It’s no secret that digital marketing for financial services are quite advanced when it comes to SEO. It’s so hard to rank anywhere on the first couple of pages for any insurance terms with financial services dinosaurs like Go Compare, Compare the Market, Aviva etcetera monopolising both the organic rankings and PPC ads.
Whilst it’s difficult to compete, we set out to try and understand the most effective components that go into the top-ranking financial services landing page. We knew the best way to do this would be to analyse more than twenty different landing page components – from content to coding – across 100 different top ten ranking financial services pages.
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