How Do You Write an Article?

Who would have thought that the world of blogging and article writing has evolved in the way it has? From the very first blog looking like this ⬇️to the way blogs are designed today, it’s safe to say that we have come on leaps and bounds!

But how do you write a good article these days? Besides SEO and user experience, the trick is to actually type out words that make sense and that have an impact on your readers. Whether you write blogs all day long or don’t understand how it works, we have the tips and tricks you need to be able to know how to write a good article.

How to write a good article

Here, we’ll go through the process of how to write an article, from content ideation to the finished article or blog and are ready to hit publish. 📝 Let’s take a look at the different phases of writing a good article:

The planning phase

The most crucial part of writing a good article is to make sure that you’ve mapped out your article. Once you’ve done your keyword research, you’ll have an idea of what your topic would be. This should include your audience’s pain points and any questions they may be asking. Using tools like Google Trends will give you an idea of what your audience is looking for.

Next, you should be creating an outline for your article, which is a great way to structure your article and prevent you from getting lost or going off-topic. Look at including an introduction (giving a brief overview of what your reader will learn), main points (which will be the core idea of your article), and a conclusion (a summary or key takeaways) with a final call to action.

The writing phase

Knowing how to write a good article includes writing drafts and being able to edit those drafts until you’re content with your article. It is highly unlikely that you’ll have a final draft the first time round. Here’s what you should be including in your draft:

• Craft an engaging headline: Think of the headline as your first impression. It needs to draw readers in and be clear about what the article is going to be about.
• Write a captivating introduction: The introduction is also a key part of hooking readers. For example, you could start with a shocking statistic, a compelling question, or something that your audience will relate to. Include what the article will be about.
• Develop the body of the article: Next, you’ll need to flesh out your outline, focusing on one main idea per paragraph. This will keep your writing clear and succinct. Also, make sure you use headings and subheadings with bullet points and bold text, as this will improve the readability of your article.

Write a powerful conclusion: Now is the time to summarise your main points, reinforcing your main points and ending off with a call to action.

The editing and polishing phase

This is an important part of the process because you’ll have the ability to fix any errors you may have made. Here are a few tips on how to edit your article:

• Read your article out loud – this helps you spot any sentences that are too long or any awkward phrasing
• Proofread your article, looking for grammar or spelling mistakes
• Use tools like Grammarly
• Step away from your laptop for a while before proofreading your article

The publishing phase

Now that you’ve written your article and have taken the time to edit it, you’re ready to publish your article. You’ll need to upload your content to your CMS using short and punchy paragraphs, using relevant images or graphics to break up the text, keeping readers engaged.

Make sure that you add both internal and external links to your blog that are from credible sources or references. This provides your audience with extra value and is also good SEO practice.

Lastly, share your article on social media, with your email lists or in relevant communities and groups. This will help drive traffic to your article and your website.

Knowing how to write a good article involves a mixture of knowing your audience, SEO strategy and making sure your content is relevant. You should always look to solve a problem with your content.

Get in touch with our team of experts at Assisted for more information on your next SEO and content strategy today! With a sound knowledge of digital marketing, we have helped many businesses scale and reach their goals and beyond. See our case studies here!