This week’s #searchdrop looks into page speed improvements, the recent news that Googlebot is able to add products to the cart of your e-commerce site and finally the usage of voice search slowing down, for now.
Page speed is vital to the usability and performance of a site. As such, there are hundreds of different tips, tricks, and tools for improving your site performance with regards to speed.
Moz’s Whiteboard Friday covered a variety of aspects of page speed today, with information into the most common issues with page speed, how a page is loaded, and tools you can use to improve things.
With the below, we’ve tried to breakdown some of the key actionable information for page speed on a page and arm you with everything you need to know to improve your site’s page speed.
All of the above can be tweaked and improved on, but some aspects are much more difficult to the action than others. For example, changing your theme may be more difficult than compressing imagery.
The above is just a number of the key useful tips and tools you can use.
Following complaints from sellers online of random abandoned carts from a ‘John Smith’, a Google spokesperson announced to the Wall Street Journal that this is in fact Googlebot!
This seemingly spammy abandonment is actually Google’s way of checking that the prices advertising on-site and in ads, Google shopping and merchant centre are correct. This crawl from Google is part of the terms and conditions of signing up to the platform but is no different from a normal crawl, excluding the obvious impact on e-commerce metrics.
If you want to continue to use Google Shopping then you’ll need to allow the crawl. The main thing to do would be to review your abandoned carts and look for odd data in there and caveat anything you do when using this metric with the inclusion of Googlebot traffic.
Voice search was the poster boy for a revolution in the way we were supposed to search. A lot of businesses put time and money into the production of more ‘conversational’ content to try and capture these longer tailed more unique searchers by users speaking to their various devices.
This effort meant users received better content generally speaking, but it seems that the original goal of capturing voice search traffic has taken a knock with the results of a recent survey by Perficient. The survey found that the use of voice search has hit a plateau against the results of last years survey.
For more on this check out this article from Greg Sterling