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By Danica Owen

The Best Market Analysis Tools for the Most Accurate Data

Last Updated 5 Oct 2023

Accurate and informative market analysis is the foundation of informed decision-making. Understanding market trends, consumer behaviour, and competitive dynamics is a crucial part of implementing successful digital marketing strategies.

By the way, here at Assisted, we’re experts in this so feel free to get in touch to find out more!

Thankfully, there is an array of powerful market analysis tools available to help you gather, analyse, and interpret data. Let’s take a look, shall we?

Google Analytics (GA4)

This gem is great for website and online presence analysis. Whether this is for your own website or a competitor’s website, you’re in good hands.

Google Analytics 4 (GA4) is the most recent release of this analytics platform and has introduced a large number of changes to the functionality of the software and data collected. With features such as combined web and app tracking, Google BigQuery integration, more funnel and reporting options, and advanced user engagement metrics, to name a few, GA4 is the next best thing.

GA4 should be a staple tool for anyone with an online presence. It provides in-depth insights into website traffic, user behaviour, and conversion rates. With features like real-time analytics, demographic data, and e-commerce tracking, it’s a valuable resource for understanding your online audience and optimising your digital strategy.

If you have not yet made an effort to use GA4, do so today!

Google Keyword Planner

A great keyword research tool, Google Keyword Planner is great for SEO and advertising campaigns.

A powerful thing about this tool is that it is free within Google Ads and helps you discover relevant keywords for content and advertising campaigns. It provides data on keyword search volumes, competition, and bid estimates. By selecting the right keywords, you can improve your SEO and pay-per-click (PPC) advertising efforts.


If you work within SEO or content creation, Semrush will become your closest friend. This analysis tool is useful for competitive analysis and keyword research.

As an all-in-one marketing toolkit, it allows you to track the performance of your website, conduct keyword research and gain useful insights into your competitors. By doing so, you are able to understand your competitors’ strategies, and valuable keywords and ensure that the content you write is as optimised as possible for search engines.

So, make sure that you utilise this tool, because it can, in some respects, be life-changing.

Moz Pro

Moz Pro is an analysis tool that is best used for SEO analysis and link building which helps a great deal in improving your website’s search engine ranking. With Moz Pro, you can find information on backlinks, domain authorities, and on-page optimisation.

As well as this, using Moz’s keyword explorer is extremely useful for finding high-potential keywords for any topic you want to write on.


Similarly to Moz Pro, Ahrefs offers comprehensive backlink analysis. With this tool, you have access to an extensive database of backlinks, website traffic data, and keywords.

Not only this, however, but you can also analyse the backlink profiles of your competitors whilst identifying link-building opportunities and monitoring your website’s performance.


Socials, socials, socials. It is a concept that we cannot escape and that is integral to the success of any business. Simply put, you cannot attain a big enough reach without having some sort of online presence on any social media platform.

With that being said, Hootsuite is used for social media management and analysis. This impressive tool allows you to schedule posts, manage multiple social media accounts, and analyse their performance. This market analysis tool provides detailed analytics on your social media activity, which will help you track key metrics (follower growth, engagement, and click-through rates).


Another useful and popular tool, HubSpot is used for inbound marketing and sales analytics.

HubSpot offers a suite of marketing, sales, and customer service tools. It provides robust analytics to help you track the performance of your inbound marketing efforts, including email campaigns, lead generation, and website traffic. HubSpot’s reporting and dashboard features allow you to visualise your data effectively.

Be sure to invest in HubSpot for successful campaigns.


For those more interested in data visualisation and business intelligence, Tableau Software Services is for you.

With this tool, you can turn raw data into insights that are actionable, resulting in fruitful campaigns.  Interactive and shareable dashboards, reports and charts can be created that can be accessed in a user-friendly manner, making this tool easy to use.


As much as feedback may be anxiety-provoking, ensuring that your customers can voice their opinions to you is imperative in the growth and development of your business.

That is what SurveyMonkey is for.

SurveyMonkey is a popular online survey platform that allows you to create and distribute surveys to gather valuable customer insights. You can use it to conduct market research, assess customer satisfaction, and make data-driven decisions based on feedback. And the best thing is that all surveys can be made anonymous if need be!


Accessing statistical data and infographics is what Statista is used for. Let’s be honest, words are handy for conveying a message, but sometimes your readers need infographics too.

With this tool, you have access to a vast library of statistical information, infographics, and charts with a wide range of topics being covered including:

  • Industry trends
  • Consumer behaviour
  • Market forecasts

As you can imagine, infographics make the information easier to digest and understand.


Much like SurveyMonkey, Quora is a great tool for understanding consumer pain points and identifying their questions.

Quora is a platform where people ask questions and seek answers on a wide range of topics. By monitoring relevant topics and questions related to your industry, you can gain insights into consumer pain points, interests, and trending topics. This information can inform your content strategy and product development.

Choosing the Right Tools for Your Needs

The best market analysis tools for you will depend on your specific goals and the nature of your business. Consider factors like your budget, the depth of analysis required, and your team’s expertise when selecting tools. Additionally, many tools offer free trials or basic versions, allowing you to explore their features before committing to a subscription.

Let’s wrap this up…

Remember that the power of these tools lies not just in data collection but in your ability to interpret and apply the insights gained. Regularly analyse the data, adapt your strategies, and stay agile in response to changing market dynamics. With the right market analysis tools at your disposal, you can gain a competitive edge and make well-informed decisions that drive success in your business or endeavours.

If you’re looking for a way to capitalise but have no idea where to start, contact Assisted today! We have all of the expertise and knowledge to use these market analysis tools for the betterment of your business.