National digital marketing strategy including SEO, PPC, email, content, and social media.
CIA specialise in landlord insurance and pride themselves on the quality of their providers and their competitive prices. They’ll never be beaten on a like-for-like quote.
Established in the mid-’90s and based in the midlands, CIA is now established as one of the UK’s leading landlord insurance brokers.
The CIA team work closely with affiliate marketers using 3rd party website to generate clicks and leads on their website and wanted to increase traffic from their own marketing channels.
The brief was was to generate an acceptable CPL (Cost per lead) using SEO and PPC, improving the visibility of the CIA website on both Google Ads and organic results.
We saw a 33% increase in sitewide conversions in 2020 compared to the same period in 2019
We saw a 48% increase in users from organic search from 2020 compared to the same period in 2019
years working relationship
of traffic from search