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By Lucy Jukes

Assisted Acquire Search & Social Agency My Mustard

Last Updated 3 Aug 2022

2022 just got even better! It’s the start of a new era for Assisted, as we are super excited to announce Assisted’s latest merger with My Mustard, a Hemel Hempstead-based agency that specialises in search and social media services.


Since we launched back in 2016, Assisted has gone from strength to strength, helping businesses throughout the UK achieve their digital marketing goals and boost their visibility online. In 2020, we acquired Leamington Spa-based web design agency Auburn Creative in order to expand our offering and it was one of the best business decisions we could have made. The huge success of merging two like-minded agencies sparked the desire to grow our team of experts further, and the latest acquisition of My Mustard aims to complement this.

Who is My Mustard?

My Mustard was founded back in 2007 by June Cory, who is now handing over the reins to Nick. My Mustard has spent the last 15 years providing amazing results for their customers across Social Media and Pay Per Click (PPC) campaigns. Their team of eight have now joined the Assisted team to help us level up on bringing an awesome experience to present and future customers. 


June says,

“I started My Mustard with a simple plan; work hard, play hard, build a great team, grow a great network, work with great clients and deliver great results. Fifteen years on it’s time for the next chapter and I am confident that MM will go from strength to strength under Nick’s management.”


Nick Rinylo

Nick says,

“The whole team are all really excited about this growth within the Assisted brand. When I came across My Mustard, it just felt right and I believe they will be a fantastic fit for us. My Mustard’s excellent reputation, team of experts and loyal customer base made for a perfect fit. Founded in 2007, for years the team have refined their Google Ads and Social advertising capabilities, complimenting and balancing our existing service offering for our customers.  Let’s see what the future holds!”


So, how is this all going to work?

Auburn and My Mustard all retain their brand independence but operate as a single organisation both commercially and operationally as Assisted. For our customers, nothing will change. If anything, our level of service will only improve.


With over 150 plus 5-star Google reviews combined, over 30 digital experts and 3 locations with strong reputations across the UK we can maximise visibility and ensure that each business’s authority and history will be retained.


If you have any questions about the Assisted and My Mustard merger, please don’t hesitate to give us a call on 01788 288020 or email [email protected]. If you are an Assisted customer, please contact your account manager.