This week’s Searchdrop includes a piece of research that truly highlights the importance of working towards ownership of rich snippets, showcases a range of underrated tactics that everyone should consider if they’re not already and how to ensure you’re optimising your site for Google Discover!
A recent study by Cyrus Shepard of Moz found that by opting out of the rich snippets available to users in the search results, you risk a potential loss of traffic – 12% in this case!
This wasn’t always the case as Google used to allow ‘double results’ where a site would rank for the rich snippet and the normal organic position. This changed when Google ‘de-dupped’ the search results meaning what was once additional search real estate, was not your own real estate.
This study is not only interesting, but also highlights the importance of ensuring your site is adequately set up for rich snippets. To do this we recommend:
See the full research here
SEO is an ever changing art and this means that tactics used are in a state of constant flux. What worked one week might not work the next and the value of any tactics changes with each algorithm update.
Read more here
Google Discover launched back in September 2018 and has since then allowed users a search platform that can be tailored to your interests. However, sometimes getting your content into Google Discover can be tough. In a recent post on SEMrush, Moss Clement covers some of the top things you can do to get your content into Discover.
One final point on Google Discover – it’s important to remember it’s available in other languages, so ensure you’re creating your content for all the markets it’s 1, relevant for and 2, you serve. That way you’ll be covering all bases.
See the full post on Google Discover here