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By Sofie Farthing

Marketing reset for 2023… New Year, New Marketing Campaigns

Last Updated 12 Jan 2023

The festive season has come to an end and most of us will already be back into the full swing of our 9-5’s this 2023. Whilst we are all eager to start the new year and hit our goals, it might be worth taking a moment to reflect before you get lost in your upcoming tasks.

When it comes to your marketing strategy, ask yourself, “why are we running these campaigns?” If you have nailed this previously and are happy to continue going into 2023 to build on what you have built in 2022, then bravo – we salute you!


However, if you’re left wondering…


“How can I improve our marketing strategy?”

“Are there other forms of digital marketing I haven’t tried?”

“What is our goal?”

“How can I turn my traffic into sales?”

“How do we produce more leads?”

“How do we get more engagement?”

“How do we build brand awareness?”

“How do we improve our brand’s reputation?”


… then don’t worry! We will break down the reasons and benefits on the below marketing channels and why you should maybe consider trying something new in 2023.


The first integral part of your marketing strategy in 2023 should be to boost your online persona and making sure your website is in tip-top condition. Optimising your organic presence is the best place to start, as a healthy SEO ranking, landing page experience, and crawlable website will give your site the best opportunity to be discovered by new customers, getting ahead of your competitors.

Building your brand recognition & trust

Hitting those sales targets and growing your business is almost impossible without working on your brand recognition. By improving your presence online, you are introducing your brand to new and existing audiences, which will help them remember your name.

Whether you’re running adverts on social media or on Google itself, if a potential customer can’t find your website within Google’s organic search listings, you’re limiting your chances of securing a new customer.

Appearing at the top of a Google search not only builds your brand recognition but also builds trust with your audience. If Google includes you on that first page, its algorithm identifies you as a reputable and trusted source of information over other websites.

Cost-effective marketing channel

SEO is one of the most efficient and cost-effective ways to promote your business online. As long as you know your target audience and the types of queries they search for online that relate to your product/service offering, you are able to advertise yourself without being intrusive.

Compared to other marketing channels, SEO often drives the most traffic to your site at a fraction of the cost. The only significant cost that usually comes with SEO is paying for someone’s time to do the work, making it extremely cost-efficient compared with other inbound marketing channels.

Increase your leads

You may be thinking; this doesn’t apply to me, I don’t have an e-commerce website, mine is purely informational. But do you have contact methods present on your site for visitors to contact you and become new clients? If so then SEO can help increase the volume of leads.

In SEO, there is a large focus on user experience and ensuring your user is able to easily navigate through your website with minimal pain points. Improving your user’s experience is essential in order to appear highly within Google’s search results nowadays and to improve the easiest conversion path. Today, user behaviours and expectations change frequently, so only looking at UX as a one-time focus won’t work for your long-term strategy.


No matter your industry, paid ads can help you reach your target audience and drive important users to your website. If you’re currently running paid ads but aren’t seeing the return, simple changes to your setup can go far.

Simple set-up changes

Firstly. consider your user. Is what you’re saying in your ad really what they want to see? Next, take a look at your optimisation score. Aspects such as whether your landing page says what it needs for the keyword and ads will impact this. And finally, bid strategy. This is a key way to turn your clicks into profit! Testing your ROAS bidding can take your performance to the next level and allow you to start seeing your return on investment exceed your targets.

Think SKABS – Structure, Keyword, Ads, and Bid Strategy. This is the best way to improve your campaign quality. Once this is perfect, then you can start moving into new formats and trying new campaigns to push your key focus, whether that be products, audiences, or a particular service.

Be a triple threat

If you haven’t tried creating ads, Google Ads is a quick way to start getting some results, depending on what you want to achieve. When people think of PPC, they very often think of little ‘ads’ or ‘sponsor’ listings on the search results, but it encapsulates so much more.

Having a triple (or more) approach and the right budget can get you delivering across the networks to find, nurture, and acquire your ideal customer. For ecommerce sites, a triple threat of Shopping, Search, and Display campaigns can allow you to reach:

  • Active buyers
  • Consumers who are shopping around
  • People who may spark an interest in your products.

Similarly, if your business needs to generate leads, a triple whammy of Search, Display, and Video can help to:

  • Capture users who know you or what they want
  • Spark the need in users for your business
  • Spread awareness of your brand and values so you’re always thought of in future.

So in 2023, why not try some of the above to generate growth, profit, and find new audiences to target?

Our specialists are certified in all Google services so can help create, or even consult, your new campaign!

Social media

Social media for your business is an essential way to reach your customers, gain valuable insights and to grow your brand. If you’re not taking advantage of social media this 2023 then you will be missing out on a fast, inexpensive and effective way of reaching your audiences.

But first things first… What’s your goal?

This may seem obvious but the answer will help form your social media strategy. All social media strategies should align with your business goals. Posting on social media for the ‘sake of it’ or ‘because everyone else does’ shouldn’t be why you are on social media.

Take the time to work out how to best use the platforms to suit your business needs. Your goals could be to:

  • Sell products/ services
  • Increase brand awareness
  • Provide customer service
  • Engage with communities
  • Research audiences/ competitors
  • Recruit staff
  • Generate leads.

By having your business and social media goals in mind, you will be able to identify how to approach your organic and paid social media strategies with a fresh outlook. Not only will this help with the types of content that you would like to produce in order to achieve your goal, but it means that you can analyse your results in line with this. For example, if you would like to increase your brand awareness on social media your key performance indicators to measure and track will be the reach and impressions.

The benefits of getting social in 2023…

Social media is all about trust and relationships. You need to be engaging with your customers and providing solutions for the things that they didn’t even know they needed.

Social media gives you the opportunity to stand out from the crowd and your competitors by producing thought-leadership content within your industry to gain credibility and the audience’s trust. Not only that, people often want to see the ‘human’ side of the brand to see if your business is one that they would like to support.

The domino effect…

Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post. Give social media a go this year to help your business thrive!


Got little to no valuable content on your website besides the basic information about your products and services? This needs to change in 2023! Many people underestimate the power of content but, when done well, it can be a real game changer.

Having content on your website gives people a reason to visit and spend time on your website, learning about your company and hopefully in time, becoming a customer. Good and relevant content will determine where you’re ranked on Google’s search results and affect your PPC strategy. It forms the foundations of pretty much any digital marketing strategy.

Perhaps you’ve been working on your content and wondering where to take it in 2023. Here are a few easy ideas for refreshing your content strategy in the new year.

Revisit old content in 2023

January is all about the new, right? Sure, but it’s also about reflection. We bet you’ve learnt a lot since you first started posting content on your website. It might be time to turn back the clock and revisit that content to make sure it’s as good as it possibly can be. People may still be landing on these pages but potentially not getting all the information they need or worse, being given out-of-date information.

When revisiting old content in 2023, consider the following:

  • Is the content 300+ words?
  • Does the content include at least one clear call to action?
  • Are your contact details up-to-date and correct?
  • Are your internal links working or if there are none, can you add a few?
  • Is it illustrated and broken up with imagery?
  • Is your heading structure correct?

By refreshing your content, you can ensure that wherever a user lands on your website, they’ll be more likely to get what they need and stick around to learn more from you.

Quality over quantity

When it comes to content, more is not necessarily better. Sure, lots of content will work wonders for your website and digital marketing strategy, but only if it’s truly good content. This is driven by Google’s ‘Helpful Content Update’ introduced in August 2022.

The Helpful Content Update was launched as an effort to ensure that Google’s users see more original, helpful content written by people for people in the search results. It puts a real focus on customer experience and the human journey when it comes to online content and this is something that should be at the forefront of any content in 2023 – not just trying to tick those SEO boxes in a bid to rank highly and drive traffic.

When creating content in 2023, consider the following:

  • Are you writing for people or to satisfy the search engine rankings?
  • Are you regurgitating what other people are writing about rather than adding your own value?
  • Are you writing content simply to follow trends?
  • Are you only focusing on writing content with high search volume, even if it’s not particularly relevant to you?

Remember, humans first when it comes to content! Simply trying to satisfy the search engine will no longer cut it. Google is looking for real value-adding content to serve to its users.

In summary…

Working with Assisted will mean you get an integrated approach to fulfilling all the 2023 needs of your business, enabling you to target your audience and devise a strategy that is tailored to you and your industry. With our experts, we harbour a multi-channel approach to capture your potential customers. Focusing on outreach, your website, and advertising across multiple platforms, your target audience will be nurtured through the purchase funnel to increase your lead quality.

Inspired to make a change to your digital marketing strategy in 2023? It can be overwhelming if you’re not sure where to start. Luckily, we have a team of experts on hand waiting to help you level up your marketing activity this year.

If you’d like to start a conversation about how we can work together, contact us today via our website or call 01788 288020.