Assisted is an award-winning PPC agency that is focused on performance through driving targeted paid traffic, helping you reach those KPIs, one ad at a time. Our team of experts specialises in Google Ads, paid search, programmatic display, social media advertising, and landing page optimisation.
Our digital marketing PPC, paid search, and social media ad strategies are solely focused on immediate profitability and long-term performance scalability. We like to invest in rebuilding your digital sales funnels so that they remain resilient, even when algorithms change.
As a results-first PPC agency, you’ll have the opportunity to scale your business as we build a dedicated, multi-layered audience framework prioritising search intent and moving beyond generic keyword targets. This way, you’ll be able to capture an audience that is ready to buy.
You’ll need continuous analysis when you attract new customers through your paid channels. We’ll structure your PPC account in such a way that your business remains ahead of your competitors. This way, you’ll also be able to display your value proposition to active buyers when it matters the most.
We’ll show you how to strip out wasted ad budget and focus cash directly into the campaigns that hit your business’s KPIs. You’ll receive immediate feedback with a robust PPC campaign. This means that we can use live market data to continuously reallocate your budget towards the keywords that are performing the best.
PPC heavily relies on your audience experiencing a seamless pathway, which is tied to the post-click experience. Users will easily abandon your site if they face confusing designs or have to wait a long time after clicking on your ad. This will waste your ad budget.Â
As a digital marketing PPC agency, we’ll optimise this pathway, using clear CTAs that are designed to convert paid traffic efficiently.
Having a tailored paid search strategy that works means that your brand is highly visible in the exact moment conversions happen. We’ll look into search behaviours and will identify seasonal search volume spikes to adjust your bidding styles to make sure that your products and services are discovered by users who are ready to convert.
If your business is operating within a very competitive industry, trying to reach top-of-page visibility can become expensive very quickly. With our specialised approach, we’ll be able to boost your quality score through targeted copy and by improving your page speed. This way, your average cost per click will be reduced, and you’ll be able to claim major impression share from competitors without draining your budget.
Our PPC agency will use a modern approach to your campaigns by integrating your CRM data directly with our ad accounts to be able to create offline tracking conversion loops. We’ll train ad network algorithms to identify your real-world revenue, which will then navigate your paid marketing towards the highest-value enterprise accounts, including repeat buyers.
The team at Assisted have helped us launch and manage a successful PPC campaign across search, YouTube and display. We have an open and honest relationship that allows the team to drive new initiatives to lower our overall cost per conversion. Anna in particular offers a great level of detail in supporting our strategy every week.
Steven Porter – Trade Nation
In the digital marketing world, AI is becoming something of the norm, which is why we make it a priority to invest time and effort into ensuring AI automation tools within ad networks are utilised. It comes as no surprise that automated campaigns drive large volumes of modern ad traffic, and by adapting to this, you’ll be sure to win the market.
There are a few things that you’ll need to implement to make Performance Max campaigns work well for your business. Firstly, you’ll need crisp and clear asset inputs. Secondly, you’ll need deep data training. We’ll structure your asset groups with high-converting video, image and ad copy varieties while configuring precise first-party audience signals. This way, Google’s AI will place your ads strategically across Search, YouTube, Maps, and Display.
Meta’s Advantage+ systems need both broad targeting paired with engaging, creative ad variations in order to flourish. Our team of PPC experts will build and test distinct visual hooks and copy formats, which will inform Meta’s machine learning, allowing it to find the highest-converting customer segments across Instagram and Facebook.
In order to win market share and preserve margin, paid advertising needs a sophisticated, data-driven approach. Our PPC experts know exactly when and how to maximise on ad budgets, always taking into consideration seasonal factors, competitive shifts and flash promotions.
We also know that platform tracking rules are ever-changing and that ad networks will need to continue to move towards broad match environments. Being able to navigate this efficiently means that you need robust, first-party tracking implementations, as well as clean ad account architecture. Being able to demonstrate relevancy to search platforms is key in being able to keep your acquisition costs low while driving conversions.
Award-Winning Excellence: We’re UK Agency of the Year 2x, a UK Search Awards winner, and Drum Recommended. Let us elevate your digital presence.
We’re thrilled to be recognised as the 2023 UK Agency of the Year, a testament to our ongoing commitment to industry leadership. Our expertise in PPC was acknowledged at the 2023 UK Search Awards. Our Pay-Per-Click was a finalist at the 2024 Paid Media Awards, while our compelling content creation secured a coveted finalist position in the UK Content Awards.
Our Drum Recommended status also solidifies our standing as a trusted partner within the industry. These achievements fuel our team, which strives for innovation, strategic thinking, and dedication to client success.
Feel free to visit our insights section, where we share paid media tips, account strategy wins and best practices within PPC and paid search. Our goal with our insights is to always keep you up to date with the latest ad platform changes, privacy laws and all proven strategies for digital ad success.
Being able to clearly see your investment return is just as important as advertising; that is why we use modern tracking platforms to measure, verify and report on every single conversion you get, down to the exact creative asset or keyword that is the cause of the conversion.
By using Google Analytics, Google Tag Manager, and live Looker Studio dashboards, we’re able to put together a transparent, real-time report that gives your team easy access to your ROAS metrics and live lead volumes whenever they need it.
We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.
When you have a good understanding of how to effectively use performance PPC marketing, you’ll be able to move in the right direction to be able to scale your pipeline. Read through our frequently asked questions to learn more about performance PPC.
The main difference between SEO and PPC in digital marketing is that, with PPC, you’re able to purchase visibility at the very top of search engines straight away by paying every time someone clicks on your ad. As a result, you will gain immediate traffic and leads. Whereas with SEO, it is more of a long-term investment that is aimed at earning top organic listings through high-quality content, technical fixes and link acquisition, all for free.
Unlike organic SEO, where it can take up to 6 months to start seeing results, a smartly implemented PPC campaign will start driving targeted traffic and lead opportunities as soon as your ad accounts are launched. We’ll work to continuously optimise your PPC campaigns over the first few months using live conversion data, which will help us lower acquisition costs and maximise long-term ROAS.
There are a few things we put in place to be able to protect your ad spend. We’ll implement a granular negative keyword list, avoiding broad matches and using specific location settings. We also make sure that we audit search term reports so that we can strip out irrelevant queries, ensuring your ad budget goes toward keywords with high buying intent.
We measure the success of our paid advertising campaigns by focusing on performance metrics that will impact your business, without focusing on vanity metrics. Instead, we’ll utilise Google Analytics, tracking tags, and live Looker Studio dashboards to track key metrics, such as CPC, conversion rate, CPA and ROAS.
The answer is both. Combined and integrated together will provide the best results. Around 50% of users click ads and the other 50% use organic results, it is crucial to have visibility in both channels as the audience is very similar. Here at Assisted, we have a team of SEO specialists and PPC Experts with years of experience. If you have any questions relating to Paid or Search marketing, do not hesitate to contact us.
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