The Importance of PPC for Self Storage Companies

In the self-storage industry, leads are essential for the success of any business. Whether you’re just starting or you’re already at capacity, you need a constant stream of new customers to keep your doors open. According to a 2019 report by the Self Storage Association UK, 72% of enquiries for self-storage companies came from their website. This is compared to just 9% for physical signage. So, it’s clear that having a strong online presence is essential for self-storage businesses. But how can you make sure that potential customers can find you online?

One way to do this is by using PPC (pay-per-click) advertising. PPC is a form of online advertising that allows you to place ads on search engines and other websites. When someone clicks on your ad, you pay a small fee. PPC can be a very effective way to reach potential customers who are already searching for self-storage services in your area.

How to get started with PPC

If you’re interested in getting started with PPC, there are a few things you need to do first. First, you need to decide which keywords you want to target. These are the words and phrases that people are likely to use when searching for self-storage services. Once you’ve chosen your keywords, you need to create ads that will appear when people search for those terms. Finally, you need to set a budget for your PPC campaign.

Tips for success with PPC

There are a few things you can do to improve your chances of success with PPC. First, make sure your ads are well-written and targeted to your ideal customers. Second, use negative keywords to exclude searches that are not relevant to your business. Third, track your results and make adjustments to your campaign as needed.

By following these tips, you can use PPC to reach more potential customers and grow your self-storage business.

Here are some additional benefits of using PPC for self-storage companies:

• Local targeting: PPC allows you to target your ads to people in specific geographic areas. This is important for self-storage companies, as people are more likely to rent from a facility that is close to their home or business.
• Call tracking: You can use PPC to track how many people call you after clicking on your ad. This can help you measure the effectiveness of your PPC campaign and make sure that you’re getting the most out of your investment.
• Budget control: You can set a budget for your PPC campaign and stick to it. This helps you to avoid overspending on advertising.

Overall, PPC is a valuable tool that can help self-storage companies reach more potential customers and grow their business. If you’re not already using PPC, it’s worth considering.