A truly integrated approach to your marketing means targeting customers at all stages of their buying cycle.
ASSISTED. creates bespoke integrated strategies that use a variety of platforms. Social, search and creative content can be combined to create a truly unique marketing plan that captures your customers throughout the different stages of a buying process.
Our strap line ‘integrated digital marketing’ comes from working with a variety of different marketing platforms to maximise our customers investment.
By implementing a multi-product or multi-channel approach we give our customer’s audiences several chances to engage, interact and ultimately convert. It starts by understanding the consumer buying cycle and the process needed to take customers through the funnel.
Once we understand the route a user takes when making a purchase we can start to target customers at each stage of their process, increasing the brand awareness and capturing the audience’s attention along the way.
Let’s work our way through each of the elements to correctly understand the stages:
Awareness – Helping your business reach new customers to understand what you have to offer.
Consideration – Targeting customers we know already have already engaged with your business.
Intent – Capture customers who are actively searching for your products or services online.
Purchase – Close and convert customers who are potentially ready to buy or make an enquiry.
Loyalty – Give your customers a great experience, follow up effectively and build your reputation online.
Understanding these stages in detail allows us to incorporate them into our customers marketing strategies. We can then provide our customers with the best possible chance of reaching their audiences multiple times throughout the funnel.
Let’s re-look at the consumer buying cycle and relate some typical services to each stage. We’ll then look at how this all comes together for an integrated strategy.
Creating engaging content that reaches potential customers can drive social shares and links building brand awareness and domain authority.
We can also use social knowledge graphs to create audiences that fit your perfect demographic and place your brand, products and services in front of them.
If a customer has shown an expression of interest in your brand or products already we can retarget them.
By tracking their behaviour on your website we can create ads and content that reminds potential customers to return and convert.
Search engine optimisation and pay per click allows us to position your business in the results on major search engines such as Google and Bing.
We will help ensure your business has visibility when customers are actively searching for your products and services.
Often when a customer has decided on the product and service they’re interested in, it’s about convincing them your the right business for them.
Reservations can be down to price point, trust, reputation or timing. Ensuring your business re-targets customers on product specific items, RLSA (remarketing lists for search ads) and appears in Google’s shopping feed means you’ll have more visibility in the right place at the right time.
Businesses can often forget to follow up with after sales care, missing the opportunity to cross sell and up sell once you’ve got an engaged customer.
Using review software, social and direct email we can give back to our customers and in turn build loyalty, positive online reputation and social proof.
Our first step is to spend time understanding your business and your requirement, we’ll then be able to create a strategy that looks at the best way of using your budget and investment.
Once we have a strategy defined, we’ll execute each element maximising any investments to make the most out of your integrated approach.
If you’d like more information on building an integrated approach for your business, please contact us using the form below or call us on 01788 288020.