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By Peter D'Urso

Money Saving Tips: Why everyone searches for them online

Last Updated 4 Aug 2023

These days, people search for anything and everything online and use search engines as a guiding fountain of knowledge and support. From healthcare, to what car to buy, hair products, anti-ageing cream, and even important life advice on things like pregnancy, relationships, or whether to move to another country. There are all sorts of weird and wonderful common search queries around today.

Digital advice centred on money saving tips and tricks is particularly prevalent nowadays. The cost of living crisis has led to a flurry of content based on money saving advice and ‘hacks’ across digital platforms, including social media, blogs, webpages, YouTube, TikTok, Instagram, and more! Martin Lewis is the financial guru du jour, and he has managed to amass a whopping 2.3 million followers on ‘X’ (formerly known as Twitter before Elon took the helm).

Yes, money isn’t everything, and it definitely won’t buy you happiness. Nevertheless, it can sometimes make certain aspects of life considerably easier. Therefore, individuals and businesses looking for ways to save money wherever possible is normal, and nothing new.

At Assisted, we have in-depth experience as a digital marketing agency running campaigns that provide exceptional results for businesses in the financial services sector. Search marketing is our expertise. So, it is safe to say we know a thing or two about search user intent, and how the desire to find ‘money-saving tips’ interacts with the way people use search engines today.

Let’s take a look deeper into why we tend to go online to look for money saving tips in the digital age.

The digital age has transformed how we deal with personal finances

Online banking has made it easier for individuals and businesses to be more autonomous with their banking, and it means people no longer feel the need to always go into a bank in person to seek their staff’s advice on personal finance matters. Why so? Well, they search for the answers online in places like the bank’s FAQ pages or on finance-focused blogs.

Some internet users take the stance of why pay for official financial advice when they may be able to quickly get the info they need online for zilch with a few searches, and this is a fair point. It really depends on the complexity of your money saving query. Something simple, and you might find the perfect answer with a Google search. However, for a more complex financial query that will impact your long-term savings, hiring a licenced financial advisor may be a better option.

Have a Google, and you will find that the terms ‘money saving tips’ and ‘financial tips’ both bring back a gigantic 964,000,000 and 1,450,000,000 results respectively!

Everything is online now, and financial service providers must adapt to this change in customer behaviour. At Assisted, we are specialists in offering highly effective digital marketing for financial services. Our team understands how to help you reach a wider audience and generate sales leads that will turn into conversions. Digital marketing for Fintech is one of our expert fields. So, as an agile expert agency, we keep ourselves up-to-date with all the latest Fintech developments.

The burning urge to find helpful money saving insights

Us human beings have always been resourceful creatures. Many thousands of years ago, Homo sapiens were highly adaptable hunter gatherers. Fast forward to the modern day, times are tough, the cost of living crisis has hit, and we are being resourceful again by using the internet as a tool for guidance and tricks on how we can save some pounds. Who doesn’t love a bargain ay?

Want to save money and the planet at the same time and need a bit of inspiration? Why not go over to TikTok or Instagram and look out for clips on how to reuse or repurpose everyday household objects? You will find some creative clips that give you some smart cost cutting ideas

However, as always, err on the side of caution. Can you truly trust the internet as a source of information when it comes to important financial advice? Stay vigilant and do your research to check whether the corner of the internet you are looking at genuinely provides reliable financial advice and tips. Are their tips valid and backed up by statistics?

People now spend more time online than ever before

With there being around 5.19 billion internet users today, the human race is spending more time than ever online. Some people spend 10-12 hours surfing the web every day, especially since working online is becoming increasingly common.

As a result of our increasing reliance on the internet, it is hardly surprising that our inquisitive minds find time to head over to search engines to look for money saving tips when money is something which affects how we live our day-to-day lives, whether we like it or not. Searching for money saving ideas is so simple and easy to do now with a few clicks of a button.

Money saving advice searches link to how our brains function

Back in April this year at the Brighton SEO search marketing conference, I was lucky enough to attend an amazing talk by Giulia Panozzo on the ‘Neuroscience of Search’. In this talk, Giulia discussed the psychology behind customer behaviour and how this can help digital marketers optimise for real people.

She also spoke about how cognitive biases and heuristics guide decision-making at every stage of the user’s journey.

Heuristics is an approach where the objective is to produce a working solution within a reasonable time frame, rather than looking for the perfect solution. For me, this heuristic theory on human psychology helps to explain online users’ strong desire to find ‘informational’ online content in the form of money saving tips. Search engine queries looking for quick solutions to loaded financial and money saving topics, such as ‘free financial advice’, ‘how to save for a house’, and ‘how much to save for retirement’ happen to have extremely high search volumes.

So, this heuristic behaviour around users’ intent for searches on money saving tips fits in with how we are hard-wired by neuroscience as humans. In short, we want the Internet to give us quick solutions to complex matters!

We are not mind readers at Assisted. But we do try to get a much more objective idea of how your customers are thinking and behaving through robust data tracking and analysis, SEO techniques, keyword analysis, performance reviews, and more to ensure we help you stay ahead of the curve.

Neuroscience can help to explain why so many people feel that going to search engines, websites, and social media channels for financial tips is a smart idea. In reality, not all of the financial advice served up online today can be trusted and considered credible.

Want to know more?

At Assisted, we are lucky enough to have years of experience in delivering successful digital marketing campaigns for a range of financial services. Are you interested in using Assisted to bolster your financial service business’s digital marketing? Get in contact with us today by emailing [email protected] or calling 01788 288020.