This week’s #searchdrop gives you a range of smaller insights into a variety of areas from internal search to content types, as well as some interesting research into why it’s important to build more links from the same domain.
The normal approach to link building is often focused around gaining links from as many domains as possible. Although this is a perfectly valid way to build links there are opportunities being missed by not looking to expand your backlinks from existing referring domains.
For more information on the research from Ahrefs that recommended this approach check out this article.
A lot of focus is put onto Google search results and the pages we serve to users. But little thought is given to the internal search results of sites. The below are some recommendations for ensuring you’re supporting the users in their search every step of the way.
For more details on the above see this article from Marco Bonomo.
Content is an incredibly important aspect of Digital Marketing, it’s what makes your customer buy and as such time and expertise should be thrown at this discipline to ensure it’s as good as it could be. Below are the 5 most important content types in digital right now along with why they’re important and tips on how to leverage them for better chances of SEO performance.
Each content has its unique values, and combined in the right way you’ll ensure that you are catering to more search intents and supporting a variety of users and the different ways they engage with content.
For more on this check out this piece by Jim Yu.