If you’re in marketing, you’ll know that having a good call to action (CTA) is the gateway to conversions because it means your reader is taking action and your copy has paved the way for them to do that. Here, we’ll take a look at a few call-to-action examples that will help you craft CTAs that convert.
A call to action in marketing is the final push you need to guide your readers towards taking the next step in the customer journey. This could be making a purchase, booking a consultation, or even signing up for a newsletter. You need CTAs to engage your audience with your brand.
Did you know that personalised CTA’s perform 202% better than basic ones? Also, studies show that businesses that optimised their CTAs saw an increase of up to 50% in conversions. (Wisernotify)
So, it’s clear that the right CTA is a game-changer, but the wrong one can leave potential customers uninterested and disengaged.
So, let’s take a look at the characteristics of a good CTA that will ensure your readers convert, sliding further down the marketing funnel. Creating CTAs in marketing is about motivating your readers to act by using the right strategies. Here’s what we recommend you focus on to keep them rolling in.
Your CTAs should never leave room for confusion. Visitors should instantly understand what action they’re expected to take. The language needs to be direct and easy to follow. Instead of “Learn more,” try these CTA examples:
Now, you’re telling your readers exactly what to expect when they click on your CTA, so they’ll be clicking the CTA with intention.
People are naturally motivated by urgency. Adding elements of time sensitivity, like “Limited time only” or “Hurry, only 3 spots left!” can push users to act faster. Urgency triggers FOMO in readers, which is a powerful psychological driver for conversions.
Next, make sure your CTA uses strong, actionable verbs, like “buy,” “download,” “subscribe,” and “get started”. These phrases are direct and tell readers exactly what they need to do, again, leaving no room for confusion.
In marketing, CTAs need to be visually appealing and need to stand out from the rest of the landing page. By increasing the size of your CTA button, for example, you’re more likely to increase your click-through rates by 90%. (Wisernotify)
So, making sure your CTA button is large enough to be easily clickable is crucial. Make sure, though, that the button isn’t so big that it becomes obnoxious. Nobody likes a bragger!
Here’s where you need to start placing your CTAs to get the most out of them ⬇️
Your readers will see this section without scrolling, so it makes sense that it’s the first place to add a CTA, right? The CTA should be clear, visible, and immediately understandable. Here’s an example CTA that can be placed above the fold:
End of the above-the-fold section
Once you’ve been able to introduce your offer, readers tend to land here. So, it’s key to make sure that the CTA is directly tied to what you’re offering.
An example CTA here could be “See how it works.”
Once the reader has taken in a testimonial or two and they have a little more trust in your brand, make sure to pop in that CTA. It feels more natural here as the reader is already slightly more convinced.
An example of a call to action here could be “See why people love it”, followed by something like “Get started now.”
Readers might still need a little more time and information once they get to the middle of the page before they convert. So, naturally, a CTA placed here can serve as a gentle nudge, especially after explaining benefits or offering additional value.
An example CTA could be something like “Learn more” or “Discover features.”
The purpose of exit-intent popups is to entice the reader to stay on a landing page if they decide to leave the page, hooking them in one last time. Here, an example CTA could be offering a discount, a free resource, or a limited-time offer with a CTA like “Wait! Get 10% off your first order.”
By the time the reader gets to the bottom of your landing page, they would have consumed all of the information you’ve thrown at them and having a CTA here as a last encore is a natural way to end off the content.
An example CTA here could be “Ready to get started?” or “Sign up now!”
Here are our top tips for whipping up CTAs that actually get clicked.
Basically, you want to give off a seamless vibe for your readers so that they don’t overthink a single thing.
We’ve also compiled a list of mistakes to avoid while creating your next CTA. Here’s what we recommend you don’t do:
Yes, we’re down with the cool kids, too. Here are some of the trendier types of rizz-fueled CTAs you need to start creating.
Studies show that 23% of customers prefer video CTAs that are accompanied by direct links to purchase. (Wisernotify) So, get in front of that camera if you can and show those pearly whites!
*Cue our rizz-fueled CTA now*
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