align our efforts internally to get the most out of investment and performance.
Nick really has took a step in the right direction with his new company. I have known him for a long time now and having moved over to him recently I have seen every aspect of my website improve month after month. Great job Nick, keep up the great work.
We’ve used ASSISTED. at LifeSearch for SEO and consultancy services for some time now. Nick and the team have provided great uplift in our organic reach since day one – and have ‘assisted’ us on a few projects along the way.
Nick and the team at Assisted have been instrumental to the growth of our sales. Nothing is too much trouble and they are always on hand should we need any advice or assistance. The whole team have been incredible and the results since they started with us speak for themselves!
Nick has vastly improved our online advertising results at CIA Insurance. Provides a professional service but on a very personable basis. He provides clear explanations of the campaigns he is running for us…
Assisted are a great firm to do business with. They have a thorough knowledge of digital marketing and overlay it with a commercial awareness that gives their campaigns an extra boost…
Award-Winning Excellence: We’re UK Agency Awards 5x, a UK Search Awards winner 3x, and Drum Recommended. Let us elevate your digital presence.
We’re thrilled to be recognised as the 2024 UK Agency of the Year, a testament to our ongoing commitment to industry leadership. Our expertise in PPC was acknowledged at the 2025 UK Search Awards. Our Pay-Per-Click made a finalist at the 2024 Paid Media Awards, while our compelling content creation secured a coveted finalist position in the UK Content Awards.
Our Drum Recommended status also solidifies our standing as a trusted partner within the industry. These achievements fuel our team that strives for innovation, strategic thinking, and dedication to client success.
B2B has typically lagged behind B2C when it comes to Ecommerce, and not without reason.
Wholesalers and manufacturers provided personalised experiences, with access to salespersons, lengthy sale cycles, and complex (if not 100% unique!) customer pricing and restricted product catalogs.
But that’s changing. Technology has matured, with wholesalers and manufacturers adapting Ecommerce technologies at a rapid rate. The global B2B Ecommerce market was worth 18 trillion dollars in 2021, and that’s only set to grow.
Not only are modern Ecommerce platforms able to integrate with the most complex inventory, personalised pricing and custom requirements, but the employees and business owners at the other end are increasingly expecting an efficient, agile web experience to ease the additional complexities of trading online.
Over the last ten years that barrier between B2C and B2B web expectations has eroded, and your site should reflect that.
We believe that transparency is key, which is why we like to schedule monthly meetings to discuss your unique B2B digital marketing insights and metrics. This way, we can make sure we’re always aligned with your business goals while never missing out on those trends and the data that matters.
We always make sure we track and analyse all of your data and metrics so that we can adjust our approach where necessary. This way, we never miss a beat!
Assisted is more than just a B2B digital marketing agency. We’re also your trusted partner when it comes to finding out more about the latest trends. Find out everything you need to know about navigating the digital marketing world with our resources and insights.
We want to help you stay ahead of every trend by providing you with the latest and greatest information on marketing news, technology advancements, and proven strategies for success.
We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.
If you’re considering working with a B2B Ecommerce agency, check out our frequently asked questions and answers.
The best platform for B2B digital marketing is LinkedIn, which is used by 94% of B2B marketers to distribute content and targeted lead generation.
B2B digital marketing needs SEO to ensure that your business is discoverable when decision-makers look for solutions online. SEO for B2B digital marketing uses high-intent keywords and specific content to bring in those customers.
Yes, email marketing is still effective with B2B digital marketing because this is one of the most effective ways to nurture leads. Successful email marketing will depend on using enticing subject lines and clear CTAs.
Choosing the right B2B digital marketing agency is important. Be sure to choose an agency that has specific sector experience, proven case studies and a clear methodology for measuring lead quality rather than just quantity.
The most important metrics for B2B digital marketing include looking at Sales Qualified Leads (SQLs), cost-per-acquisition (CPA), return on ad spend (ROAS), and pipeline impact.
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