Your automation systems are built for efficiency and precision, and so are our digital marketing strategies. We also understand that your customers are looking for ROI, reduced downtime, and solved labour shortages, not ‘cool tech’. Let us help you move beyond traditional visibility and focus on enhancing your connected industrial automation with our digital marketing techniques.
Browse through our industrial automation case studies to see the success we’ve helped bring to our clients for yourself. We’ve helped scale brands and increase customer satisfaction and retention through our creative and tailored approach.
Organic search is about building that authority, not just about making sure you target the right keywords. You need to show up for your customers and build that trust with them. Our organic search team will help optimise your website copy, as well as ensure that your website gives your audience a seamless experience.
Our team of SEO experts will help boost your domain authority and create content that hits all Experience, Expertise, Authoritativeness, Trustworthiness (E-E-A-T) markers so that search engines can easily crawl your site and place you as a trusted source. Your presence will be optimised so that you’re the first brand cited when a consumer searches for your products.
What’s involved in organic search?Â
The first step in our process is an SEO audit conducted by our SEO team. The audit will look at your website in detail, scanning for areas of improvement, including what is working well and benefiting your website. We’ll then design an organic strategy that is suited to your needs, increasing your visibility and bringing in those leads.
Technical SEO
The next step in our process will be to implement our technical SEO strategies, ensuring your website runs smoothly. This way, your website is easily navigated, making your audience’s user experience smooth.
Generative Engine Optimisation
Generative search is now becoming a big part of successful digital marketing, which means that your website should be optimised towards this, too. You want to appear in those AI overviews just as much as at the top of Google’s Search Engine Results Page (SERP).
This way, your content will be cited by Large Language Models (LLMs) and used in generated responses, increasing the likelihood of your brand showing up before others.
Content marketing
A successful digital marketing plan for your industrial automation company needs to include content marketing. The best way to do this is to create content that positions you as an authoritative source of information for your audience. We’ll create your content in such a way that it resonates with your target audience, ensuring the right amount of storytelling to make sure it appeals to both the human shopper and LLMs, so that they can push your products to your target audience.
Whether it’s user-generated content, white papers, case studies, or article content, Assisted will help you take your brand to the next level.
Digital PR
Within our digital marketing strategy for industrial automation, digital PR will also be included. This is an important way of grabbing your audience’s attention, bringing authority to your site through brand mentions so that search engines trust your brand. We can do this through link acquisition, targeting highly specific and authoritative publications that are trusted by search engines.
Reactive PR opportunities are also available, and when the moment arises, we can pitch to journalists to acquire coverage in highly targeted publications that are specific to your industrial automation niche.
Our organic approach:
We’ll help you by managing surgical search campaigns that target high-intent industrial automation terms. We’ll utilise the budget available in such a way that you’ll target the big decision-makers who are ready to sign an RFQ.
We’ll bid on keywords that work for your industrial automation company, as well as on locations, which means that our PPC strategy is designed to drive high-intent customers to your nearest location as well as your online store.
We know that LinkedIn is the new trade show floor, so managing your online presence in order to market your latest innovations is key. We can use the expertise of your engineers, turning it into social proof that helps build that much-needed trust with your audience.
Our social media strategy is a collaborative one, using both organic and paid campaigns to bring you an audience with high intent that brings in those leads.
Our digital marketing campaign for industrial automation companies will use both of these approaches to ensure a holistic approach to social media marketing.
Email marketing is an effective way to nurture those customer relationships within your industrial automation company. We also know that industrial sales don’t happen overnight, so we’ll create automated ‘drip’ sequences that keep your brand top-of-mind during those 6-18 month lead times. From newsletter updates on new floor capabilities to automated follow-ups for downloaded CAD files, we nurture leads until they are sales-ready.
By using a modern email marketing strategy, we’ll look at automated touchpoints for existing customers so that your brand is always available to them. We’ll also use predictive automation to create and send the best-suited message, as well as the best time to send out that message to your audience, helping to bridge that gap between purchase cycles.
Digital marketing for your industrial automation company can also include a secure, professional, and lightning-fast website. We understand that your website is another conversion tool that should be designed and optimised to keep your online customers engaged in the world of industrial automation.
Our team of web developers will build you a seamless website that helps convert and get consumers to purchase. We’ll also look at core web vitals and mobile-friendly precision to ensure your retail website flows seamlessly.
We’ll always be transparent with you, giving you the full picture of how your industrial automation company is performing online. You can expect monthly meetings to discuss your metrics and specific insights that will inform next steps in the digital marketing for industrial automation campaign.
This way, we can make sure we’re always aligned with your business goals while never missing out on those trends and the data that matters. We always make sure we track and analyse all of your data and metrics so that we can adjust our digital marketing campaign where necessary.
We’re your trusted partner when it comes to finding out more about the latest digital marketing trends for your industrial automation company. Find out everything you need to know about navigating the digital marketing world with our resources and insights.
We want to help you stay ahead of every trend by providing you with the latest and greatest information on marketing news, technology advancements, and proven strategies for success.
We specialise in a range of sectors and industries based on years of experience and expertise. If you are looking for a digital agency we have all bases covered.
Digital marketing has become an indispensable component, and industrial automation businesses are no exception. By implementing a range of digital marketing strategies, these businesses can enhance their brand visibility, generate more leads and sales, and foster stronger relationships with their customers.
With this in mind, let’s delve into some frequently asked questions about how digital marketing can boost the performance of industrial automation businesses.
The way in which you target industrial buyers through digital marketing for industrial automation is to use case studies to demonstrate ROI, provide detailed product specs and offer downloadable documents. You need to be technical with your content because industry buyers are risk-averse.
Make sure you use marketing automation to be able to nurture those leads over a 90+ day period before the sale comes through. You can also use remarketing campaigns on Google/LinkedIn to remain top-of-mind with visitors who hadn’t initially converted. Also, you should focus on building trust through your content instead of aggressive sales messages.
Your industrial automation website should act as a technical source, featuring accessible whitepapers and case studies. Also, ensure you include in-depth product data and clear contact forms. You need to also make sure your website is mobile-friendly.
There may be a variety of reasons your industrial marketing is not working, but some of these can include not targeting specific enough keywords, not following up, or not having a technically sound enough website. At Assisted, we can help you with all of this to ensure you remain visible!
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