International SEO is a complex and ever-changing field. With so many different factors to consider, it’s easy to make mistakes that can hurt your website’s rankings in foreign markets. In this blog post, we’ll discuss the top 10 mistakes to avoid when doing international SEO.
One of the biggest mistakes you can make when doing international SEO is not conducting keyword research for each country you’re targeting. Different countries have different languages, cultures, and search habits. What are popular keywords in one country may not be popular in another. To ensure your website is visible in foreign markets, you need to conduct keyword research for each country and target the right keywords.
Another common mistake is using the same content for all countries. This is a big mistake because people in different countries have different needs and interests. What may be relevant to your target audience in one country may not be relevant to your target audience in another. To ensure your website is relevant to your target audience in each country, you need to create localised content that is tailored to their specific needs and interests.
Hreflang tags are a set of HTML attributes that tell Google how to display your website’s content in different languages. If you’re targeting multiple countries with your website, you need to use hreflang tags to ensure that Google shows the right version of your website to users in each country.
Local search is important for businesses that want to be found by customers in their local area. When you’re doing international SEO, you need to optimise your website for local search in each country you’re targeting. This includes things like using the correct local address, phone number, and NAP (name, address, and phone number) markup.
Backlinks are still an important ranking factor in Google’s algorithm. When you’re doing international SEO, you need to build links to your website from local sources. This can help you improve your website’s visibility in foreign search results.
Your website’s hosting provider can have an impact on your website’s performance and SEO. When you’re targeting multiple countries, you need to use a hosting provider that has servers in each country. This will help ensure that your website loads quickly for users in each country.
Your website’s domain name can also have an impact on your website’s performance and SEO. When you’re targeting multiple countries, you need to use a domain name that is relevant to each country. This will help you improve your website’s visibility in foreign search results.
If you’re not careful, translating your website content incorrectly can hurt your website’s SEO. When you translate your website content, you need to make sure that it is accurate, natural-sounding, and culturally appropriate. You should also use a professional translation service to ensure that your content is translated correctly.
It’s important to monitor your results so that you can see what’s working and what’s not. When you’re doing international SEO, you need to use tools like Google Analytics to track your website’s traffic and performance in each country. This will help you identify any areas where you need to make improvements.
If you’re not familiar with international SEO, it’s a good idea to hire a professional to help you. A professional SEO agency like Assisted can help you avoid common mistakes that can hurt your website’s rankings in foreign markets.
International SEO can be a complex and challenging process, but it’s essential for businesses that want to reach a global audience. By avoiding the common mistakes listed in this blog post, you can improve your website’s visibility in foreign search results and reach more potential customers.
Assisted is a digital marketing agency that specialises in international SEO. We have a team of experienced SEO experts who can help you develop and implement a successful international SEO strategy. Contact us today to learn more about how we can help you reach a global audience.
Talk to our experts today so we can help you smash your business goals! Contact us today or call 01788 288020.